twitter

1. Explore
Twitter Business Guide: Communication and Marketing6b. Adding your
interestsNext, you can start to customize your profile. Twitter will suggest
topics that might interestyou (1). You can also search for other topics (2). To
see more suggested users for a particular
topic, click on “View all” (3). To follow a profile, click on the “follow” icon
next to it. If youchange your mind, simply click on the “following/unfollow”
icon. To proceed, click on theicon at the bottom of the page entitled “Next
step: Friends”
.

5. Twitter Business Guide: Communication and Marketing7c. Adding your
friendsFrom this page, you can check whether your contacts also have a
Twitter account (1).
Twitter checks your contacts’ email addresses against their database and
shows you
potential matches. Otherwise, you can search for people by their names
(2).d. Confirming your accountYou should now have received an email from
Twitter to confirm your email address. Tofinalise your account, make sure
you confirm it by clicking on the link (1) in your email.

8. Twitter Business Guide: Communication and Marketing8
1.1.2. Customising your profile
With millions of accounts already activated, to stand out from the crowd,
you must createan original account that will attract more followers.In the top
right corner of the main page, you can see an arrow next to your user
name.Clicking on this opens a menu, c
lick on “Settings”.
Next, c
lick on the “Profile” thumbnail (1).
Select a picture from your computer that will be used as your profile picture
(2), for instancethe logo of your company.Enter the location of your
business (3),
typically as “city, country”, i.e. “
Hamburg, Germany

9. ”
.Enter the URL of your professional website (4).Finally, write a f
ew words about you (5) in the “Bio” field
. Remember this can only be up to160 characters. Write about your business,
the kind of messages you will post and aboutyourself. You can also include
the URL of your blog or website in your bio. Keep it short andappealing.
Having a well-written, appealing bio is very important as it is generally the
firstpiece of information other users will see about you. Remember, you can
only give a firstimpression once.
When you are done, click on “Save
changes
” (6).

11. Twitter Business Guide: Communication and Marketing9
Now, click on the “Design” thumbnail (1). In this section, you can customise
the colours andthe pattern of your page. You can select one of the premade
themes (2), however uploadingyour own background will have a stronger
impact and will make your page more unique. Youcan upload pictures by
clic
king “upload image”
(3). Alternatively, you can change thebackground colour of your page by
clicking on the blue colour field (4). You can also edit thecolour of your
links but clicking on the green colour field (5). Once you are happy with
thechanges you
’ve
made, click
“Save changes” (6
) at the bottom of the page.

12. 1.1.3. Establishing guidelines
By now, your Twitter account has a nice customised look and is ready to be
shown to theworld. Because Twitter users need to keep interacting with each
other, it is important thatthere is always someone in your company
managing your Twitter account and its updates. If more than one person is in
charge of updating your posts on Twitter, you need to establish

14. Twitter Business Guide: Communication and Marketing10clear guidelines
in order to ensure consistency in the tone and the type of information
youwant to share (see section 3.1. Editorial line). Furthermore, you might
want to keep a log of your posts
–

15. or “Tweets”
–
to prevent tweeting the same piece of information several times.A log is also
a great tool to keep track of the different Twitter tasks during the week.
1.2. Twitter slang
Twitter has its own communication terminology. It is essential to understand
what eachterm means in order to use Twitter properly.
1.2.1. Following and Followers
As previously noted while creating your account, Twitter relies on a system
of following andbeing followed by other Twitterers.
If you followed Twitter’s recommendations, you shouldbe following at least
ten profiles. When you are on the website’s main page, you can read
the latest news shared by the people you follow. The latest Tweets appear on
the top of thepage. If you click on the silhouette on top of the page (1), you
can track your records (2) andsee how many Tweets you posted, how many
people you follow and how many peoplefollow you. This is also where you
can later on edit (3) your profile.The more people you follow, the more
information and updates will be displayed on yourhome page. If you feel
like your home feed is being cluttered with too much information orthat
some followers are irrelevant to you, you always have the option to unfollow
them. Themoment you start following a user, they receive a notification
email (as shown below) withthe details you have entered about your
account. A nice profile picture (1) and a well-writtenbiography (2) are
essential to retain the attention of those you are following and hopefullyget
them to follow you in return. A large number of followers (3) is also a
determining factor
–
the more followers, the more influential you appear.

17. Twitter Business Guide: Communication and Marketing11On
Twitaholic(http://twitaholic.com/), you can find out who the most influential
Twitterers are (1) and how many followers they have gathered (2).In January
2011, rapper 50 Cent posted a Tweet about the stock market. In two days,
9.24million shares in the company in question were traded. This gives you
an idea of howinfluential Twitter can be (See also 3.2.1. Who to follow).
1.2.2. Direct messages & public messages
You can send two types of messages on Twitter. You already know public
messages, alsoreferred to as posts or Tweets. These can be seen by anyone
on Twitter and will appear onthe walls of your followers. To write one of
these, click on the blue icon (1) on the top of thescreen on your homepage
and start typing (2). When you are done, simply click on the
“Tweet” button
(3) below and your message is published.

20. Twitter Business Guide
This handy guide will help any business, large or small, get a sense of
Twitter and how to effectively use it for business.
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Upload Date: 10/08/2011
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