This document discusses tourism in India. It defines tourism and describes the different types of tourism including adventure, cultural, eco, pilgrimage, medical, and wildlife tourism. It outlines some of India's top tourist destinations and provides a SWOT analysis of India's tourism industry. It identifies threats such as terrorism, economic slowdowns, and natural disasters. Challenges facing the industry such as poor administration, lack of infrastructure and facilities are discussed. Potential solutions and a positive future outlook are also presented.
3. Tourism is a temporary, short term movement of
people to destinations Outside the place of their
residence.
Tourism is undertaken for recreation, sight
seeing, pilgrimage, or for medical reasons
(medical tourism).
4. The tourism in India is very substantial and vibrant.
India is becoming a major global destination for
tourism.
As per the statistics in the 2010 4.5million people
visited India spending $10 billion.
Indian tourism registered a growth of 13% over the
previous year.
The tourism industry has helped growth in other
sectors.
5.
6. Types Of Tourism
Adventure Cultural
Tourism Tourism
Eco Pilgrimage
Tourism Tourism
Medical Wildlife
Tourism Tourism
7. Adventure tourism
• “Recreational travel undertaken to remote or exotic
destinations for the purpose of exploration or engaging in
a variety of rugged activities.”
Eco tourism
• "Responsible travel to natural areas that conserves the
environment and improves the well-being of local people.”
Medical tourism
• “The set of activities in which a person travels often long
distance or across the border, to avail medical services.”
8. Pilgrimage tourism
• “India is famous for its temples and that is the reason that
among the different kinds of tourism in India, pilgrimage
tourism is increasing most rapidly.”
Wildlife tourism
• “Wildlife tourism can be broadly defined as trips to
destinations with the main purpose of visit being to
observe the local fauna.”
Cultural tourism
• “Travel to experience the arts or history of a location or
travel to immerse oneself in the language, society, or
culture of a region.”
10. 1. Religious Tourism
╾ Tripura, Haridwar, Kashi, Shirdi, Amarnath, Vaishno
Devi
2. Cultural Tourism
╾ Taj Mahal, Red Fort, Hampi, Gateway Of India
3. Coastal Areas
╾ Kerala, Kochi, Goa
4. Industry Tourism
╾ Mumbai, Bangalore, Delhi
5. Hill Station
╾ Ooty, Manali, Shimla
11. SWOT ANALYSIS
STRENGTH WEAKNESS
• Vast Geography • Infrastructure
• Varied Culture • Safety
• Knowledge Of English By • Specific Tourist Location
Local People. • Medical Facility
THREATS OPPORTUNITY
• Terrorism • Increased Privatisation
• Economic Slow Down • Go Green Initiative
• Better Facility And Prices • Increased Accommodation
By Other Countries Facility
12.
13. TERRORISM
ECONOMIC
11% SLOWDOWN
11% 33%
POLITICAL
6% INSTABILITY
6%
NATURAL DISASTER
11% 22%
EXCHANGE RATE
FLUCTUATION
GOVERNMENT
RULES AND
REGULATIONS
14. Poor Administration & Management
Unfavorable Transport
Untrained Guides & Sherpa's
Lack Of Financial Support
Lack Of Infrastructure Roads, Flyovers ,Telecommunication And Virtual
Network
Improper Marketing And Tourism Promotion
Tourist Often Faces Fraud , Cheating, Thefts By Small And Medium Gangs
Lack Of Facilities To Tourist Like Fresh Water, Waiting Room, Clock
Room, Food & Beverages
15. Upgrade roads/streets/footpaths
There should be a good provision of transport and
communication in tourism areas.
Strict security for combating terrorism.
Government should invest at tourist spots.
Cultural and religious places should be well maintained and
conserved.
Investors should be encouraged for the development of
tourism industry.
16. In spite of overall recession and the war on
terrorism, the future looks bright.
With increased hotel facilities, accommodation
will be easier.
Development of infrastructure has already
begun and this will help in boosting tourism.
Various “go green” and save the tiger initiatives
are adding on to a better India.