As marketers, we’re racing around the internet after our consumers only to run into them at the wrong moment with the wrong message. It’s time to shift away from intrusive, interruptive ads and use the power of technology to get back to what matters most.
This presentation was presented in May 2016 as part of Centro's 3Ton30 monthly webinars.
How to Leverage Behavioral Science Insights for Direct Mail Success
STOP THE INTERRUPTION! How meaningful marketing is replacing intrusive ads and driving results.
1. STOPTHEINTERRUPTION!
Ryan Manchee – Senior Director, Digital Innovations
#3Ton30
HOWMEANINGFULMARKETINGISREPLACING
INTRUSIVEADSANDDRIVINGRESULTS
2. CENTRO
IN 2016
WE HAVE DELIVERED
GREAT RESULTS FOR:
2,000+ Agencies
6,000+ Brands
200,000+ Campaigns
FOUNDED
in 2001
TOP 10
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SPENDER
INNOVATORS
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TECHNOLOGY
650+
CENTRONS IN
37 NORTH
AMERICAN
OFFICES
6. GEND WHAT WE’RE TALKING
ABOUT TODAY:
Why the shift to meaningful marketing?
How should marketers think about this?
What can marketers do?
Where should marketers go to connect?
8. CONSUMERS ARE CHANGING
Desktop display
is expected to
decline almost
5%EVERY YEAR
UNTIL 2020
More than half
of smartphone
owners check their
devices within
15MINUTES OF
WAKING UP
Source: IHS, OfCam-UK
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