SlideShare una empresa de Scribd logo

Social Media for News Brands

•Descargar como PPT, PDF•
•
Mandy Jenkins
Mandy Jenkins

Tips and trick for establishing and strengthening

TecnologíaNoticias y política
1 de 19
News Brands Get Social Mandy Jenkins, @mjenkins New Jersey NewsTrain
Brands Behaving Badly
Find Your Persona
Who is my Brand?
 
First Steps ,[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object]
Overall Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing Your Staff
Assessing Your Staff ,[object Object],[object Object],[object Object]
Tweeting Like You Mean It ,[object Object],[object Object],[object Object],[object Object],[object Object]
Break News Early & Often
Facebook Be More Than Just Friends
Pages Not Profiles
Get Them Talking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wording Matters ,[object Object],[object Object],[object Object],[object Object],% more feedback over average Source: Facebook
Images Matter
Interacting With Users
Mandy Jenkins Twitter: @mjenkins ZombieJournalism.com Find these slides at: slideshare.net/mandyjenkins

Recomendados

Destroying the 7 Myths of B2B Social Media
Destroying the 7 Myths of B2B Social MediaDestroying the 7 Myths of B2B Social Media
Destroying the 7 Myths of B2B Social MediaJay Baer
 
Social media trends where traditional and social marketing merge
Social media trends where traditional and social marketing mergeSocial media trends where traditional and social marketing merge
Social media trends where traditional and social marketing mergeJen Vondenbrink | Life Simplified Business Solution
 
Social Media, Business & YOU
Social Media, Business & YOUSocial Media, Business & YOU
Social Media, Business & YOUTania Chew
 
jumpinteractive at USF - Socialize Your ROI
jumpinteractive at USF - Socialize Your ROIjumpinteractive at USF - Socialize Your ROI
jumpinteractive at USF - Socialize Your ROIatLarge, Inc.
 
Jason Harty, Pretzel Crisps at #RLTM NY 11
Jason Harty, Pretzel Crisps at #RLTM NY 11Jason Harty, Pretzel Crisps at #RLTM NY 11
Jason Harty, Pretzel Crisps at #RLTM NY 11The Realtime Report | Realtime Marketing Lab | #RLTM
 
Monti Presentation
Monti PresentationMonti Presentation
Monti PresentationCyndee Woolley
 
Social Media For Non-Profit Administrators
Social Media For Non-Profit AdministratorsSocial Media For Non-Profit Administrators
Social Media For Non-Profit AdministratorsEAHarter
 
Dolphins Social Media Strategy
Dolphins Social Media StrategyDolphins Social Media Strategy
Dolphins Social Media StrategyKatie Hayworth
 

Recomendados

Destroying the 7 Myths of B2B Social Media
Destroying the 7 Myths of B2B Social MediaDestroying the 7 Myths of B2B Social Media
Destroying the 7 Myths of B2B Social MediaJay Baer
 
Social media trends where traditional and social marketing merge
Social media trends where traditional and social marketing mergeSocial media trends where traditional and social marketing merge
Social media trends where traditional and social marketing mergeJen Vondenbrink | Life Simplified Business Solution
 
Social Media, Business & YOU
Social Media, Business & YOUSocial Media, Business & YOU
Social Media, Business & YOUTania Chew
 
jumpinteractive at USF - Socialize Your ROI
jumpinteractive at USF - Socialize Your ROIjumpinteractive at USF - Socialize Your ROI
jumpinteractive at USF - Socialize Your ROIatLarge, Inc.
 
Jason Harty, Pretzel Crisps at #RLTM NY 11
Jason Harty, Pretzel Crisps at #RLTM NY 11Jason Harty, Pretzel Crisps at #RLTM NY 11
Jason Harty, Pretzel Crisps at #RLTM NY 11The Realtime Report | Realtime Marketing Lab | #RLTM
 
Monti Presentation
Monti PresentationMonti Presentation
Monti PresentationCyndee Woolley
 
Social Media For Non-Profit Administrators
Social Media For Non-Profit AdministratorsSocial Media For Non-Profit Administrators
Social Media For Non-Profit AdministratorsEAHarter
 
Dolphins Social Media Strategy
Dolphins Social Media StrategyDolphins Social Media Strategy
Dolphins Social Media StrategyKatie Hayworth
 
The do's & dont's of using social media
The do's & dont's of using social mediaThe do's & dont's of using social media
The do's & dont's of using social mediaRun2LIVE, Inc.
 
Adape Listening
Adape ListeningAdape Listening
Adape ListeningClive Lam
 
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoyBlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoySocialMedia.org
 
Social Media: How You & Your Business Can Use This Powerful Tool
Social Media: How You & Your Business Can Use This Powerful ToolSocial Media: How You & Your Business Can Use This Powerful Tool
Social Media: How You & Your Business Can Use This Powerful ToolKerry Rego
 
Defining Social Media Success
Defining Social Media SuccessDefining Social Media Success
Defining Social Media SuccessNxtbook Media
 
The One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is MissingThe One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is MissingSocial Strand Media
 
LinkedIn Pinging
LinkedIn PingingLinkedIn Pinging
LinkedIn PingingKate Davids
 
Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09Game Day Communications
 
Integrating Social Media
Integrating Social MediaIntegrating Social Media
Integrating Social MediaChris Sietsema
 
Quarter Recap, 11 09 Copy
Quarter Recap, 11 09 CopyQuarter Recap, 11 09 Copy
Quarter Recap, 11 09 CopyGame Day Communications
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
 
Spring Creek Group Social Media Non-Profit Summit 2-24-2011
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Spring Creek Group Social Media Non-Profit Summit 2-24-2011
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Mediabrands Social
 
Social Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiSocial Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiGame Day Communications
 
Social Media Small Business Tulsa TechFest 2010
Social Media Small Business Tulsa TechFest 2010Social Media Small Business Tulsa TechFest 2010
Social Media Small Business Tulsa TechFest 2010Lisa Palmer
 
Reading 5-1: Social Media and Sport Organization PowerPoint
Reading 5-1: Social Media and Sport Organization PowerPointReading 5-1: Social Media and Sport Organization PowerPoint
Reading 5-1: Social Media and Sport Organization PowerPointjsande6
 
Public Relations via Social Media
Public Relations via Social MediaPublic Relations via Social Media
Public Relations via Social MediaJohn Hope-Johnstone (Cert. Internet Marketer)
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy John Townsend
 
Project 1 Social Media Strategy
Project 1 Social Media StrategyProject 1 Social Media Strategy
Project 1 Social Media StrategyRhamat Alhassan
 
Social Media Strategy- Miami Dolphins
Social Media Strategy- Miami DolphinsSocial Media Strategy- Miami Dolphins
Social Media Strategy- Miami DolphinsUniversity of Florida
 
Social Media Disclosure & Ethics for Big Brands
Social Media Disclosure & Ethics for Big BrandsSocial Media Disclosure & Ethics for Big Brands
Social Media Disclosure & Ethics for Big BrandsSocialMedia.org
 
Crowdsourcing and Curation for Journalists
Crowdsourcing and Curation for JournalistsCrowdsourcing and Curation for Journalists
Crowdsourcing and Curation for JournalistsMandy Jenkins
 
sfdaf
sfdafsfdaf
sfdafAGROBANCO
 

Más contenido relacionado

La actualidad más candente

The do's & dont's of using social media
The do's & dont's of using social mediaThe do's & dont's of using social media
The do's & dont's of using social mediaRun2LIVE, Inc.
 
Adape Listening
Adape ListeningAdape Listening
Adape ListeningClive Lam
 
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoyBlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoySocialMedia.org
 
Social Media: How You & Your Business Can Use This Powerful Tool
Social Media: How You & Your Business Can Use This Powerful ToolSocial Media: How You & Your Business Can Use This Powerful Tool
Social Media: How You & Your Business Can Use This Powerful ToolKerry Rego
 
Defining Social Media Success
Defining Social Media SuccessDefining Social Media Success
Defining Social Media SuccessNxtbook Media
 
The One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is MissingThe One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is MissingSocial Strand Media
 
LinkedIn Pinging
LinkedIn PingingLinkedIn Pinging
LinkedIn PingingKate Davids
 
Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09Game Day Communications
 
Integrating Social Media
Integrating Social MediaIntegrating Social Media
Integrating Social MediaChris Sietsema
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
 
Spring Creek Group Social Media Non-Profit Summit 2-24-2011
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Spring Creek Group Social Media Non-Profit Summit 2-24-2011
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Mediabrands Social
 
Social Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiSocial Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiGame Day Communications
 
Social Media Small Business Tulsa TechFest 2010
Social Media Small Business Tulsa TechFest 2010Social Media Small Business Tulsa TechFest 2010
Social Media Small Business Tulsa TechFest 2010Lisa Palmer
 
Reading 5-1: Social Media and Sport Organization PowerPoint
Reading 5-1: Social Media and Sport Organization PowerPointReading 5-1: Social Media and Sport Organization PowerPoint
Reading 5-1: Social Media and Sport Organization PowerPointjsande6
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy John Townsend
 
Project 1 Social Media Strategy
Project 1 Social Media StrategyProject 1 Social Media Strategy
Project 1 Social Media StrategyRhamat Alhassan
 
Social Media Strategy- Miami Dolphins
Social Media Strategy- Miami DolphinsSocial Media Strategy- Miami Dolphins
Social Media Strategy- Miami DolphinsUniversity of Florida
 
Social Media Disclosure & Ethics for Big Brands
Social Media Disclosure & Ethics for Big BrandsSocial Media Disclosure & Ethics for Big Brands
Social Media Disclosure & Ethics for Big BrandsSocialMedia.org
 

La actualidad más candente (20)

The do's & dont's of using social media
The do's & dont's of using social mediaThe do's & dont's of using social media
The do's & dont's of using social media
 
Adape Listening
Adape ListeningAdape Listening
Adape Listening
 
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoyBlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoy
 
Social Media: How You & Your Business Can Use This Powerful Tool
Social Media: How You & Your Business Can Use This Powerful ToolSocial Media: How You & Your Business Can Use This Powerful Tool
Social Media: How You & Your Business Can Use This Powerful Tool
 
Defining Social Media Success
Defining Social Media SuccessDefining Social Media Success
Defining Social Media Success
 
The One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is MissingThe One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is Missing
 
LinkedIn Pinging
LinkedIn PingingLinkedIn Pinging
LinkedIn Pinging
 
Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09
 
Integrating Social Media
Integrating Social MediaIntegrating Social Media
Integrating Social Media
 
Quarter Recap, 11 09 Copy
Quarter Recap, 11 09 CopyQuarter Recap, 11 09 Copy
Quarter Recap, 11 09 Copy
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and Campaigns
 
Spring Creek Group Social Media Non-Profit Summit 2-24-2011
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Spring Creek Group Social Media Non-Profit Summit 2-24-2011
Spring Creek Group Social Media Non-Profit Summit 2-24-2011
 
Social Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiSocial Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of Cincinnati
 
Social Media Small Business Tulsa TechFest 2010
Social Media Small Business Tulsa TechFest 2010Social Media Small Business Tulsa TechFest 2010
Social Media Small Business Tulsa TechFest 2010
 
Reading 5-1: Social Media and Sport Organization PowerPoint
Reading 5-1: Social Media and Sport Organization PowerPointReading 5-1: Social Media and Sport Organization PowerPoint
Reading 5-1: Social Media and Sport Organization PowerPoint
 
Public Relations via Social Media
Public Relations via Social MediaPublic Relations via Social Media
Public Relations via Social Media
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy
 
Project 1 Social Media Strategy
Project 1 Social Media StrategyProject 1 Social Media Strategy
Project 1 Social Media Strategy
 
Social Media Strategy- Miami Dolphins
Social Media Strategy- Miami DolphinsSocial Media Strategy- Miami Dolphins
Social Media Strategy- Miami Dolphins
 
Social Media Disclosure & Ethics for Big Brands
Social Media Disclosure & Ethics for Big BrandsSocial Media Disclosure & Ethics for Big Brands
Social Media Disclosure & Ethics for Big Brands
 

Destacado

Crowdsourcing and Curation for Journalists
Crowdsourcing and Curation for JournalistsCrowdsourcing and Curation for Journalists
Crowdsourcing and Curation for JournalistsMandy Jenkins
 
Impact of Antidepressant Medication Adherence on Health Services Utilization ...
Impact of Antidepressant Medication Adherence on Health Services Utilization ...Impact of Antidepressant Medication Adherence on Health Services Utilization ...
Impact of Antidepressant Medication Adherence on Health Services Utilization ...M. Christopher Roebuck
 
Finding and Backgrounding Sources Using Social Media
Finding and Backgrounding Sources Using Social MediaFinding and Backgrounding Sources Using Social Media
Finding and Backgrounding Sources Using Social MediaMandy Jenkins
 
64036964 alatan-tangan
64036964 alatan-tangan64036964 alatan-tangan
64036964 alatan-tangandan1172
 
Lessons to be Learned from TBD
Lessons to be Learned from TBDLessons to be Learned from TBD
Lessons to be Learned from TBDMandy Jenkins
 
Junk E-mail in Maryland
Junk E-mail in MarylandJunk E-mail in Maryland
Junk E-mail in Marylandhey4ndr3w
 
Publicación en Electromicrobiología
Publicación en ElectromicrobiologíaPublicación en Electromicrobiología
Publicación en ElectromicrobiologíaWulcon_Energy
 
Организация системы стажировок студентов
Организация системы стажировок студентовОрганизация системы стажировок студентов
Организация системы стажировок студентовSergey Petrenko
 
Canadian Border Crossing for Prescription Drugs
Canadian Border Crossing for Prescription DrugsCanadian Border Crossing for Prescription Drugs
Canadian Border Crossing for Prescription DrugsM. Christopher Roebuck
 
Au Psy492 M7 A3 E Portf Strickland B
Au Psy492 M7 A3 E Portf Strickland BAu Psy492 M7 A3 E Portf Strickland B
Au Psy492 M7 A3 E Portf Strickland Bbstrickland
 
Обзор рынка коммерческой недвижимости Варшавы 2009
Обзор рынка коммерческой недвижимости Варшавы 2009Обзор рынка коммерческой недвижимости Варшавы 2009
Обзор рынка коммерческой недвижимости Варшавы 2009Твоя столица
 
Harnessing Solar in Rajasthan
Harnessing Solar in RajasthanHarnessing Solar in Rajasthan
Harnessing Solar in RajasthanSatya Kumar DV
 
Mk Dobbs 2010 Resume
Mk Dobbs 2010 ResumeMk Dobbs 2010 Resume
Mk Dobbs 2010 ResumemkDobbs
 
Mike Staniforth's Personal Brand
Mike Staniforth's Personal BrandMike Staniforth's Personal Brand
Mike Staniforth's Personal BrandMiker954
 

Destacado (20)

Crowdsourcing and Curation for Journalists
Crowdsourcing and Curation for JournalistsCrowdsourcing and Curation for Journalists
Crowdsourcing and Curation for Journalists
 
sfdaf
sfdafsfdaf
sfdaf
 
Impact of Antidepressant Medication Adherence on Health Services Utilization ...
Impact of Antidepressant Medication Adherence on Health Services Utilization ...Impact of Antidepressant Medication Adherence on Health Services Utilization ...
Impact of Antidepressant Medication Adherence on Health Services Utilization ...
 
Finding and Backgrounding Sources Using Social Media
Finding and Backgrounding Sources Using Social MediaFinding and Backgrounding Sources Using Social Media
Finding and Backgrounding Sources Using Social Media
 
64036964 alatan-tangan
64036964 alatan-tangan64036964 alatan-tangan
64036964 alatan-tangan
 
Lessons to be Learned from TBD
Lessons to be Learned from TBDLessons to be Learned from TBD
Lessons to be Learned from TBD
 
Green Day
Green DayGreen Day
Green Day
 
Junk E-mail in Maryland
Junk E-mail in MarylandJunk E-mail in Maryland
Junk E-mail in Maryland
 
Publicación en Electromicrobiología
Publicación en ElectromicrobiologíaPublicación en Electromicrobiología
Publicación en Electromicrobiología
 
Организация системы стажировок студентов
Организация системы стажировок студентовОрганизация системы стажировок студентов
Организация системы стажировок студентов
 
HackerEarth Deck
HackerEarth DeckHackerEarth Deck
HackerEarth Deck
 
Canadian Border Crossing for Prescription Drugs
Canadian Border Crossing for Prescription DrugsCanadian Border Crossing for Prescription Drugs
Canadian Border Crossing for Prescription Drugs
 
Timeless Era
Timeless EraTimeless Era
Timeless Era
 
Changing media landscape 08022011
Changing media landscape 08022011Changing media landscape 08022011
Changing media landscape 08022011
 
Au Psy492 M7 A3 E Portf Strickland B
Au Psy492 M7 A3 E Portf Strickland BAu Psy492 M7 A3 E Portf Strickland B
Au Psy492 M7 A3 E Portf Strickland B
 
Обзор рынка коммерческой недвижимости Варшавы 2009
Обзор рынка коммерческой недвижимости Варшавы 2009Обзор рынка коммерческой недвижимости Варшавы 2009
Обзор рынка коммерческой недвижимости Варшавы 2009
 
C:\Fakepath\Web2 O
C:\Fakepath\Web2 OC:\Fakepath\Web2 O
C:\Fakepath\Web2 O
 
Harnessing Solar in Rajasthan
Harnessing Solar in RajasthanHarnessing Solar in Rajasthan
Harnessing Solar in Rajasthan
 
Mk Dobbs 2010 Resume
Mk Dobbs 2010 ResumeMk Dobbs 2010 Resume
Mk Dobbs 2010 Resume
 
Mike Staniforth's Personal Brand
Mike Staniforth's Personal BrandMike Staniforth's Personal Brand
Mike Staniforth's Personal Brand
 

Similar a Social Media for News Brands

Social Media For Entrepreneurial Journalists
Social Media For Entrepreneurial JournalistsSocial Media For Entrepreneurial Journalists
Social Media For Entrepreneurial JournalistsMandy Jenkins
 
What Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On TwitterWhat Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On TwitterAileen Katcher
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For SuccessSuzanne Henry
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011jtaggers
 
Social Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsSocial Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsMatthew J. Kushin, Ph.D.
 
Social media basics for college
Social media basics for collegeSocial media basics for college
Social media basics for collegeGenevieve Howard
 
How to implement an audience engagement strategy using content - Content Mark...
How to implement an audience engagement strategy using content - Content Mark...How to implement an audience engagement strategy using content - Content Mark...
How to implement an audience engagement strategy using content - Content Mark...Branded3
 
How to implement an audience engagement strategy using content - Content Mark...
How to implement an audience engagement strategy using content - Content Mark...How to implement an audience engagement strategy using content - Content Mark...
How to implement an audience engagement strategy using content - Content Mark...Laura Crimmons
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategypholbrook
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategypholbrook
 
Leveraging Social Media for Recruitment
Leveraging Social Media for RecruitmentLeveraging Social Media for Recruitment
Leveraging Social Media for RecruitmentCB Social Solutions
 
Social Media Strategy for Pakistani Journalists
Social Media Strategy for Pakistani JournalistsSocial Media Strategy for Pakistani Journalists
Social Media Strategy for Pakistani JournalistsMandy Jenkins
 
Using Social Media To Enhance Your Marketing
Using Social Media To Enhance Your MarketingUsing Social Media To Enhance Your Marketing
Using Social Media To Enhance Your MarketingMonica McPherrin
 
Using Social Media To Enhance Your Marketing
Using Social Media To Enhance Your MarketingUsing Social Media To Enhance Your Marketing
Using Social Media To Enhance Your Marketingguest99a2b2d
 
Social Media Essentials for Mortgage and Real Estate Professionals
Social Media Essentials for Mortgage and Real Estate ProfessionalsSocial Media Essentials for Mortgage and Real Estate Professionals
Social Media Essentials for Mortgage and Real Estate ProfessionalsKristin Messerli
 
Hooters sm pres1
Hooters sm pres1Hooters sm pres1
Hooters sm pres1katmosphere
 

Similar a Social Media for News Brands (20)

Social Media For Entrepreneurial Journalists
Social Media For Entrepreneurial JournalistsSocial Media For Entrepreneurial Journalists
Social Media For Entrepreneurial Journalists
 
Facebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in FrontFacebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in Front
 
What Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On TwitterWhat Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On Twitter
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For Success
 
Project 1
Project 1Project 1
Project 1
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011
 
Social Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsSocial Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free tools
 
Social media basics for college
Social media basics for collegeSocial media basics for college
Social media basics for college
 
How to implement an audience engagement strategy using content - Content Mark...
How to implement an audience engagement strategy using content - Content Mark...How to implement an audience engagement strategy using content - Content Mark...
How to implement an audience engagement strategy using content - Content Mark...
 
How to implement an audience engagement strategy using content - Content Mark...
How to implement an audience engagement strategy using content - Content Mark...How to implement an audience engagement strategy using content - Content Mark...
How to implement an audience engagement strategy using content - Content Mark...
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategy
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategy
 
Leveraging Social Media for Recruitment
Leveraging Social Media for RecruitmentLeveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
 
Leveraging Social Media for Recruitment
Leveraging Social Media for RecruitmentLeveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
 
Social Media Strategy for Pakistani Journalists
Social Media Strategy for Pakistani JournalistsSocial Media Strategy for Pakistani Journalists
Social Media Strategy for Pakistani Journalists
 
Creating a Communications Plan
Creating a Communications PlanCreating a Communications Plan
Creating a Communications Plan
 
Using Social Media To Enhance Your Marketing
Using Social Media To Enhance Your MarketingUsing Social Media To Enhance Your Marketing
Using Social Media To Enhance Your Marketing
 
Using Social Media To Enhance Your Marketing
Using Social Media To Enhance Your MarketingUsing Social Media To Enhance Your Marketing
Using Social Media To Enhance Your Marketing
 
Social Media Essentials for Mortgage and Real Estate Professionals
Social Media Essentials for Mortgage and Real Estate ProfessionalsSocial Media Essentials for Mortgage and Real Estate Professionals
Social Media Essentials for Mortgage and Real Estate Professionals
 
Hooters sm pres1
Hooters sm pres1Hooters sm pres1
Hooters sm pres1
 

Más de Mandy Jenkins

Entering the Freelance life as a Leader
Entering the Freelance life as a LeaderEntering the Freelance life as a Leader
Entering the Freelance life as a LeaderMandy Jenkins
 
Verification 101 with Storyful
Verification 101 with StoryfulVerification 101 with Storyful
Verification 101 with StoryfulMandy Jenkins
 
Breaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACampBreaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACampMandy Jenkins
 
Social Media for Newsgathering
Social Media for NewsgatheringSocial Media for Newsgathering
Social Media for NewsgatheringMandy Jenkins
 
How Social Media is Shaping Business
How Social Media is Shaping BusinessHow Social Media is Shaping Business
How Social Media is Shaping BusinessMandy Jenkins
 
Social Media for NGOs and Non-profits
Social Media for NGOs and Non-profitsSocial Media for NGOs and Non-profits
Social Media for NGOs and Non-profitsMandy Jenkins
 
How Social Media is Changing Journalism
How Social Media is Changing JournalismHow Social Media is Changing Journalism
How Social Media is Changing JournalismMandy Jenkins
 
How Digital Has Changed News, Leadership and Our Paths to Greatness
How Digital Has Changed News, Leadership and Our Paths to GreatnessHow Digital Has Changed News, Leadership and Our Paths to Greatness
How Digital Has Changed News, Leadership and Our Paths to GreatnessMandy Jenkins
 
Crowdsourcing for Journalism: KipCamp 2014
Crowdsourcing for Journalism: KipCamp 2014Crowdsourcing for Journalism: KipCamp 2014
Crowdsourcing for Journalism: KipCamp 2014Mandy Jenkins
 
Social Media for Investigations from NICAR14
Social Media for Investigations from NICAR14Social Media for Investigations from NICAR14
Social Media for Investigations from NICAR14Mandy Jenkins
 
Social Media for Investigations Tools
Social Media for Investigations ToolsSocial Media for Investigations Tools
Social Media for Investigations ToolsMandy Jenkins
 
Social Media for Investigations Tools
Social Media for Investigations ToolsSocial Media for Investigations Tools
Social Media for Investigations ToolsMandy Jenkins
 
Maximizing your Social Media Tips
Maximizing your Social Media TipsMaximizing your Social Media Tips
Maximizing your Social Media TipsMandy Jenkins
 
Visual Social Media Tools
Visual Social Media ToolsVisual Social Media Tools
Visual Social Media ToolsMandy Jenkins
 
Crowdsourcing, Searching Social Media and Curation Resource List
Crowdsourcing, Searching Social Media and Curation Resource ListCrowdsourcing, Searching Social Media and Curation Resource List
Crowdsourcing, Searching Social Media and Curation Resource ListMandy Jenkins
 
Maximize Your Social Media: Branding and Journalism
Maximize Your Social Media: Branding and JournalismMaximize Your Social Media: Branding and Journalism
Maximize Your Social Media: Branding and JournalismMandy Jenkins
 
Social Media Strategy & Branding Resource List
Social Media Strategy & Branding Resource ListSocial Media Strategy & Branding Resource List
Social Media Strategy & Branding Resource ListMandy Jenkins
 
Mobile Tools for Journalism
Mobile Tools for JournalismMobile Tools for Journalism
Mobile Tools for JournalismMandy Jenkins
 
Tap Into the Crowd: Searching & Crowdsourcing for Journalists
Tap Into the Crowd: Searching & Crowdsourcing for JournalistsTap Into the Crowd: Searching & Crowdsourcing for Journalists
Tap Into the Crowd: Searching & Crowdsourcing for JournalistsMandy Jenkins
 
Social Media Strategy for Entrepreneurial Journalism
Social Media Strategy for Entrepreneurial JournalismSocial Media Strategy for Entrepreneurial Journalism
Social Media Strategy for Entrepreneurial JournalismMandy Jenkins
 

Más de Mandy Jenkins (20)

Entering the Freelance life as a Leader
Entering the Freelance life as a LeaderEntering the Freelance life as a Leader
Entering the Freelance life as a Leader
 
Verification 101 with Storyful
Verification 101 with StoryfulVerification 101 with Storyful
Verification 101 with Storyful
 
Breaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACampBreaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACamp
 
Social Media for Newsgathering
Social Media for NewsgatheringSocial Media for Newsgathering
Social Media for Newsgathering
 
How Social Media is Shaping Business
How Social Media is Shaping BusinessHow Social Media is Shaping Business
How Social Media is Shaping Business
 
Social Media for NGOs and Non-profits
Social Media for NGOs and Non-profitsSocial Media for NGOs and Non-profits
Social Media for NGOs and Non-profits
 
How Social Media is Changing Journalism
How Social Media is Changing JournalismHow Social Media is Changing Journalism
How Social Media is Changing Journalism
 
How Digital Has Changed News, Leadership and Our Paths to Greatness
How Digital Has Changed News, Leadership and Our Paths to GreatnessHow Digital Has Changed News, Leadership and Our Paths to Greatness
How Digital Has Changed News, Leadership and Our Paths to Greatness
 
Crowdsourcing for Journalism: KipCamp 2014
Crowdsourcing for Journalism: KipCamp 2014Crowdsourcing for Journalism: KipCamp 2014
Crowdsourcing for Journalism: KipCamp 2014
 
Social Media for Investigations from NICAR14
Social Media for Investigations from NICAR14Social Media for Investigations from NICAR14
Social Media for Investigations from NICAR14
 
Social Media for Investigations Tools
Social Media for Investigations ToolsSocial Media for Investigations Tools
Social Media for Investigations Tools
 
Social Media for Investigations Tools
Social Media for Investigations ToolsSocial Media for Investigations Tools
Social Media for Investigations Tools
 
Maximizing your Social Media Tips
Maximizing your Social Media TipsMaximizing your Social Media Tips
Maximizing your Social Media Tips
 
Visual Social Media Tools
Visual Social Media ToolsVisual Social Media Tools
Visual Social Media Tools
 
Crowdsourcing, Searching Social Media and Curation Resource List
Crowdsourcing, Searching Social Media and Curation Resource ListCrowdsourcing, Searching Social Media and Curation Resource List
Crowdsourcing, Searching Social Media and Curation Resource List
 
Maximize Your Social Media: Branding and Journalism
Maximize Your Social Media: Branding and JournalismMaximize Your Social Media: Branding and Journalism
Maximize Your Social Media: Branding and Journalism
 
Social Media Strategy & Branding Resource List
Social Media Strategy & Branding Resource ListSocial Media Strategy & Branding Resource List
Social Media Strategy & Branding Resource List
 
Mobile Tools for Journalism
Mobile Tools for JournalismMobile Tools for Journalism
Mobile Tools for Journalism
 
Tap Into the Crowd: Searching & Crowdsourcing for Journalists
Tap Into the Crowd: Searching & Crowdsourcing for JournalistsTap Into the Crowd: Searching & Crowdsourcing for Journalists
Tap Into the Crowd: Searching & Crowdsourcing for Journalists
 
Social Media Strategy for Entrepreneurial Journalism
Social Media Strategy for Entrepreneurial JournalismSocial Media Strategy for Entrepreneurial Journalism
Social Media Strategy for Entrepreneurial Journalism
 

Último

WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 

Último (20)

WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 

Social Media for News Brands

Notas del editor

  1. Intro with my background in building social media for brands
  2. Tweeting on the wrong account no tweets/updates in a long time inconsistent timing duplicates back to back no shortened links no breaking news updates local stuff posted to national (and vice versa) nobody's home on the other end
  3. If the brand were a person, who would they be? What are their interests? How would they talk? What would their priorities be?
  4. Establish your strategy
  5. Exclusive news and scoops: If information is exclusive to your site, you may want to save the information for a quick blog post so a link can be tweeted with the breaking news.
  6. Brand pages, not profiles About Us: Address, contact info, links to other social accounts Facebook analytics Apps and features: Questions, featured moderators, other liked Pages
  7. Think about which kind of stories you’d share with friends on Facebook. 
  8. thumbnail images brought  65% increase in likes and 50% increase in comments on those posts. Customize head and text to explain, not duplicate Think about when people actually use Facebook, and post when they’re on. (Don’t forget weekends!) If you do want to share updates between Twitter and Facebook, do not set it up to function automatically from one to the other.
  9. Have everyone go a quick worksheet of the questions listed above. I'll walk around and help them individually and take questions from the group as they go over them.