Maximize Your Social Media
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Tactics and tips to improve your comfort on social media, establish your brand, encourage audience engagement, and measure how well your social media efforts are working over time. Originally presented at APME's Newstrain in Springfield, IL.
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Maximize Your Social Media
- 2. 1. Respond to replies, comments and questions (especially questions) everywhere 2. Be transparent in all you do 3. Ask for help when you need it 4. Be thankful
- 3. 5. Make corrections quickly and publicly 6. Address criticism without spats 7. Be consistent 8. Don't just push your content out, share other links too
- 5. Users here to follow topics and interests first Fact paced, frenetic updates expected Great for quick hits and updates Largely public, less expectation of privacy Users here to follow pre-existing connections Slower-paced, fewer posts Great for longer posts and conversation Large expectation of privacy
- 7. Your competitors People in your field of interest/beat Popular people in your local/topical Twittersphere Those who reply to you Those who re-tweet, share your links
- 8. • By subject/location: Twellow.com, Wefollow.com • Muckrack.com (for finding journalists) • Look at others’ follows/followers
- 28. • One place to manage everything • Control your privacy • Timeline design with large image • Could mix personal/professional • Completely separate presence from profile • Completely public • Timeline design with large image • Detailed analytics to see who visits Profiles Pages
- 29. •Turn on Subscriptions: Anyone can read your public posts •Set up a vanity url at facebook.com/username • Add your job history and a snappy bio to About section (and make it public)
- 36. Status updates that… • Posed Questions +64% • Call to read or take a closer look +37% • Personal reflections +25% • Clever, catchy tone +18% % feedback over averagee
- 37. 65% increase in likes and 50% increase in comments
- 39. • Don’t leave the link in the status update • Format headline/text to make sense • Mix up the status, not always questions or links • Moderate your comments
- 40. Set up Google Authorship for G+ benefits
- 41. • Fill out a profile completely, even if you don’t plan to use it very much • Upload content with SEO in mind – descriptive titles, names, locations and keywords
- 46. Set your name as an alert at • Google.com/alerts • Socialmention.com Eliminate results from your company site: "first last" -yoursiteurl.com
- 50. Klout.com
- 51. Bit.ly
- 56. Mandy Jenkins mjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins THANKS!
- 57. Slide element credits • Deborah Petersen, @deborapetersen • Kevin Sablan, @ksablan
Notas del editor
- Show your personality, be personable…it doesn’t mean you have to tweet to fill time or share every little thing, but it means it doesn’t have to be news to be a good tweet. Share what you are comfortable with
- Find the voice that’s appropriate for your audience and content. Sometimes it takes awhile
- Tweet breaking news, questions, comments – you don’t need to have a link to tweet (but ut helps traffic if you do)
- That said, don’t just promo a story here, this isn’t a permanent medium, people won’t remember this tweet and they’ll likely just get mad that you’re teasing them with such mundane stuff
- Verification when needed
- Ask for tips, share them if you get them
- Groups tweets around a common keyword – so make sure you know what that keyword is used for elsewhere
- Local is better than regional, but make it something people would use
- Search at search.twitter.com and see if there’s a hashtag. Ask event organizers. Ita best to use what people are using
- Geographic better than branded, if there’s one out there, use it. Don’t have competing hashtags
- Hashtags.orgLocal better than branded – think about what you’re trying to glean from this hashtag, who you want to reach
- Twitter.com/lists
- News ords only use pages
- Share what you would share yourself personally on Facebook – and in the same way. People respond to that, not stiff questions or, god forbid, “my story today”
- Morning Sun Macomb, Michigan
- Breaking news is good at it, as are tech folks
- Have a good profile and cover pic – those show up in search results. Set one up for your brand and use it
- Twitter or FB, they might RT, but at the very least, those who follow could see it
- Twittercounter.com