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PR Beyond the Press Release: Using Social Media to Tell Your Story

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Operational Sustainability™
Operational Sustainability™

Mandy Vavrinak's presentation on New PR - Beyond the Press Release from the March 2011 Social Media Tulsa conference. Teaching PR and non-PR people how to better utilize the social tools of today to get better results.

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PR: Beyond the Press Release Adventures in using social media to tell your story and find your audience Tweeting This? #SMTulsa #PRtips @Mandy_Vavrinak
What’s the Goal?
Who Cares? Human Touchpoints How does what you do impact people’s wallets, health, enjoyment, time? Who makes it happen? Do you have examples? Environments and Attitudes Thinking Long Term PR isn’t just about “getting ink” anymore
The Package & The Pitch Desired audience and goal “Hard News” – immediacy, info-driven Facts first, then impact and effect “Soft News” – More people & community focus Lead with impact, still fact-driven “Feature” – People & emotion driven Lead with outcome, effect or emotion
Relationships Matter Relationships get you attention Follow, friend, subscribe, watch, comment, tweet, share Social Media is a shortcut to building relationships with media Make the job easier Details available online is a welcome thing in most cases
Online PR
Online Results
Offline Results
Pitchengine.com
Pitchengine.com
Better Than Email or Word
Quality vs Quantity
Pitch Perfect? Use the online tools you have Remember the digital half-life of stories & press It’s not just about the press you get today Have a clear plan and objective Connect purposefully in advance Connect personally when you pitch
Questions? Twitter @Mandy_Vavrinak Facebook: it’s obvious, right? http://mandyvavrinak.com LinkedIn: Yep, same name Email me: mvavrinak@mac.com For an #smtulsa discount code on a pitchengine.com account

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PR Beyond the Press Release: Using Social Media to Tell Your Story

  • 1. PR: Beyond the Press Release Adventures in using social media to tell your story and find your audience Tweeting This? #SMTulsa #PRtips @Mandy_Vavrinak
  • 3. Who Cares? Human Touchpoints How does what you do impact people’s wallets, health, enjoyment, time? Who makes it happen? Do you have examples? Environments and Attitudes Thinking Long Term PR isn’t just about “getting ink” anymore
  • 4. The Package & The Pitch Desired audience and goal “Hard News” – immediacy, info-driven Facts first, then impact and effect “Soft News” – More people & community focus Lead with impact, still fact-driven “Feature” – People & emotion driven Lead with outcome, effect or emotion
  • 5. Relationships Matter Relationships get you attention Follow, friend, subscribe, watch, comment, tweet, share Social Media is a shortcut to building relationships with media Make the job easier Details available online is a welcome thing in most cases
  • 9.
  • 12. Better Than Email or Word
  • 14. Pitch Perfect? Use the online tools you have Remember the digital half-life of stories & press It’s not just about the press you get today Have a clear plan and objective Connect purposefully in advance Connect personally when you pitch
  • 15. Questions? Twitter @Mandy_Vavrinak Facebook: it’s obvious, right? http://mandyvavrinak.com LinkedIn: Yep, same name Email me: mvavrinak@mac.com For an #smtulsa discount code on a pitchengine.com account