This is SnapLogic's presentation delivered at the Tableau User Conference 2013 session.

1. http://jnr.io

2. Join (match “Zip Code”)
Leads
Income
By Zip
.TDE
http://jnr.io

3. Online
Desktop
Enterprise Data
Warehouses
.TDE
.TDE

5. ANY Variety
Location
Volume
Velocity
In Real-Time

7. N (N-1) / 2 where N = # of nodes
8 (8-1) / 2 = 28 connections
N + 1 where N = # of nodes
= 8 connections
Option 1: Point-to-Point Option 2: Hub-N-Spoke

8. BUY
• SnapStore
• Certified and supported by
SnapLogic
BUILD
• SDK + API
• Java, Python
• Customer, Partner or
SnapLogic

9. Corporate and Power

10. • Use SnapLogic’s extensible “Snap” architecture to
connect to the variety of data sources.
• Snaps “introspect” the data source. Snaps can
automatically adjust to changes in data structure at
the source
• Use prebuilt commercial snaps wherever possible.
• When prebuilt snaps cannot be used, Snap SDK was
used to build custom snaps. Using Snap SDK, any
Java developer can write snaps that allows any data
source to plug into SnapLogic
• Build the snaps for all data sources upfront. Once
snaps are built, marketing team can build the data
flows using “pipelines”
• Use SnapLogic’s built-in scheduler and notifications to
manage and monitor the data flows
APPROACH
• Foundation for a one on one relationship with its
customers using Social Media and targeted Advertising
Campaigns
• A uniform simple way to consume data irrespective of
the technical complexities of data source. Marketing
analysts consume data directly from Facebook, Google,
Vindico, Kenshoo etc. in the exact same
• Drag-n-drop approach to building pipelines.
Implementing an actual data flow very similar to
sketching out the data flow using a tool like Visio
• Marketing can retrieve and manipulate the ever-
changing data directly without IT involvement
• Marketing can now see the data from a Web Browser
allowing them instantly see where their dollars are being
most effective
BENEFITS
BACKGROUND
• The second largest discount retailer in the country. As
of 2012, its ranked #38 on Fortune 500 and is a
member of S&P 500 index
• Uses its digital presence as competitive advantage.
Rich metrics sourced from a variety of providers like
Google Doubleclick, Facebook etc.
• Marketing knows what the data “means”. However, they
cannot interact directly with the data due to technical
complexities in gathering data. Need to empower the
Marketing to retrieve and manipulate metrics directly
without IT involvement
• Need a solution that abstracts the technical details
behind data access
Fortune 50 Retailer

11. • Deployed SnapLogic in the Cloud as an
integration platform
• Use out-of-the Box Snaps to connect to
multiple social media, unstructured data
sources including Facebook, Twitter, Google
Analytics, Youtube, and Bing
• Leveraged comprehensive set of pre-built
transformations in SnapLogic and our drag-n-
drop User Interface to create Business and
data processing logic
• Reduced Time to Value by using prebuilt
connectivity to 160+ endpoints including social
media, SaaS, Enterprise, and BI applications.
• Improved business agility by leveraging
business users to build integrations using an
intuitive graphical (no-coding) UI
• Reduced IT cost by using a platform instead of
hard to maintain hand coded scripts
• Reduced operational maintenance cost and
increased reliability and security by using the
SnapLogic platform
BENEFITS
• A British-Dutch multinational consumer goods
company is a major producer of health,
hygiene and home products. Market cap £31.6
billion.
• This will require them to pull data from sources
such as Google Analytics, Facebook and
Twitter.
• The data will be loaded to a visualization tool
for reporting and analysis to radically improve
marketing and targeting to consumers.
APPROACH
BACKGROUND
British Multi-national
Consumer Goods
Company

12. 10x Faster Access to Data
 Zero coding necessary
 Rich drag, drop and configure user experience
 160+ prebuilt Snaps for rich pre-built connectivity
6x Cheaper Access to Data
 Rapid development and deployment of integration pipelines
 Rapid assimilation of new data sources
 Avoid vendor lock-in with flexible subscription pricing
Puts the Citizen Developer in the Driver’s Seat
 3-6x faster time to solution

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snaplogic.com/semi-monthly-tech-talks
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17. http://jnr.io