Marketing plan for an Android app concept based on virtual wallet or e-wallet

1. VIRTUALWALLET
G.B.MANIKANTA

2. Executive Summary
 Virtual Wallet started by offering mobile recharge and
utility bill payments and storing ID proofs.
 Today it offers a full marketplace to consumers on its
mobile apps and emerged to be among the Top e-
commerce Businesses.
 As simple as it is! To keep things at ease, you can also
use Virtual Wallet to pay the amount.
 The world is increasingly mobile: people want access
from wherever they are, whenever they need it.

3. Overview
 Everyone has a distinctive taste of his own and Virtual
Wallet offers what consumers exactly need.
 You can have what you need with just a few clicks.
 Be it Mobile Recharges, home & Kitchen Appliances ,
Landline Bill Payments, clothes, shoes &Accessories
Recharge, mobiles, Data Card bill Payments,
computers, DTH Recharge, cameras.

4. Mission
 Happy to help, 24x7
 100% Assurance At Virtual wallet.
 If you have any issue, your money is immediately
refunded. Sit back and enjoy your shopping.
 Virtual Wallet Trust Your money is yours! All refunds
come with no question asked guarantee.
 Virtual Wallet Promise Happiness is guaranteed.
 If we fall short of your expectations, give us a shout.

5. Market Description
 Market includes all the internet users and smart phone
users.
 Keeping in mind the mobile world, Virtual Wallet
Mobile App is compatible with all possible platforms
including Android, BBM, IOS and Windows.

6. Product Review
 Based on the Customers reviews and ratings we can
understand the contribution of mobile recharges in
Virtual Wallet's income.

7. How does the app work?
 The app takes simple inputs from the user such as the
favorite club of the user, the favorite player of the user
etc.
 It then uses different APIs such as Facebook, Twitter,
Instagram to customize your app experience and
include the player’s and team’s data.

8. Situational Analysis
 Overview of company and target consumers
Market overview.

9. Competition
 Its major competitors are Freecharge, chargeitnow,
snapdeal, flipkart, Amazon, Jabong, ebay...Vitual Wallet
is better than than it's competitors as it is a combined
version of major competitors.
 Virtual Wallet= (Rta m-
wallet)+(Freecharge)+(Flipkart)+...

10. Company Overview
 Core Competencies:
 Virtual Wallet destination for all wallet
related activities
 Increases attachment towards a virtual
wallet.
 Wide range of options to customize
your feed according to your purchase
preference

11. Strategic Assets
 In app purchases
 Freemium model
 In-app advertisements
 Communication partners

12. SWOT Analysis

13. Strengths:
 Virtual Wallet provides excellent and unbelievable
offers.
 People are getting addicted to this app for recharging
their mobile with different schemes.
 It provides better schemes than other apps and are
valid for wallet balance also.
 It is a quick stop for recharge.
 It is easy and reliable.
 Shopping with Virtual Wallet is as easy as pie.

14. Weakness
 Virtual Wallet has grown into something that offers a
lot of functionalities in areas other than its chief
purpose i.e., RECHARGES.
 This makes the app bulky and takes up lot of space.
 Processing takes time and finally fails to recharge.
 No replies on mails from customers.
 Huge traffic during festive seasons when new offers
are introduced.

15. Opportunities
 Online Shopping has seen anexponential growth in the
recent years.
 Virtual Wallet has taken this as an opportuinity and
entered the world of online shopping with top brands
across all verticals.
 You can literally buy anything in the wonderland of
Virtual Wallet.

16. Threats
 Since Virtual Wallet is a mobile commerce, obviously it
requires smart phone users.
 So smart phone penetrations, mobile internet access
penetration are required.
 No benchmarking of parameters.

17. Target Markets
 The target group primarily involves every person using
phone with internet.
 Another customer segment is the betting customers
who wants cashback offers for every close aspect.

18. Strategy
 Our strategy is to target more key consumers by
providing them more cash back offers individually.
 To replace wallet completely by making relation with
government of india for id cards.

20. Customer Acquisition
 Discounts (50% off, Buy 1 get 1 free,
Rs.150 off etc)
 Cash back (If you pay Rs.1000, if a
cashback of 10% is applicable, then
Rs.100 will be given back to you)
 Reward points
 Referral offers
 Lucky draws
 Coupons (Using Coupon codes will
give you discounts)
 Vouchers

21. Value Proposition
 Customer Value: Personal, virtual, 24/7 customer
service will give a lot of information to the customer.
 Collaborator value: Successfully competing with other
major players in the industry.
 Company Value: Positive work environment, good pay,
growth potential, opportunity to pursue interests.

22. Tactics

23. Product
 The free version of the app will have the following
features:
 Monthly Payment up to Rs20000
 Cashback offers
 Login not required to do immediate transactions.
 Can hold only 1000 digital visiting cards.

24. Premium version
 The premium version of the app will have the
following features:
 Personalized rewards
 Contests
 Transaction groups and discussion forums
 Exclusive Immediate Cash Backs
 Storage of all ID proofs of family in wallet
 NO limit for Cash Transfer

25. Brand
 Name: Virtual Wallet
 Tag line: Phone is enough to pay, store, eat, shop.
 Core brand values: Quality, Variety, Innovation, Ease
and Efficiency

26. What makes us different?

27. What will be get through
Virtual Wallet.
 Giving Special offers on Consumers Birthdays.
 Team headed by Chief Marketing Officer (CMO)should
maintain a Virtual Wallet Customer Database
containing their Birthdays so that they can inform the
customer about their offers a week prior to their
birthday.

28. Price
 Free version of the app will generate traffic and attract
new users
 The premium version of the app will be priced at $0.99
which is quite affordable.

29. Communication
 Discussion forums
 Fan clubs
 Company website
 Social media
 Google ads
 Print media

30. Distribution
 Google Play Store
 Amazon App Store
 Company Website
 Recommended Websites

31. Implementation
 Hire app developers and brief them about the design
 Search for potential investors to financially aid us
 Prepare the print and video advertisement

32. Thank You!