Manish Nachnani has over a decade of experience in the field of global Healthcare IT consulting. He has diverse experience ranging from providing consulting for healthcare cloud strategy, HIS/EMR implementation and development, smart apps and social media. He also understands healthcare issues at grassroots level and focuses on addressing these issues using technology.
Manish focuses on leveraging technology to simplify healthcare and empower patients and doctors. He works extensively on smart mobile apps which cover a broad array from chronic disease management application, healthcare games to diagnostic & lifestyle apps.
Manish works on ideating and conceptualizing healthcare IT consumer products and is product owner for various innovative products. He tries to integrate social media & human behavior to create healthcare apps that can influence human behavior.
Manish has proven expertise and is a thought leader in the field of Social Media and Health IT convergence. He has written multiple whitepapers, articles and is a speaker of choice at key global conferences on topics of using social media in healthcare and creating social healthcare brands.
Manish works extensively on evaluating healthcare IT startups, identifying business opportunities , his key focus is to build a foundation for creating a social healthcare system in India and globally.
Awards and recognition
B.E Computers (Mumbai University)
FAHM (American Health Insurance Plans)
PGDIM-Health Insurance (Symbiosis)
CBAP from IIBA Canada
Innovator awards at – Healthcare Unit
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Impact of social media on india healthcare
1. Impact of Social Media on
Indian Healthcare
manishnachnani@gmail.com
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2. Social Media – Needs no Introduction
20 Mn+ 100 Mn+ 175 Mn+
Users Users Users
800 Mn mobile 800 Mn+ Users
$350 Bn Most visited site
Mobile internet devices
payment
If Facebook were a country it would be 3rd most populated.
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3. The Power of– Social Media
Social Media works on the power of multiplication
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4. Its all about sharing & participation
Facebook
Conversation
Like , Dislike
Creating challenges
Sharing updates
Giving rewards points
Following other groups
Twitter
Follow , Follow
Retweet
Be Aware , Be Active , Participate – Don’t be afraid.
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5. Emotional Connect - Past and Future
Healthcare is about human emotions
Power to change human behavior
Provides recognition
Provides Identity
Social media is a means to express emotion
Like , Dislike , Poke , Retweet all are emotions
“Who is the good doctor in this locality?”
People trust “a person like me” more than authority figures.
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8. Challenges in Indian healthcare
Second most populous nation
Epidemic of chronic & infectious diseases
Poor access to healthcare in rural areas
Lack of education
Managing outreach during epidemics
Lifestyle related diseases
Social media acts as a catalyst to address these challenges
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9. Wellness Management using Social
Media
Focus on “illness” not “Wellness”
Diabetic epidemic on the rise
41 million Indians are diabetic
Sedentary jobs – promote active lifestyle
Lifestyle disease management
Reminders and alerts
Communities help promote wellness
Managing Diabetes Epidemic
Social media influence is unprecedented.
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10. Managing Chronic diseases using Social Media
Affluent Indians and expanding middle class
Adopting western diets
Unprecedented rise of chronic diseases
Primary reason for this is limited health infrastructure
Lifestyle diseases are larger threat than infectious
diseases
Example- Diabetes
Diabetes is a life-long, incurable disease
41 million Indians are diabetic
73.5 million by 2025
Cost of treating diabetes $30 billion by 2025.
Social media can change human behaviour.
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11. Indians and chronic diseases
Affluence and diabetes are linked
Major causes of diabetes – Obesity
Reasons for high incidences of chronic diseases
Dietary excess
No physical activity
More stress
Non adherence to medication leading to other diseases
All the reasons are “behavioral” in nature
Social media can change the behavior as it has an
emotional connect with the user.
Social media is about sharing & caring .
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12. Managing Chronic diseases using Social Media
Promoting right food habits
Smart applications and games to promote healthy eating
Gameification of teaching what's good for health
Promoting physical activity
Rewards for adopting healthy lifestyle
Promoting group work outs using social media
Stress relievers
Smart applications and games help use release stress
Online communities to share and discuss issues
Adherence to medication
SMS/emails /friends post for taking medicine on time
Gamification for taking medicines on time
Rewards for taking medication
Gamification helps manage health in a playful way
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14. Improve Healthcare in Rural India
Healthcare voice based social media – to
select basic treatment using decision
algorithm
Health Literacy using ITC eChoupal
Improved access to basic health
information
90,000 rural IT kiosks across the nation
Satyam project saving 600,000 lives in
rural Andhra Pradesh through
telemedicine and emergency response
Rural India would take to social media like fish would take to water.
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15. Extension of Social media for young India
Urban India has access to social media
Urban India suffers from lifestyle issues
Lifestyle diseases related to Behavior
Gmaification of healthcare
Unhealthy future of India
Healthcare is about sharing experiences ,social media acts as a
carrier.
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16. Enabling Education using Social Media
Basic healthcare education elusive
in rural India
Social media can be vehicle to
deliver education
Educating health workers
Adopting voice based social media
Using IT kiosks to deliver
healthcare videos
Social media empowers its users .
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17. Challenges in Implementing Social
Media
IT infrastructure
Internet Penetration
Education - Literacy
Incentives for adopting preventive healthcare
Government Support
Trust , Transparency , Openness and Honesty- Foundational
Challenges
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18. What's in Social Media for Me?
Promote Health Communities Wellness
education in can come management
Rural India together for , Lifestyle
living healthy. change for
urban India
Hospitals can Doctors can, Patients can be
share vital motivate informed and
health updates patients . empowered.
with Interact with
communities. them.
Social media is for everyone.
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19. Implementation of Social Media
Diabetes Management
41 million Indians are diabetic
Diabetes can be prevented by adopting healthy lifestyle
Reminders and SMS to adhere to medication
Community and groups to promote healthy lifestyle
Gamification for medications and exercise
Decision trees for primary healthcare
Applications that can help users select best care option
Interact with a physician
Connecting patients to physicians to improve access
Social media creates emotional connect.
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20. Thank You !!
“Social media provides ordinary patients
and doctors powers to do extraordinary
things “
Healthcare & Social media is about relationship
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21. Questions
Social media Humanizes Healthcare
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22. About Author
Manish Nachnani work in the field of Health IT with primary
focus on leveraging emerging technologies for better health.
Ideating and conceptualizing Healthcare applications on smart devices , Health
2.0 application and using social media for healthcare .
Manish has authored numerous whitepapers , publications on field on Health IT
for India and globally .
BE Computers (Mumbai University)
Post Graduate Diploma in General Insurance (Spl- Health : Symbiosis
University)
FAHM from American Health Insurance Plan
CBAP from International Institute of Business Analyst
manishnachnani@gmail.com
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Notas del editor
What is happening in Indian Healthcare Scenario?WellnessMarketing