2. The pharmaceutical Industry
• The pharmaceutical market will reach nearly USD 1,100 billion
by 2015
• The research-based pharmaceutical industry currently spends
over USD 100 billion (EUR 75 billion) on R&D
• Indian pharmaceutical industry ranks 4th in the world in terms
of production volume and 13th in domestic consumption value
3. Significance of logistics in pharmaceutical companies
Need to study issues & challenges
To meet customer service improvement & cost reduction
It is highly crucial as it is time-sensitive
Excellent supply chain management can yield:
25-50% reduction in total supply chain costs
25-60% reduction in inventory holding
25-80% increase in forecast accuracy
30-50% improvement in order-fulfilment cycle time
20% increase in after-tax free cash flows
5. Issues & Challenges
Managing Pharmaceuticals
Managing perishable products
Degradation of the medicines as they move along the supply
chain which results in allowing substandard products to be
dispensed to the patients
Maintaining temperature control
Typically more focus is given on R&D
Manufacturers can’t have control once Pharmaceuticals are
docked to wholesalers
Shipping of expiry products
6. Issues & Challenges
Crisis Management
In case of an epidemic break-out, global demand for certain
medicines overshoots the demand suddenly.
Product withdrawal during sales due to side-effects and expiry
7. Issues & Challenges
Little Incentive for Reducing Inventory
Ethical requirement of providing medicines
Out of stock situations are unacceptable & patent lifespan is
low
Exceptionally long cycle times and lots of inventory
Counterfeit Drugs and Security
High price of drugs worldwide
Easy to fake prescription drug labeling
8. Issues & Challenges
Outdated Manufacturing Sites
Reluctant Govt. bodies to approve any changes fearing
product quality
Parallel Trade
Cross trading across the borders
Black market transactions in developing nations
No track of drugs coming in & going out of the country
9. Issues & Challenges
Complex Network Design
Controlling wide supply chain with huge Stock Keeping Units
becomes very difficult
Reducing finished goods is difficult
Training & education cost to the stakeholders is high
Integration of domestic and international businesses. Eg :
Nicholas Piramal India Limited
Bringing a consensus in manufacturing, sales, marketing, and
distribution department to agree on a forecast
10. Conclusion
Logistics has emerged as an important element in the
pharmaceutical industry as it becomes a greater percentage of
total costs
Unlike other sectors, value-chain perspective of managing
process innovation through capacity and production planning
is equally important
Emerging technologies like RFID can mitigate many of these
logistics issues