The document proposes iLife, a service that aims to manage various life stages through different modules such as iLife Baby, iLife Travel, iLife Dating, and iLife Parents. It would automate tasks like registering baby accounts, planning trips and dates, and tracking kids. The budget outlines costs for development and estimates revenue from user fees over potential 80 years of usage.
5. iLife BABY TM iLife TRAVEL TM iLife DATING TM iLife PARENTS TM Check baby name availability on major social networks and websites, suggest name and registers accounts. Spam friends and family with automatically generated videos and pictures from Baby, automatically captured. Knows your preferences, your friends’ travel plans, searches for cheapest deals and arranges the holiday. Auto-update what you are doing to the outside world, notifies people, tries to arrange meetups. Knows your preferences, analyses events and parties for the target audience, arranges blind dates for you. Manages your agenda so you don’t book double dates or avoid exes during a date. Keep track of your kids where they are, keep an eye on what they buy. Plan for the future, check best schools and neighbourhoods. iLife Hub TM iLife FRIENDS TM iLife DIVORCE TM Keep track of your friends, what are they doing, syncs calendars and arranges meetups. Sends out happy birthday wishes, orders gifts for best friends or valentine. Pokes people when you haven’t been in touch for a while. Unfriend and unfollow the person on all your social networks and websites. Activates dating profiles. Schedules meetings with “friends”. Can also take care of the actual break up message.
6. iLife BABY TM iLife TRAVEL TM iLife DATING TM iLife PARENTS TM Check baby name availability on major social networks and websites, suggest name and registers accounts. Spam friends and family with automatically generated videos and pictures from Baby, automatically captured. Knows your preferences, your friends’ travel plans, searches for cheapest deals and arranges the holiday. Auto-update what you are doing to the outside world, notifies people, tries to arrange meetups. Knows your preferences, analyses events and parties for the target audience, arranges blind dates for you. Manages your agenda so you don’t book double dates or avoid exes during a date. Keep track of your kids where they are, keep an eye on what they buy. Plan for the future, check best schools and neighbourhoods. iLife Hub TM iLife FRIENDS TM iLife DIVORCE TM Keep track of your friends, what are they doing, syncs calendars and arranges meetups. Sends out happy birthday wishes, orders gifts for best friends or valentine. Pokes people when you haven’t been in touch for a while. Unfriend and unfollow the person on all your social networks and websites. Activates dating profiles. Schedules meetings with “friends”. Can also take care of the actual break up message.
7. Budget Phase 1: iLife Hub + 6 modules 4 dev, 1 scrum master, 1 FED, 1UX, 1 Visual Designer, 1 biz dev x 3 months 500 GBP / person / day Sub-total: 310,000 GBP Phase 2: bug fixing and 2nd iteration Sub-total: 310,000 GBP Phase 3: new modules based on feedback Sub-total: 310,000 GBP Total budget: 1 mln GBP (dev, people, hosting)
8. Revenue User fee: Free: free Premium (1 user): 5 GBP / month = 60 GBP / year Family: 10 GBP / month = 120 GBP / year User segmentation and revenue: Free: 90 % = 90,000 users = 0 GBP / year (ads?) Premium: 5 % = 5,000 users = 300,000 GBP/ year Family: 5 % = 5,000 users = 600,000 GBP / year Potentially 80 years revenue!
Start with Teen and 20/30 something. They will get their kids on board, everything will move and shift till the whole lifecycle is covered.With bit of luck we have for 80 years revenue…
http://www.longtail.com/the_long_tail/2008/11/freemium-math-w.htmlFlickr has 5 to 10 % paying users