Social media numbers and trends updated as of 2020... stats on online activity, digital consumption, social media platforms, social marketing, social media influence and social impact.

1. TOP SOCIAL MEDIA STATS
2020 Feb update:
compilation by SocialLogging.com

2. How many people use social media
and how?
 It is estimated that 3.7 billion people use social
media in one form or the other.
 91% users browse social media on their mobile
phones.
 Millennials/ teens use social media the most,
followed by Gen X youth.
 Nearly one million more people start using social
media every day.

3. Types of social media
 Social networking is the biggest social media
segment.
 Video sharing, photo sharing, bookmarking, instant
messaging are other forms of social media.
 Blogs are an important social media segment.
 OnWordPress alone, 70 million posts are published
every month. (Wordpress is the most popular content
management system for blogging/ website building.
It now runs about a third of all websites.)
 Content on blogs is found to be trusted more than
content on other social media platforms.

4. Biggest social networks
 Facebook is by far the largest social media network.
It has 2.4 billion active users, equal to one-third of
world’s population! It’s growth is tapering of late.
 YouTube comes second with over 2 billion active
subscribers.
 Others are: WhatsApp (1.6b), FB Messenger (1.3b),
WeChat (1.3b), Instagram (1b).Twitter is quite below
with just 330 million (=0.3b) active subscribers.
 Instagram is the fastest growing big social network.
 LinkedIn, with nearly 300 million active users, is the
biggest professional social network.

5. How much social media do people
consume?
 China (7b), India (3.5b), US (2.5b), Brazil (1b) and
Indonesia (1b) have the biggest number of social
network users.
 On average, each social media user has nearly 8
accounts on different platforms.
 Average time spent on social media is 2:20 hrs a day.
 Video consumption is rising faster than text, images.
 US adults spend average 1:16 hours each day
watching video on digital devices.

6. Online activity per minute
 Interesting to know how much online activity
takes place in a minute:
item number per minute
E-mails sent 188 million
Mobile messages sent 41.6 million
Text messages sent 18 million
GIFs served by GIPHY 5 million
Videos watched by YouTube users 4.5 million
Search queries via Google 4 million
Snaps created by Snapchat users 2.1 million
Swipes on Tinder 1.4 million
Facebooks logins 1 million
Views on Twitch 1 million
Hours of Netflix watched 0.7 million
Apps downloaded 0.4 million

7. How much does social media
influence people’s decisions?
 Social media ad spend has reached $93B in 2019.
 In a recent survey, 91% of marketers said they use
social media for marketing and most of them (75%)
found it effective.
 About 80% small/ medium enterprises use social
media; about 90% of retail brands use 2 or more
social media platforms.

8. contd…
 Nearly three-fourths (71% to be exact) user of
social media tend to recommend to others a
product with which they were satisfied.
 About 54% of the people who visit social media
are found to use it for researching products.
 About 49% of social media users were found to
be influenced by recommendations on social
media.
 78% of people who complain to a brand via
Twitter expect a response within one hour.

9. How does social media impact our
lives?
 Many sociologists say, social media hinders personal
socialization.
 Some studies have found social media to be
addictive.
 Teens are found facing eating/ sleep disorders, stress
caused by poor image of self, depression, bullying.
 81% of teens in a recent US survey said, social media
helps them feel more connected to their friends; 69%
said, it helps them to interact with a more diverse
group of people.

10. About the statistics
 The statistics compiled in this slideshow has been taken
from different sources available on the web.
 Most data is global, some US-centric.
 Some data seem to be guestimate because it is not
possible to measure them precisely.