The document discusses strategies for companies to sell their products globally online. It notes that while 24% of global sales were online in 2014, many merchants do not sell globally due to a lack of information. The document then outlines key considerations for a cross-border strategy, including marketing locally to different audiences, facilitating the online shopping experience in other languages/currencies, selecting payment and logistics providers, complying with legislation, and using local promotion methods. Developing an effective cross-border strategy requires understanding these various factors in other markets.

1. Convert
Globally
Koumantakis Manos
eBusiness Consultant

2. Why Globally

3. Eurobarometer 413
COMPANIES ENGAGED IN ONLINE ACTIVITIES
January-February 2015
Approximately
what
percentage of
the value of
your sales in
2014 came
from online
sales
Convert Globally // Convert Group – Koumantakis Manos ©

4. Global Online Measurement Standard for E-commerce (GOMSEC)
Global Turnover: 1.462bn € - 24% ΥοΥ Growth
(2014)
1.760bn € (2015 forecast)
eShoppers: 1.200 million
Convert Globally // Convert Group – Koumantakis Manos ©

5. Global Online Measurement Standard for E-commerce (GOMSEC)
European Turnover: 424bn € - 14.3% ΥοΥ
Growth Eu28 Turnover: 368bn € -
13.7% ΥοΥ Growth
eShoppers: 331 million
Turnover: 3.8bn € - 20.8% ΥοΥ
Growth eShoppers: 3.4 million
201
4
201
4
Convert Globally // Convert Group – Koumantakis Manos ©

6. Convert Globally // Convert Group – Koumantakis Manos ©

7. Convert Globally // Convert Group – Koumantakis Manos ©

8. Source: Key Business Drivers and Opportunities
in Cross-Border Ecommerce 2014
Keira McDermott - Payvision
Convert Globally // Convert Group – Koumantakis Manos ©

9. Why doesn’t every single
merchant selling Globally ?

10. Lack of
Information
Convert Globally // Convert Group – Koumantakis Manos ©

11. WE ARE
GREEKS
WE HAVE
THE POWER
TO IMAGINE
AND NOW
IT’S TIME
TO IMAGINE
OUR
FUTURE
ΓΙΝΕΤΑΙ !
GINETΑΙ !
Peter Economides
Brand strategist
Convert Globally // Convert Group – Koumantakis Manos ©

12. How ?

13. Convert Globally // Convert Group – Koumantakis Manos ©

14. Think Globally – Act Locally
Convert Globally // Convert Group – Koumantakis Manos ©

15. Cross Border Strategy

16. Strategy is required !
Market
Locally
eShoppin
g
Experienc
e
Payments
Logistics
Legislatio
n
Promotio
n
Convert Globally // Convert Group – Koumantakis Manos ©

17. Marketing to local audiences
Lets have a
sandwich
Convert Globally // Convert Group – Koumantakis Manos ©

18. Marketing to local audiences
Your
Customers
Target
audience
buying
habits
Demographi
c
preferences
Cultural
attitudes
and values
Devices
penetration
and use
Your
Competitors
Product Price Promotion
Market Research & Competition Analysis
Convert Globally // Convert Group – Koumantakis Manos ©

19. Case Study: Google searches & monthly impressions, clicks, CTR, CPC
xxxxxxxx products
Convert Globally // Convert Group – Koumantakis Manos ©

20. Case Study: Research on Local Comparison Search Engines
0
500
1,000
1,500
2,000
2,500
Total No. of Korres products listed in CSE
CSE: Comparison Search Engines
Convert Globally // Convert Group – Koumantakis Manos ©

21. eShopping Experience
Convert Globally // Convert Group – Koumantakis Manos ©

22. Convert Group converts multilingual

23. eShopping Experience
Language
Telephone
number
Help desk
Currency
conversio
n
Payment
options
Shipping
Returns
Convert Globally // Convert Group – Koumantakis Manos ©

24. eShopping Experience
Convert Globally // Convert Group – Koumantakis Manos ©

25. Payments
Market
penetration
Associated
risks
Costs
associated
Selecting a
Payment
Service
Provider
Convert Globally // Convert Group – Koumantakis Manos ©

26. Logistics
Convert Globally // Convert Group – Koumantakis Manos ©

27. Legislation
Taxes
Import/
Export laws
Prohibited
&
Restricted
goods &
services
Consumer
privacy and
protection
laws
Legislation
on Return
Policies
Convert Globally // Convert Group – Koumantakis Manos ©

28. Promotion
Local Price Comparison Engines
Convert Globally // Convert Group – Koumantakis Manos ©

29. Promotion
Source: Key Business Drivers and Opportunities
in Cross-Border Ecommerce 2014
Keira McDermott - Payvision
Convert Globally // Convert Group – Koumantakis Manos ©

30. Promotion
Source: Key Business Drivers and Opportunities
in Cross-Border Ecommerce 2014
Keira McDermott - PayvisionConvert Globally // Convert Group – Koumantakis Manos ©

31. Helps U to Convert Globally
Are U Ready ?

32. CONSULTING ● INTELLIGENCE ● TRAINING ● RECRUITING