SlideShare una empresa de Scribd logo
1 de 28
Descargar para leer sin conexión
Getting Hired and Building a Layoff-Proof Career in Cybersecurity
Global Award Winning Cybersecurity and Branding Leader, Professor, Author, and Keynote Speaker
2023 Global Invitational Online Speech Contest Winner
2022-23 Division Champion, Toastmasters District 18, International Speech Contest
2021-22 Division Champion, Toastmasters District 18, International Speech Contest
2021 District 18, Division C, Champion - Humorous Speech and Table Topics Contests
2020 and 2017 People’s Choice Award in Cybersecurity, Cybersecurity Association Maryland Inc., USA
2020 Cybersecurity Champion of the Year, Cybersecurity Association Maryland Inc., USA
2019 Outstanding Global Cybersecurity Leadership Award - ICSIC 2019, Canada
2019 and 2018 Best Cybersecurity Higher Education Program in the USA, SC Awards
2020 and 2019 (ISC)2 Americas ISLA Rising Star of the Year Awards Won By Students
2018 Hall of Fame - Global Cybersecurity Observatory, Spain
2017 Information Governance Expert of the Year, INFOGOV
2017 (ISC)2 Americas ISLA Award for Cybersecurity Technology Degree Program
Dr. Mansur Hasib
KEY TAKE AWAY MESSAGES
1.The accidental circumstances of birth may
create unique obstacles, but they never define
our destiny.
2.Embrace the “T”.
3.You do not need to be perfect; you need to
perfect your uniqueness.
VALUE VS PRICE
People buy when they feel value is higher than price.
Perception of value is different from person to person.
Value changes depending on circumstances. While
lowering price will make value appear to be higher, it
reduces profits. Best to work on making value appear to
be higher while keeping price static.
MY EARLY LIFE PROBLEMS AND SOLUTIONS
GETTING HIRED BY SHOWING BEST VALUE
All jobs have two components: 1) the defined roles that
manager and organization expect and 2) the undefined
roles that can be added because of the skills, talents,
interests, and passion of person occupying role.
Define job in your own image; do not let job define you.
Strength of your personal brand can transcend biases!
STUDYING AND NETWORKING
GETTING HIRED AS NETWORK ENGINEER
EMBRACE THE “T”
Apply Expertise to Many Problems and Situations
Expertise
8th LAYER - ECONOMICS AND POLITICS
MAJOR PROBLEMS IN CYBERSECURITY
IMPORTANCE OF PEOPLE IN CYBERSECURITY
DISCOVERING MY PERSONAL BRAND
2017 People’s Choice Award in Cybersecurity
2017 (ISC)2 Information Security Leadership Award
2017 Information Governance Expert of the Year
7.1 2017 PEOPLE’S CHOICE AWARD IN CYBERSECURITY
PICTURES TELL STORIES
The 2017 (ISC)2 Americas Information Security Leadership Award Guitar
7.1 2017 PEOPLE’S CHOICE AWARD IN CYBERSECURITY
Global Online Voting
Competing Against Multi-Billion Dollar Companies
Sales and Marketing Dramatically Changed
Ads Expensive, Low Impact, Short Shelf Life
Personal Brand, Low Cost, High Impact, Long Shelf Life
Content and Personal Brand Marketing Rules
Knowledge Sharing Rules
MULTIPLE AWARDS 2017 THROUGH 2020
UNDERSTANDING THE POWER OF PERSONAL BRANDING
Build Increased Value for Your Work
Help Market Your Ideas
Develop Confidence and Job Security
Gain Better Control of Your Career
Create Multiple Sources of Income
Increase Earnings
Personal Success Decoupled from Organization
INDEPENDENT SOURCE OF POWER
In the traditional world, our jobs, the organizations we
work for, and the positions we hold, determine our level
of power, income, and value. Once we establish a strong
personal brand, it will become a powerful source of
independent power, which can be used to offset,
counterbalance, and neutralize organizational sources of
power higher than our own.
MAKING THE SALE - AT A HIGHER PRICE
Value of anything is not static. How we package, discuss,
and market product will affect its value.
Relationships build value and trust. Trust is priceless!
WHAT IS A PERSONAL BRAND?
What You Stand For
The Way Your Name is Displayed
Your Values
The Symbols You Embrace
Your Mission in Life
The Causes You Support
What Your Actions, Words, and Deeds Convey
Independent of Any Organizational Brand
PERSONAL BRANDING IN SEVEN STEPS
WHAT DO YOU STAND FOR?
What issues do you most care about? What things do you
hold so dear that you would not accept a job where you
cannot get those things? What are some things worth
more than money? Would you work for an unethical
manager? Would you work for an unethical company?
Would you be willing to lie?
DISCOVER YOU
Develop an elevator pitch to introduce yourself within one
to two minutes.
Turn off the excuses.
Greatness is a choice!
HELP PEOPLE VISUALIZE SUCCESS
Showing Katia Dean and Tomato Evans the (ISC)2 award at CyberMaryland
2017. They won their own (ISC)2 awards in 2020 and 2019.
LEVERAGE AND PROTECT A PERSONAL BRAND
Once a strong personal brand has been established, it will speak
for us before we show up or be invited for job interviews.
Negotiate compensation based on value produced - not
artificial budget numbers. We are revenue producers and not
expenses! If we enable the concept that we are expenses and
enable unfair compensation to perpetuate, we will never be
compensated for our true value.
RESUME AND LINKEDIN PROFILE
Resumes must be tailored to the industry, the specific job, and
the specific sector. LinkedIn is not an electronic resume. It’s a
medium for developing professional relationships and for
showcasing your personal brand and accomplishments.
COMPENSATION NEGOTIATING TIPS
Do not negotiate compensation based on needs, fairness, living
conditions, inflation, or even cost of living. Instead, negotiate
based on the revenue you generate. Negotiate with a smile. Do
not feel insulted with low ball offers. Do not insult anyone.
Always leave the ego aside.
STAY IN YOUR LANE
Once a strong brand value is established, we will get a variety of
requests to be associated with initiatives. Such requests will
come with no tangible financial benefits.
They are likely to have huge financial benefits for the requestor.
Ask: How does this help my mission?
Brand dilution or damage will occur by straying from your lane.
FINAL THOUGHTS
Your journey will be unique. Prioritize ideas and develop your
plan and schedule for actions.
You Do Not Need to be Perfect;
You Need to Perfect Your Uniqueness.
Do Not Look for a Pot of Gold at the End of the Rainbow;
Ride the Rainbow Forever! 🦄 🌈 🚀
QUESTIONS/COMMENTS
www.cybersecurityleaderhip.com

Más contenido relacionado

Similar a Getting Hired and Building a Layoff-Proof Career in Cybersecurity

Ckr - международный опыт создания hr сайтов
Ckr - международный опыт создания hr сайтовCkr - международный опыт создания hr сайтов
Ckr - международный опыт создания hr сайтов
FutureToday
 
From Vco To Social Enterprise Web Version
From Vco To Social Enterprise Web VersionFrom Vco To Social Enterprise Web Version
From Vco To Social Enterprise Web Version
guest7024c7
 
Understanding the Social Customer
Understanding the Social CustomerUnderstanding the Social Customer
Understanding the Social Customer
Ryan Turner
 

Similar a Getting Hired and Building a Layoff-Proof Career in Cybersecurity (20)

Evolution of inspiring big ideas. What does it mean to be a planner in the di...
Evolution of inspiring big ideas. What does it mean to be a planner in the di...Evolution of inspiring big ideas. What does it mean to be a planner in the di...
Evolution of inspiring big ideas. What does it mean to be a planner in the di...
 
LinkedIn Profile Optimization - Mike Weiss
LinkedIn Profile Optimization - Mike WeissLinkedIn Profile Optimization - Mike Weiss
LinkedIn Profile Optimization - Mike Weiss
 
Dealing With Demanding Millennials
Dealing With Demanding MillennialsDealing With Demanding Millennials
Dealing With Demanding Millennials
 
LinkedIn for Financial Advisers
LinkedIn for Financial AdvisersLinkedIn for Financial Advisers
LinkedIn for Financial Advisers
 
Ckr - международный опыт создания hr сайтов
Ckr - международный опыт создания hr сайтовCkr - международный опыт создания hr сайтов
Ckr - международный опыт создания hr сайтов
 
The Key to Social Selling is Being Social
The Key to Social Selling is Being SocialThe Key to Social Selling is Being Social
The Key to Social Selling is Being Social
 
Business & Marketing Fundamentals
Business & Marketing FundamentalsBusiness & Marketing Fundamentals
Business & Marketing Fundamentals
 
Why YOU? (AdviserEdge Melbourne 2013)
Why YOU? (AdviserEdge Melbourne 2013)Why YOU? (AdviserEdge Melbourne 2013)
Why YOU? (AdviserEdge Melbourne 2013)
 
Atlas Re-thinking ED Marketing TNECD
Atlas Re-thinking ED Marketing TNECDAtlas Re-thinking ED Marketing TNECD
Atlas Re-thinking ED Marketing TNECD
 
WTS-GNY 2019 Social Media Branding Webinar
WTS-GNY 2019 Social Media Branding WebinarWTS-GNY 2019 Social Media Branding Webinar
WTS-GNY 2019 Social Media Branding Webinar
 
The 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED editionThe 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED edition
 
IEDC Atlas Branding Your Community & Engaging Talent
IEDC Atlas Branding Your Community & Engaging TalentIEDC Atlas Branding Your Community & Engaging Talent
IEDC Atlas Branding Your Community & Engaging Talent
 
From Vco To Social Enterprise Web Version
From Vco To Social Enterprise Web VersionFrom Vco To Social Enterprise Web Version
From Vco To Social Enterprise Web Version
 
EMMRI2022 - Nicoletta Carboni - Research Infrastructures branding and positio...
EMMRI2022 - Nicoletta Carboni - Research Infrastructures branding and positio...EMMRI2022 - Nicoletta Carboni - Research Infrastructures branding and positio...
EMMRI2022 - Nicoletta Carboni - Research Infrastructures branding and positio...
 
How Your Brand Impacts Employee Recruitment and Retention
How Your Brand Impacts Employee Recruitment and RetentionHow Your Brand Impacts Employee Recruitment and Retention
How Your Brand Impacts Employee Recruitment and Retention
 
Brand you
Brand youBrand you
Brand you
 
Understanding the Social Customer
Understanding the Social CustomerUnderstanding the Social Customer
Understanding the Social Customer
 
Social Selling Roadshow Dubai
Social Selling Roadshow DubaiSocial Selling Roadshow Dubai
Social Selling Roadshow Dubai
 
How to exploit LinkedIn to systematically generate prospects and quality leads
How to exploit LinkedIn to systematically generate prospects and quality leadsHow to exploit LinkedIn to systematically generate prospects and quality leads
How to exploit LinkedIn to systematically generate prospects and quality leads
 
Brand Marketing for B2B SaaS Startups
Brand Marketing for B2B SaaS StartupsBrand Marketing for B2B SaaS Startups
Brand Marketing for B2B SaaS Startups
 

Último

WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
Hector Del Castillo, CPM, CPMM
 
unit-5-final-cn-unit-5-notes-important-questions.pdf
unit-5-final-cn-unit-5-notes-important-questions.pdfunit-5-final-cn-unit-5-notes-important-questions.pdf
unit-5-final-cn-unit-5-notes-important-questions.pdf
radheeshyam1176
 
Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...
Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...
Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...
MasterG
 
કારકિર્દીના પંથે-2024 career guidance.pdf
કારકિર્દીના પંથે-2024 career guidance.pdfકારકિર્દીના પંથે-2024 career guidance.pdf
કારકિર્દીના પંથે-2024 career guidance.pdf
SAIYEDASAD2
 
Genaihelloallstudyjamheregetstartedwithai
GenaihelloallstudyjamheregetstartedwithaiGenaihelloallstudyjamheregetstartedwithai
Genaihelloallstudyjamheregetstartedwithai
joceko6768
 
B. A. (Prog.) Political Science 6th Semester 2019.pdf
B. A. (Prog.) Political Science 6th Semester 2019.pdfB. A. (Prog.) Political Science 6th Semester 2019.pdf
B. A. (Prog.) Political Science 6th Semester 2019.pdf
paraspiyush3
 
toefl ibt practice test module download_1
toefl ibt practice test module download_1toefl ibt practice test module download_1
toefl ibt practice test module download_1
Aswar Amiruddin
 

Último (17)

DOH 5S ENHANCED DENGUE PROTOCOL (1).pptx
DOH 5S ENHANCED DENGUE PROTOCOL (1).pptxDOH 5S ENHANCED DENGUE PROTOCOL (1).pptx
DOH 5S ENHANCED DENGUE PROTOCOL (1).pptx
 
Master SEO in 2024 The Complete Beginner's Guide
Master SEO in 2024 The Complete Beginner's GuideMaster SEO in 2024 The Complete Beginner's Guide
Master SEO in 2024 The Complete Beginner's Guide
 
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
 
unit-5-final-cn-unit-5-notes-important-questions.pdf
unit-5-final-cn-unit-5-notes-important-questions.pdfunit-5-final-cn-unit-5-notes-important-questions.pdf
unit-5-final-cn-unit-5-notes-important-questions.pdf
 
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .
CV OF Dr. David Burkett | Cardiologist and Electrophysiologist .
 
Kathleen McBride Costume Design Resume.pdf
Kathleen McBride Costume Design Resume.pdfKathleen McBride Costume Design Resume.pdf
Kathleen McBride Costume Design Resume.pdf
 
Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...
Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...
Ralph - Project Presentation Enhancing System Security at Acme Flight Solutio...
 
કારકિર્દીના પંથે-2024 career guidance.pdf
કારકિર્દીના પંથે-2024 career guidance.pdfકારકિર્દીના પંથે-2024 career guidance.pdf
કારકિર્દીના પંથે-2024 career guidance.pdf
 
5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China
 
Genaihelloallstudyjamheregetstartedwithai
GenaihelloallstudyjamheregetstartedwithaiGenaihelloallstudyjamheregetstartedwithai
Genaihelloallstudyjamheregetstartedwithai
 
B. A. (Prog.) Political Science 6th Semester 2019.pdf
B. A. (Prog.) Political Science 6th Semester 2019.pdfB. A. (Prog.) Political Science 6th Semester 2019.pdf
B. A. (Prog.) Political Science 6th Semester 2019.pdf
 
Kathleen McBride ONLINE General Resume 2024.pdf
Kathleen McBride ONLINE General Resume 2024.pdfKathleen McBride ONLINE General Resume 2024.pdf
Kathleen McBride ONLINE General Resume 2024.pdf
 
Navigating the Tech Industry Journey GDSC UNIDEB
Navigating the Tech Industry Journey GDSC UNIDEBNavigating the Tech Industry Journey GDSC UNIDEB
Navigating the Tech Industry Journey GDSC UNIDEB
 
129. Reviewer Certificate in BioNature [2024]
129. Reviewer Certificate in BioNature [2024]129. Reviewer Certificate in BioNature [2024]
129. Reviewer Certificate in BioNature [2024]
 
toefl ibt practice test module download_1
toefl ibt practice test module download_1toefl ibt practice test module download_1
toefl ibt practice test module download_1
 
Your 7-Step Job Application Checklist: Ace Your Next Career Move
Your 7-Step Job Application Checklist: Ace Your Next Career MoveYour 7-Step Job Application Checklist: Ace Your Next Career Move
Your 7-Step Job Application Checklist: Ace Your Next Career Move
 
Job Hunting - pick over this fishbone for telephone interviews!.pptx
Job Hunting - pick over this fishbone for telephone interviews!.pptxJob Hunting - pick over this fishbone for telephone interviews!.pptx
Job Hunting - pick over this fishbone for telephone interviews!.pptx
 

Getting Hired and Building a Layoff-Proof Career in Cybersecurity

  • 1. Getting Hired and Building a Layoff-Proof Career in Cybersecurity Global Award Winning Cybersecurity and Branding Leader, Professor, Author, and Keynote Speaker 2023 Global Invitational Online Speech Contest Winner 2022-23 Division Champion, Toastmasters District 18, International Speech Contest 2021-22 Division Champion, Toastmasters District 18, International Speech Contest 2021 District 18, Division C, Champion - Humorous Speech and Table Topics Contests 2020 and 2017 People’s Choice Award in Cybersecurity, Cybersecurity Association Maryland Inc., USA 2020 Cybersecurity Champion of the Year, Cybersecurity Association Maryland Inc., USA 2019 Outstanding Global Cybersecurity Leadership Award - ICSIC 2019, Canada 2019 and 2018 Best Cybersecurity Higher Education Program in the USA, SC Awards 2020 and 2019 (ISC)2 Americas ISLA Rising Star of the Year Awards Won By Students 2018 Hall of Fame - Global Cybersecurity Observatory, Spain 2017 Information Governance Expert of the Year, INFOGOV 2017 (ISC)2 Americas ISLA Award for Cybersecurity Technology Degree Program Dr. Mansur Hasib
  • 2. KEY TAKE AWAY MESSAGES 1.The accidental circumstances of birth may create unique obstacles, but they never define our destiny. 2.Embrace the “T”. 3.You do not need to be perfect; you need to perfect your uniqueness.
  • 3. VALUE VS PRICE People buy when they feel value is higher than price. Perception of value is different from person to person. Value changes depending on circumstances. While lowering price will make value appear to be higher, it reduces profits. Best to work on making value appear to be higher while keeping price static.
  • 4. MY EARLY LIFE PROBLEMS AND SOLUTIONS
  • 5. GETTING HIRED BY SHOWING BEST VALUE All jobs have two components: 1) the defined roles that manager and organization expect and 2) the undefined roles that can be added because of the skills, talents, interests, and passion of person occupying role. Define job in your own image; do not let job define you. Strength of your personal brand can transcend biases!
  • 7. GETTING HIRED AS NETWORK ENGINEER EMBRACE THE “T” Apply Expertise to Many Problems and Situations Expertise
  • 8. 8th LAYER - ECONOMICS AND POLITICS
  • 9. MAJOR PROBLEMS IN CYBERSECURITY
  • 10.
  • 11. IMPORTANCE OF PEOPLE IN CYBERSECURITY
  • 12. DISCOVERING MY PERSONAL BRAND 2017 People’s Choice Award in Cybersecurity 2017 (ISC)2 Information Security Leadership Award 2017 Information Governance Expert of the Year
  • 13. 7.1 2017 PEOPLE’S CHOICE AWARD IN CYBERSECURITY PICTURES TELL STORIES The 2017 (ISC)2 Americas Information Security Leadership Award Guitar
  • 14. 7.1 2017 PEOPLE’S CHOICE AWARD IN CYBERSECURITY Global Online Voting Competing Against Multi-Billion Dollar Companies Sales and Marketing Dramatically Changed Ads Expensive, Low Impact, Short Shelf Life Personal Brand, Low Cost, High Impact, Long Shelf Life Content and Personal Brand Marketing Rules Knowledge Sharing Rules MULTIPLE AWARDS 2017 THROUGH 2020
  • 15. UNDERSTANDING THE POWER OF PERSONAL BRANDING Build Increased Value for Your Work Help Market Your Ideas Develop Confidence and Job Security Gain Better Control of Your Career Create Multiple Sources of Income Increase Earnings Personal Success Decoupled from Organization
  • 16. INDEPENDENT SOURCE OF POWER In the traditional world, our jobs, the organizations we work for, and the positions we hold, determine our level of power, income, and value. Once we establish a strong personal brand, it will become a powerful source of independent power, which can be used to offset, counterbalance, and neutralize organizational sources of power higher than our own.
  • 17. MAKING THE SALE - AT A HIGHER PRICE Value of anything is not static. How we package, discuss, and market product will affect its value. Relationships build value and trust. Trust is priceless!
  • 18. WHAT IS A PERSONAL BRAND? What You Stand For The Way Your Name is Displayed Your Values The Symbols You Embrace Your Mission in Life The Causes You Support What Your Actions, Words, and Deeds Convey Independent of Any Organizational Brand
  • 19. PERSONAL BRANDING IN SEVEN STEPS
  • 20. WHAT DO YOU STAND FOR? What issues do you most care about? What things do you hold so dear that you would not accept a job where you cannot get those things? What are some things worth more than money? Would you work for an unethical manager? Would you work for an unethical company? Would you be willing to lie?
  • 21. DISCOVER YOU Develop an elevator pitch to introduce yourself within one to two minutes. Turn off the excuses. Greatness is a choice!
  • 22. HELP PEOPLE VISUALIZE SUCCESS Showing Katia Dean and Tomato Evans the (ISC)2 award at CyberMaryland 2017. They won their own (ISC)2 awards in 2020 and 2019.
  • 23. LEVERAGE AND PROTECT A PERSONAL BRAND Once a strong personal brand has been established, it will speak for us before we show up or be invited for job interviews. Negotiate compensation based on value produced - not artificial budget numbers. We are revenue producers and not expenses! If we enable the concept that we are expenses and enable unfair compensation to perpetuate, we will never be compensated for our true value.
  • 24. RESUME AND LINKEDIN PROFILE Resumes must be tailored to the industry, the specific job, and the specific sector. LinkedIn is not an electronic resume. It’s a medium for developing professional relationships and for showcasing your personal brand and accomplishments.
  • 25. COMPENSATION NEGOTIATING TIPS Do not negotiate compensation based on needs, fairness, living conditions, inflation, or even cost of living. Instead, negotiate based on the revenue you generate. Negotiate with a smile. Do not feel insulted with low ball offers. Do not insult anyone. Always leave the ego aside.
  • 26. STAY IN YOUR LANE Once a strong brand value is established, we will get a variety of requests to be associated with initiatives. Such requests will come with no tangible financial benefits. They are likely to have huge financial benefits for the requestor. Ask: How does this help my mission? Brand dilution or damage will occur by straying from your lane.
  • 27. FINAL THOUGHTS Your journey will be unique. Prioritize ideas and develop your plan and schedule for actions. You Do Not Need to be Perfect; You Need to Perfect Your Uniqueness. Do Not Look for a Pot of Gold at the End of the Rainbow; Ride the Rainbow Forever! 🦄 🌈 🚀