The document discusses My Starbucks Rewards, a loyalty program in India that rewards customers for purchases made with a registered Starbucks card. To enroll, customers must create an account online and register at least one activated Starbucks card that has been loaded with a minimum of INR 200. Rewards, called "Stars", are earned based on spending INR 300 or more per qualified purchase. There are three reward levels - Welcome, Green, and Gold - determined by the number of Stars earned in a 12-month period, with different minimum Star requirements to maintain each level.

1. MY STARBUCKS REWARDS
Gamification in Customer Engagement

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. MY STARBUCKS REWARDS
• My Starbucks Rewards™ is
one way in which TSPL
endeavours to reward and
thank loyal customers for
patronizing TSPL products
at Starbucks stores in
India.

5. MY STARBUCKS REWARDS
• To enrol in My Starbucks
Rewards™ and receive program
benefits, you will first need to
create an account at
www.starbucks.in/card and
register at least one (1)
activated Starbucks Card to
your account.

7. MY STARBUCKS REWARDS
• “Activation” means that you
have loaded a minimum of
INR 200 onto your
Starbucks Card for the first
time.

9. MY STARBUCKS REWARDS
• My Starbucks Rewards™
benefits are determined
based on the amount you
spend at any Starbucks store
in India and the number of
“Stars” that you earn through
spending with your registered
Starbucks Card(s).

11. MY STARBUCKS REWARDS
• A “Star” for purposes of My Starbucks
Rewards™ means each time you use your
registered Starbucks Card to pay for a
purchase worth Rs.300 (incl. taxes) on any
food, beverage, merchandise, Ready to Drink
(for example- juices, water, etc.) and Ready
To Eat (for example packaged foods like
chocolates, almonds, cashews etc.) at a
Starbucks store in India. No “Star” will be
rewarded for purchases made with a
registered Starbucks Card in any Starbucks
store outside India.

13. MY STARBUCKS REWARDS
• . For each qualified purchase, you
will receive one (1) “Star” for any
purchase worth INR 300 (Rupees
Three Hundred Indian only,
inclusive of all taxes), at any
Starbucks store in India, except
during limited time promotions
when Starbucks may offer “Bonus
Stars” on featured products and/or
services.

14. MY STARBUCKS REWARDS
• Currently, there are three
(3) levels in My Starbucks
Rewards™ which are
determined by the number
of Stars that you
accumulate in your account
in a 12 month period.

16. MY STARBUCKS REWARDS
• To maintain the Welcome
Level, you must earn at
least one (1) new Star
during each consecutive 12-
month period following the
date you reach Welcome
level.

17. MY STARBUCKS REWARDS
• To maintain the Green
Level, you must earn at
least five (5) new Stars
during each consecutive 12-
month period following the
date you reached the Green
Level.

18. MY STARBUCKS REWARDS
• To maintain the Gold Level,
you must earn at least
twenty five (25) new Stars
during each consecutive 12-
month period following the
date you reached the Gold
Level.