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長尾理論
1.
長尾理論- 打破80/20法則的新經濟學
長尾市場 10607張傑翔
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長尾市場 無邊無際的市場 180,000
160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 0 5,000 10,000 15,000 20,000 25,000 歌曲排名 下載次數 狂想曲 (Rhapsody) 音樂下載量 ( 相當於 Walmart 庫存的歌曲數量 ) 右邊的曲線並未觸碰到“零”
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長尾市場 800 700
600 500 400 300 200 100 0 25 歌曲排名 ( 單位為千 ) 下載次數 不過繼續延伸下去…… ( 從第二萬五千首到第十萬首 ) 35 45 55 65 75 85 95
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新成長型市場:只在網路找的到商品 總銷量 總銷量
總銷量 實體零售商店沒有的商品 1,500,000 1,250,000 1,000,000 750,000 500,000 250,000 0 狂想曲 總庫存: 150 萬首歌曲 沃爾瑪百貨 一般庫存: 55,000 首 60,000 50,000 40,000 30,000 20,000 10,000 0 Netflix 總庫存: 5.5 萬張 DVD 百事達 一般庫存: 3,000 張 DVD 4,000,000 3,000,000 2,000,000 1,000,000 0 亞馬遜 總庫存: 370 萬本書 博德書店 一般庫存: 10 萬本書
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