Digital Marketing for Financial Services Companies: New Mantras, New Media
Imbee corporate deck
1.
2. Table of Contents
• What is Imbee?
• Imbee - Safety First
• Why Imbee?
• Why Partner with Imbee?
• Original Programming
• Event Marketing
• Social Network
• Gaming
• Contact info
3. What is Imbee?
Imbee is a safer, social networking and media site created specifically for 8 to 14 year olds. Imbee offers the ultimate “mash-up”
for Tweens and is destined to be the #1 online social networking, media, and gaming destination.
Imbee offers:
• Access to over *200,000 Imbee Tween users
• Cutting-edge, social-networking technology
• A dedicated space to meet other Tweens in a safe social and
environment
• The ability to interact with exclusive and innovative original short-
form programming. All produced in HD
• Sneak peeks at one-of-a-kind experiences at Hollywood premiers
and events
• Special “behind-the-scenes” look at shows and festivals
• Unique apps and a chance to play state-of-the-art online games
with friends across the globe
• Music and ringtone downloads
*Current marketing efforts and strategic alliances, forecast a 200 percent user growth by fourth quarter , 2011
4. Imbee - Safety First
For security and COPPA compliance, Imbee requires identity authentication via a credit card from a parent or a teacher.
Once a parent authorizes a userʼs account, the user will have full access to the features on the site. From there, Imbee has
built-in security settings that allow the parent to set age-appropriate parameters related to the userʼs online activities.
• Imbee is the 1st secure social networking site for kids.
• Imbee is different from other social networking sites because it is
designed for kids an every kid account needs a verified parent
account attached to their account
• parent accounts are verified by a $1 charge to their credit card the same
method used by the United States Post Office to verify the identity in
change of address requests.
• Imbee also works closely with Caru (Children's Advertising Review
United) to make sure Imbee follows the federal regulations for COPPA
(Children's Online Privacy Protection Act).
• With people joining social networks every day Imbee is proud to
be a safe social network destination for kids!
Pop sensation WILLOW SMITH defied her parents'
orders to avoid social networking sites - so mum
JADA PINKETT SMITH confiscated her computer for a
month.
5. Why Imbee?
Tweenʼs Appetite for Broadband Content Among Kids and Teens is growing. Imbee realizes that the future of media is on-line.
• Kids using broadband at home will grow from
11.6 million to 22.7 million in 20121
• 79% of teens 13-17 downloaded or streamed
a video clip in the past month
• 58% boys and girls age 10-18 play games on
the Internet every week2
• Playing games and streaming videos are
some of the favorite online activities of kids
and teens3
• Kids 10-18 spend 6.5 hours every week
playing games on the Internet
• 48% of kids 6-11 play online games
Source: (1) Jupiter Broadband Forecast, 2) eMarketer, (3) eMarketer Kids and Teens Online: Virtual Worlds Open New Universe
6. Imbee is the convergence of traditional media, on-line, and experiential.
Outdoor
Web Site
Social
Broadcast Media
Print
Traditional Online Banner
Ads
Advertising
Media
P.R. E-mail
Product Experiential Event and
Placement/ sponsorship
Integration activation
Sampling Buzz
Marketing
7. Imbee defines the future of New Media. Content-plus distribution is key!
Imbee sees the market changing and is committed to being the #1 online destination to
bring Tweens users age-appropriate exclusive content when and how they want it.
Source, Hereʼs The Truth About The Future of The Media Industry December 10, 2010
8. The “New Media” Landscape
Imbee is in a prime position to capture the 20 million users aged 3 to 17 that will be
online in 2011 searching for interaction and socialization opportunities. An expected
53% of children on the Web will belong to a virtual world within four years.
Source, Hereʼs The Truth About The Future of The Media Industry December 10, 2010
9. Why partner with Imbee?
Imbee develops brand recognition by presenting your brandʼs logo, verbal mention or appearance of your product in our
original programming. We strategize with brands to build a non-obtrusive blend of brand attributes, messaging points, product
and signage within our creative content.
• Once a product is placed, it keeps getting seen over
and over again.
• Episodes are shared, archived, and revisited, so
most messages live on for years!
• Your brand may show up in the Search Engine
Listings
• Search engines follow & give credence to links in our
MyZones, FanZones, and board postings
10. The power of younger consumers has grown stronger in recent years.
39 percent of parents of 10- and 11-year-olds say their children have a
significant impact on brand purchases.
9-to-11-year-olds account for 53 percent of
total buying power among children 3 to 11.
Both boys and girls age 9 to 11 say they
spend without thinking
Source, New York Times.
11. Targeting Tweens before they can buy a product is a tactic that more
marketers are exploring. By integrating your products within Imbee,
you're establishing brand presence and positive association.
Toyota quietly began a virtual
promotion of Scion: it paid for the
car's product placement in
Whyville.net, an online interactive
community populated almost entirely
by 8- to 15-year-olds. Toyota is
counting on two things — influence
their parents' car purchases and
maybe grow up with some Toyota
brand loyalty.
Retailers like Staples and Office
Depot are pitching high school juniors
and seniors about products that they Hey, Kid, You Want to Buy a Toyota Scion?
will buy in college.
12. Imbee Original Programming
Imbee promotional spot
A :30 and :90 promotional spot, developed in partnership with (the “National Film
Festival for Talented Youth”, the largest film festival for youth-based filmmakers in
the world)
“The Donkey Boyz”
The Donkey Boyz is a web series tween version of “Entourage” meets the
eccentric comedy of “Arrested Development”. The series depicts the story of a
motley crew of “would-be” musical superstars who must successfully navigate the
murky waters of the entertainment industry... and the neighborhood,
“NFFTY” behind the scenes documentary
Imbee users are taken behind the scenes of the largest youth-based film festival in
the world (The festival, now in it's 5th year - based in Seattle, WA.).Users find out
what it takes to become filmmakers themselves. Teen comic, Andrew Bosch, hosts
2 segments.
“Spotlight, featuring Spencer Lee” features tomorrowʼs industry
superstars and successful professionals who decide to embark on the difficult, yet
inspiring “road to dreams”. "Up-and-coming" recording artist,Spencerʼs back-story,
goals, original songs and live musical performances are featured over 5 episodes
“Schooled by Andrew Bosch”
Schooled is a comedy web series, starring teen comic, Andrew Bosch. Schooled
serves a sarcastic dish of commentary, featuring (among others items) online
video clips of outrageous celebrity moments, user-submitted video outtakes and a
hearty slice of todayʼs pop culture.
13. Imbee Events
This year, Imbee, the exclusive social networking licensor of NFFTY (National Film Festival for
Talented Youth); will come to life during the Festival in unique and exciting ways.
Imbee is currently a premier sponsor to NFFTY,
the largest and most influential film festival for
young filmmakers (age 22 and under).
Imbeeʼs featured host, Andrew Bosch, gives
Imbee users a behind - the-scene look at over
200 film screenings, filmmaking panels, film
contests, red carpet interviews and parties.
Imbee is committed to help NFFTY showcase
young filmmakers from around the world as they
exhibit feature-length and short films in
narrative, documentary, animation, music video,
experimental, and action sport categories.
14. Imbee Social
A full 15% of all social networking users are under the age of 17 imbee is committed to offering tweens an safe alternative
to the standard adult social networking sites. As a social networking site imbee is, scalable, secure, original and fun.
15. Video games have become a daily activity in the lives of todayʼs children. 61 percent of Boys and girls up to the
age of 15 play video games on a daily basis, and that 65 percent of those actually prefer to play their games on the
PC rather than consoles and handhelds.
16. Imbee has a strategic alliance with Miniclip, one of the largest on-line
gaming site in the world.
Our Miniclip relationship provides Imbee users with high
quality online entertainment experiences. The interactive
applications are fun, intuitive to play, and quick to load.
They are browser based allowing users to play online
easily without downloading or installing additional
software. They can be played anytime, anywhere, via
the Internet across multiple devices and future hardware
devices. Versions are available on Windows, Mac,
iPhone, iPod, iPad, as well as current and future
Android devices such as smartphones, tablets and
netbooks.
•Over 70 million unique users each month
•There are currently over two million educational art and
animations on Miniclip.com
•There are also over 500 interactive entertainment
applications on Miniclip.com with two new applications
released every week ensuring fresh content.
• Miniclip encourages the sharing of its games through
email, instant messaging, blogs and social sites. Miniclip
is listed in the Silicon Alley 50, the World's most
valuable Internet start-ups
17. Imbee Contact Information
Marc Brogdon, Marketing - imbee, Inc.
office: 323-290-1997
cell: 323-974-0672
email: Marc@Brogdon.com