As the fictional social media manager for Starbucks, I have created a persona profile for the typical Starbucks consumer.

1. PERSONA PROFILE
By Marcelle Dabbah

2. WANDA THE WORKER
• Background
• PR Director of large corporation
• Has worked her way up in this company since
she graduated from grad school at Vanderbilt University
• Happily married with two children
• Demographics
• Female
• 42 years old
• Beautiful house in the suburbs
• Dual HH Income: $150,000
• Identifiers
• Has a very hectic schedule (50 hour work weeks)
• Pete, her assistant, works tirelessly to keep her schedule in check
• Uses her bluetooth headset every day

3. WANDA THE WORKER
• Hobbies
• Yoga
• Working with nonprofit organizations
• Goals
• Keeps her company working well
• Maintains communication with all employees
• Challenges
• With a large company comes many different aspects that
can go wrong
• Long work weeks are exhausting; very little time to eat
• Not a lot of time for herself
• How We Help
• Caffeine to help people get through long days
• Food and drink options to change up meals every day

4. WANDA THE WORKER
• Real Quotes
• “I will go the whole day and realize I have not eaten.”
• “I feel myself crashing around 2pm every day.”
• Common Objectives
• I never have time to eat something healthy during the day.
• I cannot afford to waste time waiting in line for
coffee and a meal.

5. WANDA THE WORKER
• Marketing Message
• Creating and building new connections worldwide
• Social Media Messaging
• The best social media messaging tools are Facebook
and Twitter:
• Facebook: Never wait in line again! Use the
Starbucks app and place your order ahead of time.
• Twitter: Come try our new Edamame Hummus Wrap
at just 460 calories! A delicious and nutritious pre-made
meal. #Starbucks #healthy

6. CITATIONS
• http://www.dailymail.co.uk/femail/article-2384425/Were-told-long-hair-
makes-women-40-look-like-mutton-dressed-lamb-But-proof-DONT-need-cut-
hair-older.html
• https://en.wikipedia.org/wiki/File:Starbucks_Coffee_Logo.svg