Markets are conversation, yes it's true. But we don't go here through the eternal mantra of social media and conversations. Instead, we evaluate social media through the lens of the value chain concept, contaminating a managerial vision born in the 80's with the new collaborative wisdom.
May your company profit from Social media? Let's see it
1. There are more things in heaven and earth, Horatio,
Than are dreamt of in your philosophy
W. Shakespeare
Value with
Creating
Social Media
Marcello del Bono, MBA
http://marcello.delbono.eu Image by Mayr
3. Social media is an
umbrella term that defines the
various activities that integrate
technology, social interaction, and
the co-construction of
value via various different
contents
12. First viral marketing success case…
From 0 to 9 Milion users in few
months.
Then sold to Microsoft for
$400 Milion
13. …the girlfriend’s
Wii – Fit
video, the
last one
http://www.youtube.com/
14. Yes, it works on the flip side too
In 2004, videos circulating on the
Internet demonstrated how some
Kryptonite locks could be easily
opened with the shaft of an inexpensive
ballpoint pen of matching diameter
Lawyers in the US and Canada launched
class actions against the
Kryptonite Corporation,
Source: wikipedia
15. Social interactions add value
to your products
Public ranking and user choice
based recommendations
www.amazon.com
34. Image by Aturkus
SO
What?
With social media every company can
now:
Finance its tasks, Produce, Advertise its products, Staff projects,
Make steps in the value chain
…
35. Wow! Are you
still here?
Thank
you for your
time
36. I am a strategy and marketing consultant, with MBA and
over 10 years consultancy big 4s experience. I am looking for digital
companies searching for help in
marketing and communication,
development and social media
business
projects and processes in Italy and all over the world. Feel free
to contact me for job proposals, contracts, speeches, training or even just
to say hello:
Marcello_delbono@yahoo.it
Skipe: marcello.delbono
http://marcello.delbono.eu
twitter: http://twitter.com/delbo
37. i
L cens ing
Except for the photographs (see next paragraph) this presentation is
licensed under an Attribution Creative Commons 3.0 license.
All Photographs in this work are used with permission. Copyright of
photographs used in this presentation is owned by the original
artist. Rights to reproduce or use the photographs must be
obtained directly from artists
38. Disclaimer
Information provided in this presentation is not guaranteed to be current,
comprehensive, or correct. The information is provided for informational
purposes only and is not intended to provide specific professional advice. Do
not rely on any information contained herein unless and until you have
consulted with a qualified attorney.