Troca de roupa feminina

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O documento discute a troca de roupas femininas e identifica problemas e oportunidades no mercado de trocas online e offline. Ele propõe o desenvolvimento de um sistema online para disponibilizar roupas para troca entre usuários com categorias pré-definidas e doação das peças não requisitadas.

Diseño Tecnología Empresariales

TROCA DE ROUPA FEMININA
Fundamentos de Design de Interação

ATIVIDADE HOJE

Low
Troca entre amigas
Compra em brechós e bazares (Brilhantina e Santíssimo)

High
Blogs (Muito Por Pouco e Café Brechó)

PROBLEMAS E OPORTUNIDADES - LOW

Diferença de manequins, gostos e estilos

Mesma rede social

Deslocamento e transporte

Limitado a rede social ou a quantidade de
roupas nas lojas

PROBLEMAS E OPORTUNIDADES - HIGH

Ansiedade – demora para receber o produto

Distância entre as pessoas

Ilustração por vídeo e foto

Busca direcionada

PESQUISA – MÉTODOS E TÉCNICAS

Entrevista

Observação

PROBLEMA FOCAL

Falta de um serviço online bem estruturado
com possibilidade do usuário trocar uma roupa
ou marcar um encontro entre interessados

CONCEITOS

Sistema online para disponibilizar roupas para
troca com categorias pré-definidas

Trocas feitas entre qualquer categoria. Feita
por unidade e não por valor

Doação de peças não requisitadas para ONGs
e Instituições

CONCORRENTES E SIMILARES

Não foram identificados concorrentes diretos.

Há um projeto chamado Desapegue. Que é em
um encontro mensal e itinerante para troca de
objetos usados. As informação sobre o evento
são dadas através de blog.

ANDAMENTO DO PROJETO

Pesquisa sobre viabilidade de um aplicativo
para Facebook

Definição do Modelo de Negócio

Levantamento de custos para captação de
verba

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Troca de roupa feminina

1. TROCA DE ROUPA FEMININA Fundamentos de Design de Interação

2. ATIVIDADE HOJE Low Troca entre amigas Compra em brechós e bazares (Brilhantina e Santíssimo) High Blogs (Muito Por Pouco e Café Brechó)

3. PROBLEMAS E OPORTUNIDADES - LOW Diferença de manequins, gostos e estilos Mesma rede social Deslocamento e transporte Limitado a rede social ou a quantidade de roupas nas lojas

4. PROBLEMAS E OPORTUNIDADES - HIGH Ansiedade – demora para receber o produto Distância entre as pessoas Ilustração por vídeo e foto Busca direcionada

5. PESQUISA – MÉTODOS E TÉCNICAS Entrevista Observação

6. PROBLEMA FOCAL Falta de um serviço online bem estruturado com possibilidade do usuário trocar uma roupa ou marcar um encontro entre interessados

7. CONCEITOS Sistema online para disponibilizar roupas para troca com categorias pré-definidas Trocas feitas entre qualquer categoria. Feita por unidade e não por valor Doação de peças não requisitadas para ONGs e Instituições

8. STORYBOARD

9. CONCORRENTES E SIMILARES Não foram identificados concorrentes diretos. Há um projeto chamado Desapegue. Que é em um encontro mensal e itinerante para troca de objetos usados. As informação sobre o evento são dadas através de blog.

10. ANDAMENTO DO PROJETO Pesquisa sobre viabilidade de um aplicativo para Facebook Definição do Modelo de Negócio Levantamento de custos para captação de verba

Troca de roupa feminina

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