4. Cold War
< design + inovação + software >
+++
● US versus USSR (1947 - 1991)
● Ideological conflict
● The space race
○ Sputnik - 1957
5. ARPANET
< design + inovação + software >
+++
● Fear of conflict in USA
● Advanced Research Project Agency
● Created at 1957
● J.C.R Licklider - MIT
● Galactic Network - 1962
○ UCLA - University of California, Los Angeles
○ UCSB - University of California, Santa Barbara
○ SRI - Stanford Research Institute,
○ UTAH - University of Utah
● 1969 - First email
6. Web 1.0
< design + inovação + software >
+++
● Tim Berners Lee
● 1991 born the web 1.0
● Static Page == Read-only
● The content creator were the developers
● Global digital library
● 1991 - 2004
● WebSite
● Browser
● Server
7. Web 2.0
< design + inovação + software >
+++
● Started at 2004 - now
● Interactive
● You don't need to be a developer to participate
● Internet become massive adopt
● Social media & Ecommerce
● Dominated by centralized apps from Google, Facebook and Amazon
● Collect user data and monetize it without users meaning consent
● Mobile
● Apps
● Cloud
8. Web 2.0 - tradeoffs
< design + inovação + software >
+++
● Ownership of identify
● Customize content using ML
● Lack of privacy
● ADS
14. VR / AR / MR
< design + inovação + software >
+++
● VR and AR become interface
● Virtual Reality == Artificial digital environment
● Augmented Reality == Layered on top of the
real world
● Mixed Reality == Hybrid reality
● Immersion
15. Biology
< design + inovação + software >
+++
● Best aligned with our biology
○ some statistics suggest that the brain processes images
6x-600x times faster than text
■ images are processed in parallel
■ language are processed linear
● AR can enable telepresence
16. IoT & Wearables
< design + inovação + software >
+++
● Digitalization of every object in real world
● Capture data from every people
● 30B -> trillions in the next decade
● health monitoring
20. BTC Blockchain
< design + inovação + software >
+++
● Created by Satoshi Nakamoto
● Bitcoin released at 2008
● Decentralized cash system
● Network for BTC
● Storage value
● Like linkedin-list but immutable
● P2P - You don’t need an intermediary like a bank
21. Ethereum Blockchain
< design + inovação + software >
+++
● Whitepaper created by Vitalik Buterin - 17 years old - 2013
● Ethereum starts 2015
● Main difference from BTC Blockchain
● Storage code
● You don’t need any type of intermediary
● No censorship
