1. Mobile
Augmented Reality
the dawn of a new experience medium
Marc René Gardeya

2. www.hoppala.eu
Marc René Gardeya, Founder and CEO

3. Marc René Gardeya, Manager Quality Assurance

4. Mobile
Augmented Reality
What it is
How it works
Insights
Best practices

5. Augmented Reality
airtagging
optic internet
synthetic environment

7. It‘s been there before
Columbia University Computer Graphics and User Interfaces Lab

8. What‘s so great
combines real and virtual
interactive and realtime
3D

9. How it works
Camera
Screen
Location
Direction
Information
Layer developed by Hoppala

10. Markerless
Tracking
gps compass

11. Layar open platform
Brands & Content
Developers Users

12. Markerbased
Tracking

13. works everywhere needs markers
only outside works inside

14. Future
converging technologies
image recognition
standardization

15. Insights

16. Android taking over
Spread of weekly first launches per device OS
100 %
75 %
50 %
25 %
0 %
Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010
iPhone
Android

17. New means of
expression
experience
awareness
interaction
orientation
3D & multimedia

18. Best practices

19. City marketing
Layer developed by NAi/ IN10

20. Entertainment
Layer developed by AugmentReality

21. Art
Layer developed by Superimpose / VPAP

22. Gaming
Layers developed by John Sietsma and Muzar.org

23. Industry
Cluster
Visualization
Layer developed by Hoppala

24. Social
Place 3D easter eggs from web and mobile
Leave a message
for your friend
Happy easter!
again!
Looking forward to see you
Layer developed by Hoppala

25. Tourism
Layer developed by Hoppala / Superimpose

26. THANK YO U!
www.hoppala.eu
Marc René Gardeya, Founder and CEO