This document provides tips for selling wine online, including selecting which wines to offer, publishing detailed product information with pictures and descriptions, customizing the design and buying process for simplicity, ensuring compliance with legislation, investing in marketing through various media channels, being responsive to customer questions and orders, and trusting experts to handle various technical aspects like coding, design, marketing, logistics, and legislation. The overall guide recommends devoting time to properly setting up and promoting an online wine store while following best practices.
2. Devote your time..
...or simply don't try!
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3. Wich wines are you going to sell?
Best-Sellers vs. Top Wines
Bottles vs. Box
Only wine??
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4. Publish detailed information
Pictures (yes, more than one!)
Description
Prices
Tasting notes
Vintage
Variety
Proof
Prizes
...
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5. Be different!
Don't do like the others
Run away from “built in 5 minutes” shops
Customize yours
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6. Make it simple!!!
Graphical Design
Product Sheet
Buying Process
Billing, shipping,…
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7. Take care about legislation
From any country where you want to sell
Get info about age constraints
Don't relate your wine with success or popularity...
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8. Invest in marketing
No product is a self selling product
How much is a client worth?
Advertise your shop through different media
Create the “Wine of the Week”
...or “special wine for a romantic dinner”
Add your products to Google Shopping, eBay, Wine-
Searcher.com, Winebid.com,...
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9. Be Agile
Answering questions and comments...
Sending orders
Making a reimbursment
…
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10. … and trust in experts and professionals!
Coding, Design, Marketing, logistics, SEO, social media,
legislation,...
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