This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.

8. ADMIT IT. THIS DOESN’T WORK ANYMORE.

11. THE MEDIA CONSUMERS USE TO COMMUNICATE CHANGED. USE TO COMMUNICATE CHANGED. WITHOUT US.

12. AND THINGS KEEP CHANGING

16. IT’S BEEN AROUND FOREVER. Hey Adam, try this apple!

17. WHAT IT LOOKS LIKE TODAY

20. IT’S A CONVERSATION

22. HIERARCHY OF NEEDS

24. PEOPLE ARE ALREADY TALKING ABOUT YOUR BRAND WITHOUT YOU.

25. ISN’t IT TIME YOU JOINED THEM?

26. IF YOU’RE STILL NOT CONVINCED…

30. TWITTER’S GROWTH

35. TWITTER SEARCH RESULTS

40. CUSTOMER SERVICE

43. FOUR TRENDS SHAPING TOURISM

46. MOBILE

48. THE BEGINNING....

50. SEARCH

52. THIS IS YOUR FORCE MULTIPLIER

54. THE LOCATION LAYER

56. THE GAME LAYER

57. THE GAME LAYER

59. THE GAME LAYER

60. THE CONTENT LAYER

61. THE CONTENT LAYER

62. THE AUGMENTED LAYER

63. THE AUGMENTED LAYER

64. THE AUGMENTED LAYER

65. THE AUGMENTED LAYER