1. The Rules of 1. Rule of Thirds
Composition 2.Close-cropped
face
for photo and video
3. No visual or
audio noise
4. Steady Camera
5. 10 Seconds for
b-roll

2. Presentation Matters.

3. On the internet,
people scan – they
don’t read

4. So, it’s important to
engage users with
photos and video

5. ¿?
What makes a good
photo?

6. rule of
thirds
3

7. Vincent LaForet

8. Vincent LaForet

10. Vincent Fournier

11. Vincent Fournier

12. Vincent LaForet

13. Vincent LaForet

14. Vincent LaForet

15. Vincent LaForet

16. agros

17. agros

18. agros

19. agros

20. agros

21. agros

22. agros

23. agros

24. close
crop

25. Vincent LaForet

26. Vincent LaForet

27. agros

28. agros

29. agros

30. Vincent LaForet

31. Close vs. Far

39. No visual noise!

40. ¿?
What’s wrong with
this photo?

46. casestudy
charity: water

47. Charity: Water tells a
story with their
pictures

92. Review
1. rule of thirds
2. close crop
3. no visual noise

93. ¿?
Who wants to try?

94. The same rules apply
to video

95. 1. Rule of thirds
2. Close Crop
3. No distraction

96. Extra video rules

97. 5. Steady Camera
6. B-Roll/10 seconds
7. Look across camera
8. No noise!

98. Keep your message concise
An ideal online
video is about 1
minute long; max is
3 minutes

99. casestudy
The Girl Effect

100. The Girl Effect has the
higest traffic of any
project on our site.

101. engage with video

103. (video)

105. (videos)

106. call to action

109. call to action:
“donate”

111. How can you do it on
GlobalGiving.org?

112. Follow the rules!

113. Tell a story:
Rule of thirds
Close Crop faces
No visual/audio noise

114. Use pictures to tell
donors a story.

121. use video to update
donors in an
engaging way

122. (videos)

123. The call to action is
already built into
globalgiving.org

125. Remember to follow
the basic rules.

126. create an account on
youtube.com and
post your video

127. post great photos to
globalgiving.org

128. promote your
globalgiving.org
project page