Updated presentation showing 8 key guidelines Obama campaign used for audience empowerment. We show how they can apply to nonprofits, especially at GlobalGiving
7. Supporters harness the power of “we” “ We” can do much more than any leader if given a simple message. 442,000 youtube videos posted by supporters ( 221X more!) 2,000 “official” youtube videos Videos 35,000 volunteer groups held 200,000 events ( 100X ) Obama heldd about 2,000 town meetings in 18 months. Websites
12. Source: Edelman “The Social Pulpit: Barack Obama’s Social Media Toolkit Obama obliterated McCain on social media, in spite of receiving equal air-time on TV news coverage Obama vs. McCain 2x 4x 5x 10x 365 electoral votes (2:1 margin) 66.8 million popular votes Web Traffic YouTube Viewers Facebook Friends Online Staff