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TEAMING EXPERIENCE DESIGN
Every team is a living environment


Marco Calzolari

twitter.com/marcocalzolari
linkedin.com/in/marcocalzolari

twitter.com/agilereloaded
INTELLIGENZA
ORGANIZZATIVA
INTERSECTION CONFERENCE
UX & Development
2
_Kids are Evil Geniuses - James Bond Copycats! on youtube.com__________
what job will you do?
Web Designer 6
7
8
loading 10
My Portfolio CV with Macromedia™ Flash® (1999) .
what's your job?
what's your job?
what's your job?
_Photo by JC Dela Cuesta on Unsplash__________
am I on the right path?
Stand by Me - Rob Reiner (1986) .
am I on the right path?
?
Hillman Curtis (1961-2012) .
Hillman Curtis (1961-2012) .
Hillman Curtis - Flash Web Design (2000) .
23
Hillman Curtis - MTIV (2002) .
Batman Begins - Christopher Nolan (2005) .
Re: New Media Design
Hi Marco
Indeed, you don't want to build websites.
You're looking for a way to tell someone’s story.
You opted in with tools you like and you trust, i. e. design for the new media.
Don't take it for granted. Sooner or later, a website won't be the best tool to tell
that story, but you'll still want to tell it.
Be prepared.
HC
Re: New Media Design
Hi Marco
Indeed, you don't want to build websites.
You're looking for a way to tell someone’s story.
You opted in with tools you like and you trust, i. e. design for the new media.
Don't take it for granted. Sooner or later, a website won't be the best tool to tell
that story, but you'll still want to tell it.
Be prepared.
HC
Hi Marco
Be prepared.
Hi Marco
Be prepared.
?
?
TALENT?
what we talk about
when we talk
about TALENT?
Defining TALENT
Dave Ulrich

Human Asset Summit. Budapest, 25–26 October 2011.
COMPETENCE
Right person, 

right place, right
time, right skills
COMMITMENT
Value proposition:

what do I give? 

what do I get?
CONTRIBUTION
How can meaning
be created in the
organization?
1. Competence
39
T-Shaped professional
Disposition for collaboration
Across different disciplines. 

Curiosity, enthusiasm, empathy.
TDepth of skill
Contribute to creative process.
Competitive & compete
Tim Brown, CEO of IDEO (2010) .
π-Shaped professional
πDisposition for collaboration
Across different disciplines. 

Curiosity, enthusiasm, empathy.
Depth of two adiacent skill
Contribute to creative process.
Competitive & compete
m
mmm
Be prepared to reinvent yourself.
Be prepared to go out on a limb
occasionally, and be prepared to
do the things that you feel
strongly about.
— Hillman Curtis
2. Commitment
What’s your story?
47
stay with your choice
The User’s Journey – Donna Lichaw (2016) .
3. Contribution
50
Hillman Curtis – Times Square Ads for Obama (2008) .
mmitment Contribution
Competence Commitment Contribution
_Weaving on the Ashford Jack Loom on youtube.com__________
https://en.wikipedia.org/wiki/Warp_and_weft .
Luck is what happens when
preparation meets
opportunity.
— Has been attributed to Seneca (since the 1990s…)
1
1
1
1
1 it’s not a rating / grading
it’s not about predicting performance
it changes over time
it foster mentorship and mutual learning
1
1
2
2
2
2
2Responsibility / RSCI
ACTION / DECISION
Reporting to CEO and BOARD
Pitching new quote to a customer
Design and print the cust journey
Buy new markers and stickies
2Responsibility / RSCI
ACTION / DECISION
Reporting to CEO and BOARD R S I C C
Pitching new quote to a customer R S C C I
Design and print the cust journey S R S I I
Buy new markers and stickies / / / R S
2Responsibility / RSCI
ACTION / DECISION
Reporting to CEO and BOARD R S I C C
Pitching new quote to a customer R S C C I
Design and print the cust journey S R S I I
Buy new markers and stickies / / C R S
Responsible / Supporting / Consulted / Informed
3
3
Positive feedback 

Occurs when one is told he has done something well or correctly
Negative feedback (not criticism)

It’s conveying information that something was done incorrectly
or inadequately
feedback
3
feedback
Positive feedback 

Occurs when one is told he has done something well or correctly
Negative feedback (not criticism)

It’s conveying information that something was done incorrectly
or inadequately
_Photo by Ray Hennessy on Unsplash___________
3
_Photo by Ray Hennessy on Unsplash___________
3There’s feedback all around you

– if you pay attention. 

If you’re not getting enough 

feedback, ask for it.
— Anne Saunier 

— (Fast Company)
1. What are my strengths?

how do you think they add value to our work?
2. What do you think I need to improve?
what are the consequences of the things I do with less effectiveness?
3. What should I do
start doing or do more often?
stop doing or do less often?
keep doing?
4. How could I improve your work with my actions and behaviours?
5. How could your actions and behaviors improve my work?
peer 2 peer feedback
3
Yet 

Another 

Goddamn
Canvas
UNIQUE VALUE CONTRIBUTION JOB TITLE
FAVORITE

THINGS
DON’T LIKE TOO MUCH
OVERALL
STRENGTHS
PURPOSES MAIN 

ACTIVITIES
BETTER NOT
AREAS OF
IMPROVEMENT
NEEDS
MUTUAL COMMITMENTS OVERALL OUTCOMES
Talent Canvas
UNIQUE VALUE CONTRIBUTION JOB TITLE
FAVORITE

THINGS
DON’T LIKE TOO MUCH
OVERALL
STRENGTHS
PURPOSES MAIN 

ACTIVITIES
BETTER NOT
AREAS OF
IMPROVEMENT
NEEDS
MUTUAL COMMITMENTS OVERALL OUTCOMES
Talent Canvas
Favorite Things
Activities you love doing. Tasks

that make you feel “in the flow”.
What you don’t like 

too much
Doing what are slowing you
down from improvement?
81
PERSONAL VALUE PROPOSITION JOB T
WHAT I LIKE

DON’T LIKE TOO MUCH
OVERALL
STRENGTHS
PURPOSES MAIN
ACTIV
BETTER NO
AREAS OF
IMPROVEMENT
NEEDS
MUTUAL COMMITMENTS OVERALL OUTCOMES
Strengths
Your biggest advantages. 

What you can guarantee?
Areas of

improvement
About your weaknesses.

What do you feel you’re missing?
82
PERSONAL VALUE PROPOSITION JOB T
WHAT I LIKE

DON’T LIKE TOO MUCH
OVERALL
STRENGTHS
PURPOSES MAIN
ACTIV
BETTER NO
AREAS OF
IMPROVEMENT
NEEDS
MUTUAL COMMITMENTS OVERALL OUTCOMES
Purposes
What are your intents?

How you will improve 

the whole company?
Needs
Ask for support. 

Tools, help

and development.
VALUE PROPOSITION JOB TITLE
KE

H
OVERALL
STRENGTHS
PURPOSES MAIN 

ACTIVITIES
BETTER NOT
AREAS OF
IMPROVEMENT
NEEDS
OMMITMENTS OVERALL OUTCOMES
UNIQUE VALUE CONTRIBUTION JOB TITLE
FAVORITE

THINGS
DON’T LIKE TOO MUCH
OVERALL
STRENGTHS
PURPOSES MAIN 

ACTIVITIES
BETTER NOT
AREAS OF
IMPROVEMENT
NEEDS
MUTUAL COMMITMENTS OVERALL OUTCOMES
AUTONOMOUS SYSTEMIC
UNIQUE VALUE CONTRIBUTION JOB TITLE
FAVORITE

THINGS
DON’T LIKE TOO MUCH
OVERALL
STRENGTHS
PURPOSES MAIN 

ACTIVITIES
BETTER NOT
AREAS OF
IMPROVEMENT
NEEDS
MUTUAL COMMITMENTS OVERALL OUTCOMES
HINDSIGHT FORESIGHTINSIGHT
UNIQUE VALUE CONTRIBUTION JOB TITLE
FAVORITE

THINGS
DON’T LIKE TOO MUCH
OVERALL
STRENGTHS
PURPOSES MAIN 

ACTIVITIES
BETTER NOT
AREAS OF
IMPROVEMENT
NEEDS
MUTUAL COMMITMENTS OVERALL OUTCOMES
Competence
Commitment Contribution
Commitment
Commitment
Contribution
Context
Talent Canvas
Organization Design
ALUE PROPOSITION JOB TITLE
OVERALL
STRENGTHS
PURPOSES MAIN 

ACTIVITIES
BETTER NOT
AREAS OF
IMPROVEMENT
NEEDS
MMITMENTS OVERALL OUTCOMES
ALUE PROPOSITION JOB TITLE
OVERALL
STRENGTHS
PURPOSES MAIN 

ACTIVITIES
BETTER NOT
AREAS OF
IMPROVEMENT
NEEDS
MMITMENTS OVERALL OUTCOMES
Organization Design
Organization Design
Organization Design
Organization Design
ALUE PROPOSITION JOB TITLE
OVERALL
STRENGTHS
PURPOSES MAIN 

ACTIVITIES
BETTER NOT
AREAS OF
IMPROVEMENT
NEEDS
MMITMENTS OVERALL OUTCOMES
Organization Design
ALUE PROPOSITION JOB TITLE
OVERALL
STRENGTHS
PURPOSES MAIN 

ACTIVITIES
BETTER NOT
AREAS OF
IMPROVEMENT
NEEDS
MMITMENTS OVERALL OUTCOMES
Organization Design
Organization Design
Organization Design
teams are little organizations
Organization Design
teams are little organizations
Organization Design
interactions
teams are little organizations
Organization Design
interactions
living relations
teams are little organizations
Organization Design
interactions
living relations
conversations
teams are little organizations
Organization Design
interactions
living relations
conversation design
_Photo by Ian Schneider on Unsplash__________
Marco Calzolari (and others) - Mapping navigation (2004) .
Marco Calzolari (and others) - Mapping processes (2014) .
purposes are temporary
COMPETENCE COMMITMENT CONTRIBUTION
COMPETENCE COMMITMENT CONTRIBUTION CONVERSATION
_Kids are Evil Geniuses - James Bond Copycats! on youtube.com__________
let your outcomes drives
your team's design
and mood
the team as a journey
Why?
The reason to designing
new media is simple:
to subtly and gently
change the world.
— Hillman Curtis
Clip HC 119
The reason to designing
new media is simple:
to subtly and gently
change the world.
— Hillman Curtis
Teaming Experience Design

Marco Calzolari

twitter.com/marcocalzolari
linkedin.com/in/marcocalzolari

twitter.com/agilereloaded
INTERSECTION CONFERENCE
UX & Development
Teaming Experience Design

Marco Calzolari

twitter.com/marcocalzolari
linkedin.com/in/marcocalzolari

twitter.com/agilereloaded
INTERSECTION CONFERENCE
UX & Development
The reason to designing
new media is simple:
to subtly and gently
change the world.
— Hillman Curtis

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TEAMING EXPERIENCE DESIGN (Intersection 2018)

  • 1. TEAMING EXPERIENCE DESIGN Every team is a living environment 
 Marco Calzolari
 twitter.com/marcocalzolari linkedin.com/in/marcocalzolari
 twitter.com/agilereloaded INTELLIGENZA ORGANIZZATIVA INTERSECTION CONFERENCE UX & Development
  • 2. 2
  • 3. _Kids are Evil Geniuses - James Bond Copycats! on youtube.com__________
  • 4. what job will you do?
  • 5.
  • 7. 7
  • 8. 8
  • 9.
  • 11. My Portfolio CV with Macromedia™ Flash® (1999) .
  • 12.
  • 16. _Photo by JC Dela Cuesta on Unsplash__________
  • 17. am I on the right path?
  • 18. Stand by Me - Rob Reiner (1986) . am I on the right path?
  • 19. ?
  • 22. Hillman Curtis - Flash Web Design (2000) .
  • 23. 23
  • 24. Hillman Curtis - MTIV (2002) .
  • 25.
  • 26.
  • 27. Batman Begins - Christopher Nolan (2005) .
  • 28. Re: New Media Design Hi Marco Indeed, you don't want to build websites. You're looking for a way to tell someone’s story. You opted in with tools you like and you trust, i. e. design for the new media. Don't take it for granted. Sooner or later, a website won't be the best tool to tell that story, but you'll still want to tell it. Be prepared. HC
  • 29. Re: New Media Design Hi Marco Indeed, you don't want to build websites. You're looking for a way to tell someone’s story. You opted in with tools you like and you trust, i. e. design for the new media. Don't take it for granted. Sooner or later, a website won't be the best tool to tell that story, but you'll still want to tell it. Be prepared. HC
  • 32. ?
  • 34. what we talk about when we talk about TALENT?
  • 35. Defining TALENT Dave Ulrich
 Human Asset Summit. Budapest, 25–26 October 2011. COMPETENCE Right person, 
 right place, right time, right skills COMMITMENT Value proposition:
 what do I give? 
 what do I get? CONTRIBUTION How can meaning be created in the organization?
  • 37.
  • 38.
  • 39. 39
  • 40. T-Shaped professional Disposition for collaboration Across different disciplines. 
 Curiosity, enthusiasm, empathy. TDepth of skill Contribute to creative process. Competitive & compete Tim Brown, CEO of IDEO (2010) .
  • 41. π-Shaped professional πDisposition for collaboration Across different disciplines. 
 Curiosity, enthusiasm, empathy. Depth of two adiacent skill Contribute to creative process. Competitive & compete
  • 42. m
  • 43. mmm
  • 44. Be prepared to reinvent yourself. Be prepared to go out on a limb occasionally, and be prepared to do the things that you feel strongly about. — Hillman Curtis
  • 48. The User’s Journey – Donna Lichaw (2016) .
  • 50. 50 Hillman Curtis – Times Square Ads for Obama (2008) .
  • 53.
  • 54. _Weaving on the Ashford Jack Loom on youtube.com__________
  • 55.
  • 57. Luck is what happens when preparation meets opportunity. — Has been attributed to Seneca (since the 1990s…)
  • 58. 1
  • 59. 1
  • 60. 1
  • 61. 1
  • 62. 1 it’s not a rating / grading it’s not about predicting performance it changes over time it foster mentorship and mutual learning
  • 63. 1
  • 64. 1
  • 65. 2
  • 66. 2
  • 67. 2
  • 68. 2
  • 69. 2Responsibility / RSCI ACTION / DECISION Reporting to CEO and BOARD Pitching new quote to a customer Design and print the cust journey Buy new markers and stickies
  • 70. 2Responsibility / RSCI ACTION / DECISION Reporting to CEO and BOARD R S I C C Pitching new quote to a customer R S C C I Design and print the cust journey S R S I I Buy new markers and stickies / / / R S
  • 71. 2Responsibility / RSCI ACTION / DECISION Reporting to CEO and BOARD R S I C C Pitching new quote to a customer R S C C I Design and print the cust journey S R S I I Buy new markers and stickies / / C R S Responsible / Supporting / Consulted / Informed
  • 72. 3
  • 73. 3
  • 74. Positive feedback 
 Occurs when one is told he has done something well or correctly Negative feedback (not criticism)
 It’s conveying information that something was done incorrectly or inadequately feedback 3
  • 75. feedback Positive feedback 
 Occurs when one is told he has done something well or correctly Negative feedback (not criticism)
 It’s conveying information that something was done incorrectly or inadequately _Photo by Ray Hennessy on Unsplash___________ 3
  • 76. _Photo by Ray Hennessy on Unsplash___________ 3There’s feedback all around you
 – if you pay attention. 
 If you’re not getting enough 
 feedback, ask for it. — Anne Saunier 
 — (Fast Company)
  • 77. 1. What are my strengths?
 how do you think they add value to our work? 2. What do you think I need to improve? what are the consequences of the things I do with less effectiveness? 3. What should I do start doing or do more often? stop doing or do less often? keep doing? 4. How could I improve your work with my actions and behaviours? 5. How could your actions and behaviors improve my work? peer 2 peer feedback 3
  • 79. UNIQUE VALUE CONTRIBUTION JOB TITLE FAVORITE
 THINGS DON’T LIKE TOO MUCH OVERALL STRENGTHS PURPOSES MAIN 
 ACTIVITIES BETTER NOT AREAS OF IMPROVEMENT NEEDS MUTUAL COMMITMENTS OVERALL OUTCOMES Talent Canvas
  • 80. UNIQUE VALUE CONTRIBUTION JOB TITLE FAVORITE
 THINGS DON’T LIKE TOO MUCH OVERALL STRENGTHS PURPOSES MAIN 
 ACTIVITIES BETTER NOT AREAS OF IMPROVEMENT NEEDS MUTUAL COMMITMENTS OVERALL OUTCOMES Talent Canvas
  • 81. Favorite Things Activities you love doing. Tasks
 that make you feel “in the flow”. What you don’t like 
 too much Doing what are slowing you down from improvement? 81 PERSONAL VALUE PROPOSITION JOB T WHAT I LIKE
 DON’T LIKE TOO MUCH OVERALL STRENGTHS PURPOSES MAIN ACTIV BETTER NO AREAS OF IMPROVEMENT NEEDS MUTUAL COMMITMENTS OVERALL OUTCOMES
  • 82. Strengths Your biggest advantages. 
 What you can guarantee? Areas of
 improvement About your weaknesses.
 What do you feel you’re missing? 82 PERSONAL VALUE PROPOSITION JOB T WHAT I LIKE
 DON’T LIKE TOO MUCH OVERALL STRENGTHS PURPOSES MAIN ACTIV BETTER NO AREAS OF IMPROVEMENT NEEDS MUTUAL COMMITMENTS OVERALL OUTCOMES
  • 83. Purposes What are your intents?
 How you will improve 
 the whole company? Needs Ask for support. 
 Tools, help
 and development. VALUE PROPOSITION JOB TITLE KE
 H OVERALL STRENGTHS PURPOSES MAIN 
 ACTIVITIES BETTER NOT AREAS OF IMPROVEMENT NEEDS OMMITMENTS OVERALL OUTCOMES
  • 84. UNIQUE VALUE CONTRIBUTION JOB TITLE FAVORITE
 THINGS DON’T LIKE TOO MUCH OVERALL STRENGTHS PURPOSES MAIN 
 ACTIVITIES BETTER NOT AREAS OF IMPROVEMENT NEEDS MUTUAL COMMITMENTS OVERALL OUTCOMES AUTONOMOUS SYSTEMIC
  • 85. UNIQUE VALUE CONTRIBUTION JOB TITLE FAVORITE
 THINGS DON’T LIKE TOO MUCH OVERALL STRENGTHS PURPOSES MAIN 
 ACTIVITIES BETTER NOT AREAS OF IMPROVEMENT NEEDS MUTUAL COMMITMENTS OVERALL OUTCOMES HINDSIGHT FORESIGHTINSIGHT
  • 86. UNIQUE VALUE CONTRIBUTION JOB TITLE FAVORITE
 THINGS DON’T LIKE TOO MUCH OVERALL STRENGTHS PURPOSES MAIN 
 ACTIVITIES BETTER NOT AREAS OF IMPROVEMENT NEEDS MUTUAL COMMITMENTS OVERALL OUTCOMES Competence Commitment Contribution Commitment Commitment Contribution Context Talent Canvas
  • 87.
  • 88.
  • 89.
  • 90.
  • 91.
  • 92. Organization Design ALUE PROPOSITION JOB TITLE OVERALL STRENGTHS PURPOSES MAIN 
 ACTIVITIES BETTER NOT AREAS OF IMPROVEMENT NEEDS MMITMENTS OVERALL OUTCOMES
  • 93. ALUE PROPOSITION JOB TITLE OVERALL STRENGTHS PURPOSES MAIN 
 ACTIVITIES BETTER NOT AREAS OF IMPROVEMENT NEEDS MMITMENTS OVERALL OUTCOMES Organization Design
  • 97. ALUE PROPOSITION JOB TITLE OVERALL STRENGTHS PURPOSES MAIN 
 ACTIVITIES BETTER NOT AREAS OF IMPROVEMENT NEEDS MMITMENTS OVERALL OUTCOMES Organization Design
  • 98. ALUE PROPOSITION JOB TITLE OVERALL STRENGTHS PURPOSES MAIN 
 ACTIVITIES BETTER NOT AREAS OF IMPROVEMENT NEEDS MMITMENTS OVERALL OUTCOMES Organization Design
  • 101. teams are little organizations Organization Design
  • 102. teams are little organizations Organization Design interactions
  • 103. teams are little organizations Organization Design interactions living relations
  • 104. teams are little organizations Organization Design interactions living relations conversations
  • 105. teams are little organizations Organization Design interactions living relations conversation design
  • 106.
  • 107.
  • 108. _Photo by Ian Schneider on Unsplash__________
  • 109. Marco Calzolari (and others) - Mapping navigation (2004) .
  • 110. Marco Calzolari (and others) - Mapping processes (2014) .
  • 112.
  • 115. _Kids are Evil Geniuses - James Bond Copycats! on youtube.com__________ let your outcomes drives your team's design and mood
  • 116. the team as a journey
  • 117. Why?
  • 118. The reason to designing new media is simple: to subtly and gently change the world. — Hillman Curtis
  • 119. Clip HC 119 The reason to designing new media is simple: to subtly and gently change the world. — Hillman Curtis Teaming Experience Design
 Marco Calzolari
 twitter.com/marcocalzolari linkedin.com/in/marcocalzolari
 twitter.com/agilereloaded INTERSECTION CONFERENCE UX & Development
  • 120. Teaming Experience Design
 Marco Calzolari
 twitter.com/marcocalzolari linkedin.com/in/marcocalzolari
 twitter.com/agilereloaded INTERSECTION CONFERENCE UX & Development The reason to designing new media is simple: to subtly and gently change the world. — Hillman Curtis