Presentazione delle comunità di pratica in azienda e degli strumenti web2.0 per gestire le CdP. Le slide fanno parte del materiale preparato per il corso web2.0 realizzato presso Engim Piemonte

1. Con il contributo di: - Steve Dale Director Semantix (UK) Ltd Collabor8now Ltd - E.Scotti – R.Sica Community Management Comunità di Pratica: Trasformare le conversazioni in collaborazione Marco Muzzarelli

2. What is a ? Cosa è una comunità di pratica?

4. La comunità

5. Un ambito di interesse

6. Un “luogo” dove incontrarsi

7. Facilitatori

8. Una comunità di pratica

11. Le community come leva della formazione

14. What is a ? Step 1: Identificare la comunità Costruire comunità di pratica

15. Gradi di trasparenza e fiducia Incremento della collaborazione e della trasparenza del processo Join our list Join our forum Join our community

17. Relazioni di inclusione tra community

18. Le dimensioni di una comunità di pratica

19. What is a ? Step 2: Identificare le persone Costruire comunità di pratica

20. Definizione dei soggetti

21. I soggetti della CdP

22. Tipologie di membri di una CdP attiva occasionale di passaggio periferico attivo facilitatore core group Lettore attento - lurkers leader esterno esperto principiante

24. What is a ? Step 3: Definire la comunicazione Costruire comunità di pratica

25. Modelli di comunicazione

26. Profili d’uso delle tecnologie

27. Stadi del web

28. Uso di tecnologie e relazione

29. Strumenti web di supporto alla CdP – lato client

30. Strumenti web di supporto alla CdP – lato amministratore

31. L’ambiente di supporto per il lavoro collaborativo Trovare e connettere esperti Trovare e connettere I pari Strumenti di discussione forums, wikis, blogs, deposito di documenti News feeds Event calendar News and Newsletters

32. Step 4: Conoscere la cultura e i comportamenti Costruire comunità di pratica

33. Patterns of contribution Ref: Jacob Nielson http:// www.useit.com/alertbox/participation_inequality.html Number of participants Number of contributions 1% active contributors 9% occasional contributors 90% readers (aka ‘lurkers’) The 1-9-90 rule

35. Community Archetypes In a perpetual personal duel. Generally don’t menace anyone except each other. Duelsists http://redwing.hutman.net/~mreed/warriorshtm/duelists.htm

36. Community Archetypes For Ego , the discussion forum is all about him, and he regards discussions that stray from that topic as trivial dalliances. Ego is one the fiercest of all the Warriors and will fight to the death when attacked Ego http://redwing.hutman.net/~mreed/warriorshtm/ego.htm

37. Community Archetypes Fillibuster Attempts to influence the forum simply by holding the floor. His monotonous hectoring and prodigious output of verbiage rapidly clears the field of other users http://redwing.hutman.net/~mreed/warriorshtm/filibuster.htm

38. Community Archetypes Big Dog and MeToo Big Dog is a bully who doesn't hesitate to use his superior strength to intimidate other combatants. Me-Too will join the attack. Me-Too is far too weak and insecure to engage in single combat. http://redwing.hutman.net/~mreed/warriorshtm/bigdogmetoo.htm

39. Your community’s life-cycle From: Cultivating Communities of Practice by Wenger, McDermot and Snyder Plan Start-up Grow Sustain/Renew Close Level of energy and visibility Time Discover/ imagine Incubate/ deliver value Focus/ expand Ownership/ openness Let go/ remember

42. What makes a successful community?

43. Facilitating or Coordinating a community Facilitation – the magic ingredient

45. What can you accomplish in one week? No time Lots of time 1 hr 5 hrs 10 hrs Start a discussion Upload a document Read a forum post Read a document Read a wiki Read a blog Respond to a forum posting Add an event Comment on a blog Contribute to a wiki Write a blog Be a community member Facilitate a community Upload a document Read a forum post Add an event Upload a document Read a forum post Comment on a blog Add an event Upload a document Read a forum post Read a wiki Comment on a blog Add an event Upload a document Read a forum post Read a blog Read a wiki Comment on a blog Add an event Upload a document Read a forum post Read a document Read a blog Read a wiki Comment on a blog Add an event Upload a document Read a forum post Contribute to a wiki Read a document Read a blog Read a wiki Comment on a blog Add an event Upload a document Read a forum post Write a blog Contribute to a wiki Read a document Read a blog Read a wiki Comment on a blog Add an event Upload a document Read a forum post Respond to a forum posting Write a blog Contribute to a wiki Read a document Read a blog Read a wiki Comment on a blog Add an event Upload a document Read a forum post

46. ACTIVITY: WHAT ARE THE ATTRIBUTES OF A GOOD CO-ORDINATOR?

47. A Good Facilitator/Coordinator?

48. A Facilitator/Coordinator cultivates the community

49. Step 5: Monitor and Measure Everything!

50. Metrics

52. Metrics – CoP Activity