topic: Transmedia Business Models for Creative Producers #1

1. #529.April 2014
[LAB]
Transmedia Business Models
for Creative Producers #1
http://www.meetup.com/Singapore-Transmedia-Meetup/
Wednesday, 30 April, 14

2. What is transmedia?
• Henry Jenkins:
“Transmedia storytelling represents a
process where integral elements of a
fiction get dispersed systematically across
multiple delivery channels for the purpose
of creating a unified and coordinated
entertainment experience. Ideally, each
medium makes it own unique
contribution to the unfolding of the story.”
• Christine Weitbrecht:
True transmedia narratives deliberately
use the unique properties of each media
platform to help the consumer experience
the different parts and perspectives of a
story in the most meaningful way possible.
http://www.meetup.com/Singapore-Transmedia-Meetup/
Transmedia in
business context:
Creating
• story universe for interactive
multi-platform/screen
experiences
• active creation of believe
• empathy led activation strategies
Wednesday, 30 April, 14

3. http://www.meetup.com/Singapore-Transmedia-Meetup/
http://bodymindchange.ca/
News
Wednesday, 30 April, 14

4. http://www.meetup.com/Singapore-Transmedia-Meetup/
http://studios.amazon.com/storyteller
News
Wednesday, 30 April, 14

5. http://www.meetup.com/Singapore-Transmedia-Meetup/
HUVr Tech
Wednesday, 30 April, 14

6. HUVr - BELIEF
http://www.youtube.com/watch?v=A4vE_vpkr90
Wednesday, 30 April, 14

7. http://www.meetup.com/Singapore-Transmedia-Meetup/
HUVr Tech
Wednesday, 30 April, 14

8. HUVr - BELIEF
http://www.funnyordie.com/videos/eb823e7388/funny-or-die-is-sorry-for-lying-about-hoverboards
Wednesday, 30 April, 14

9. http://www.meetup.com/Singapore-Transmedia-Meetup/
HUVr Tech
Wednesday, 30 April, 14

10. Virgin America
http://www.youtube.com/watch?v=DtyfiPIHsIg
Wednesday, 30 April, 14

11. Air Middle Earth
http://www.youtube.com/watch?v=cBlRbrB_Gnc
Wednesday, 30 April, 14

12. Air New Zealand
http://www.youtube.com/watch?v=SQDip9V49U0
Wednesday, 30 April, 14

13. http://www.meetup.com/Singapore-Transmedia-Meetup/
Recipe
The Laurels 2014
Best Transmedia Campaign Award
Title of Campaign: Dementia Awareness
Advertiser: Health Promotion Board
Creative Agency: DDB
Media Agency: OMD
http://www.ddb.com.sg/?p=2795
Wednesday, 30 April, 14

14. Resources
• Business models for webseries - “Are Web Series TV Online?” by Carrie
Cutforth-Young
http://www.iwcc-ciwc.org/are-web-series-tv-online/
• London School of Marketing whitepaper: “The Role of Branded Content in
an Evolving Transmedia World”
http://info.londonschoolofmarketing.com/Portals/211508/docs/
whitepaper_Trasmedia_in%20format.pdf
• The complete guide to Transmedia Storytelling by Gianluca Fiorelli
http://www.stateofdigital.com/complete-guide-transmedia-storytelling/
• Branding TV:Transmedia to the Rescue
http://ojs.meccsa.org.uk/index.php/netknow/issue/view/33/showToc
http://www.meetup.com/Singapore-Transmedia-Meetup/
Wednesday, 30 April, 14

15. Asia Transmedia Newsletter:
http://www.meetup.com/Singapore-Transmedia-Meetup/
sign-up: http://eepurl.com/NTNyj
Wednesday, 30 April, 14

16. Stay in touch with the community:
• SG Meetup:
http://www.meetup.com/Singapore-Transmedia-Meetup/
• G+ community:
http://j.mp/1cwcfr5
• Facebook community:
http://facebook.com/transmediaasia
• Host: Marco Sparmberg: @MarcoSparmberg
http://www.meetup.com/Singapore-Transmedia-Meetup/
Wednesday, 30 April, 14