Outernet: Rome July 2012

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Marco Vicario

My speech at Outernet event. LBS, check-in media, gamification

Tecnología Noticias y política

Outernet

Marco Vicario
Product Developer, Technology evangelist,
shy Innovator,Thinker, Human ,
Capgemini consultant

Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.

The traditional mental model of
marketing

Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.

The new mental model of marketing

Winning the Zero Moment of Truth – Copyright © 2011 by Google Inc. All rights reserved.

Gartner's 2011 Hype Cycle Special Report http://bit.ly/qCCOvA

your home page earn badges

What your friends are watching

Miso has more than
300.000 users
Source: http://rww.to/HVSX5Z

your actions check-in

search what you’re doing

GetGlue has
2.000.000 users
…and counting
Source: http://tcrn.ch/xPx24F

100m cumulative check-ins, +800% 2011
350m data-point (likes, reviews, check-ins)
130m people
daily reach through Facebook/Twitter

48.000 mobile owners
surveyed across
58 countries

Source: TNS http://bit.ly/IidUbr

Are you interested in LBS?

No
32%

Yes
68%

Source: TNS http://bit.ly/IidUbr

Reason for using LBS
46%

26%
22%
19%

13%

Navigation Finding Finding friends Checking public For a deal or
restaurants nearby transport special offer

Source: TNS http://bit.ly/IidUbr

By 2015, 50 percent
of companies will
embrace
gamification
Source: http://bit.ly/dMwY8P

Recipe

Listen Be a part of it

Engage Measure

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Outernet: Rome July 2012

1. Outernet Marco Vicario Product Developer, Technology evangelist, shy Innovator,Thinker, Human , Capgemini consultant

5. Gartner's 2011 Hype Cycle Special Report http://bit.ly/qCCOvA

6. Check-in media

7. your home page earn badges What your friends are watching

8. Miso has more than 300.000 users Source: http://rww.to/HVSX5Z

9. your actions check-in search what you’re doing

10. GetGlue has 2.000.000 users …and counting Source: http://tcrn.ch/xPx24F

11. 100m cumulative check-ins, +800% 2011 350m data-point (likes, reviews, check-ins) 130m people daily reach through Facebook/Twitter

12. Location Based System

13. 48.000 mobile owners surveyed across 58 countries Source: TNS http://bit.ly/IidUbr

14. Are you interested in LBS? No 32% Yes 68% Source: TNS http://bit.ly/IidUbr

15. Reason for using LBS 46% 26% 22% 19% 13% Navigation Finding Finding friends Checking public For a deal or restaurants nearby transport special offer Source: TNS http://bit.ly/IidUbr

16.

17.

18. Shopping

19.

20.

21.

22.

23. Gamification

24. By 2015, 50 percent of companies will embrace gamification Source: http://bit.ly/dMwY8P

25.

26.

27.

28.

29. Internet of Things

30.

31.

32. So What?

33. Recipe Listen Be a part of it Engage Measure

34. Grazie

Outernet: Rome July 2012

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