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1. SEMIOTICS RESEARCH

2. DEFINITION
The study of signs and symbols and their use or
interpretation. It is usually broken down into 3
branches:
 Semantics: relation between signs and the things
to which they refer; their denotata, or meaning
 Syntactics: relations among signs in formal
structures
 Pragmatics: relation between signs and sign-using
agents

3. PEIRCE’S THEORY OF SEMIOTICS
 Defined semiosis as an irreducibly triadic process
wherein something, as an object, logically determines
or influences something as a sign to determine or
influence something as an interpretation
or interpretant, itself a sign, leading to further
interpretation.
 Semiosis is logically structured to perpetuate itself.
The object may be quality, fact, rule, or even fictional,
and may be (1) immediate to the sign, the object as
represented in the sign, or (2) dynamic, the object as
it really is, on which the immediate object is founded.
 The interpretant may be (1) immediate to the sign, all
that the sign immediately expresses, such as a word's
usual meaning; or (2) dynamic, such as a state of
agitation; or (3) final ornormal, the ultimate
ramifications of the sign about its object, to which
inquiry taken far enough would be destined and with
which any interpretant, at most, may coincide.

4. HOW I WILL INCLUDE SEMIOTICS IN MY
WORK
 After researching semiotics I feel as though it would
be a good idea to base some of my final decisions
with the help of semiotics. As different colours
conotates different things I will include colours
which I feel conotates what I want my magazine to
stand for and what I want my readers to feel when
they see it and read it.
 Such as Red conotates excitement and adrenaline.
This is a feeling I want my readers to experience
when reading my magazine I want them to be
excited to read it so I may decide to include red on
my magazine.