These days, everyone is calling themselves a marketing consultant, brand consultant, or some permutation of above. But the truth remains: there will always be value in someone who can make a complex brand story simple, surprising, and captivating. That's what I do.
4. That, not to put too fine a line on it,
is what I do.
5. I’m Marc Stoiber, brand strategist.
I know
how to wrap your product
in a message
that will make people
want it.
6. I take what is essentially an accurate but
overcomplex brand story and by distilling
down to the essence, I capture the power
of the brand as I amplify and simplify.
9. As creative director at Grey Worldwide Advertising,
my team’s work saved Mr. Clean from bankruptcy
and made the brand Procter & Gamble’s
Worldwide Turnaround of the Year.
10. Also at Grey,
my team helped create the brand
for the newly merged Aim / Trimark.
Making it
Canada’s #1 selling mutual fund…
in less than 1 year.
11. As founder of Change Advertising,
I helped take Fortis renewable natural gas
from 0 to fully subscribed in 6 months…
after sales had idled at under 10%
for 18 months.
12. As an independent,
I helped launch the brands of successful
health and sustainability startups like
Pure Pharmacy and Pomme Natural Markets
13. I also helped brand tech startups
like Agreement Express and Praditus,
in addition to launching
Dtermin and Your Ultimate Speech.