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How to make a
SWITCH
Change management
made simple
…, really…
read the book!
Change in behavior
For things to change, somebody somewhere has to
start acting differently.
Elephant and
Rider
Direct the rider
FOLLOW THE BRIGHT
SPOTS
SCRIPT THE CRITICAL
MOVES
POINT TO THE
DESTINATION
Motivate the Elephant
FIND THE FEELIN
SHRINK THE
CHANGE
GRO
W
YOUR
PEOP
LE
SHAPE THE PATH
TWEAK THE ENVIRONMENT
BUILD HABITS
RALLY THE HERD
Make a switch
• Direct the rider
• Motivate the elephant
• Shape the path
Thank you
Marcus Hammarberg
@marcusoftnet
marcusoftnet@gmail.com
http://www.yourpowercentre.com.au/wp-
content/uploads/2013/10/switch.jpg
http://www.7diphone.com/2013/05/elephant-rider-
animal-iphone-wallpapers-iphone-5s4s3g-
wallpapers.html
http://www.mastersinit.org/geeks-vs-nerds/geek.jpg
http://strangeline.net/wp-
content/uploads/2013/06/Starry-Night-by-Lee-
Eunyeol-4.jpg
http://www.gtfof.skelleftea.org/img/Dansteknik/Foo
tPositions.png
http://www.armchairgeneral.com/wordpress/wp-
content/image/2012/special%20items/Carlo%20Jun
%2012/patton-01.jpg
http://www.andforpoorer.com/wp-
content/uploads/2011/06/ohwhatafeeling.png
http://1.bp.blogspot.com/-
OOm0gDz16cE/UC7XuXCJjVI/AAAAAAAAHFI/znSjk0t0sbo/s32
0/russian-dolls.jpg
http://images.sodahead.com/polls/003373679/1359688137_
growing_up_too_fast_xlarge.jpeg
http://www.desktopocean.com/file/374/1600x1200/crop/jun
gle-path.jpg
http://www.slu.se/Global/externwebben/ltj-fak-
bild/Thomas%20bilder/2009-06-11_hackar.jpg
http://www.hindishows.com/images/good-habits-and-
manners.jpg
http://www.nwf.org/~/media/Content/National%20Wildlife%
20Magazine%20Layouts/2005/wildebeest4.ashx?w=540&h=3
52&as=1

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Make a Switch - the Switch framework in Action

Notas del editor

  1. Each has an emotional Elephant side and a rational Rider side.And you’ve also got to clear the wayfor them to succeed.
  2. Investigate what’s working and clone it. [Jerry Sternin in Vietnam, solutions-focused therapy]
  3. Don’t think big picture, think in terms of specific behaviors. [Rotate positions in Bungsu, 1% milk, four rules at the Brazilian railroad]
  4. Change is easier when you know where you’re going and why it’s worth it. [“You’ll be third graders soon,” “No dry holes” at BP]
  5. http://www.sethchernoff.com/wp-content/uploads/2010/01/true_happiness_elephant1.jpg
  6. Knowing something isn’t enough to cause change. Make people feel something. [Piling gloves on the table, the chemotherapy video game, Robyn Waters’s demos at Target]
  7. Break down the change until it no longer spooks the Elephant. [The 5-Minute Room Rescue, procurement reform]
  8. Cultivate a sense of identity and instill the growth mindset. [Brasilata’s “inventors,” junior-high math kids’ turnaround]
  9. When the situation changes, the behavior changes. So change the situation. [Throwing out the phone system at Rackspace, 1-Click ordering, simplifying the online time sheet]
  10. When behavior is habitual, it’s “free”—it doesn’t tax the Rider. Look for ways to encourage habits. [Setting “action triggers,” eating two bowls of soup while dieting, using checklists]
  11. Behavior is contagious. Help it spread. [“Fataki” in Tanzania, “free spaces” in hospitals, seeding the tip jar]
  12. Please contact me if you need help with setting this up. I’ll send you all an email ^^ with the presentation and the links to the movies.