. @MarDixon #MuseumWeek presentation for the webinar
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#MuseumWeek presentation used for @TwitterUK Webinar on March 10 2015. London, UK
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. @MarDixon #MuseumWeek presentation for the webinar
- 1. Webinar with Mar Dixon March 10 2015 @MarDixon / @TwitterUK
- 2. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 3. What is #MuseumWeek Using Twitter Having fun with the Hashtags #QuestionsMW @MarDixon #MuseumWeek Webinar with @TwitterUK
- 4. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 5. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 6. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 7. Start your tweet with #MuseumWeek hashtag @MarDixon #MuseumWeek Webinar with @TwitterUK
- 8. Add a Visual Top Tip: Can add up to 4 photos in one tweet. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 9. Top Tip: Tag people in the photo! @MarDixon #MuseumWeek Webinar with @TwitterUK
- 10. @MarDixon #MuseumWeek Webinar with @TwitterUK Can tag up to 10 people
- 11. @MarDixon #MuseumWeek Webinar with @TwitterUK Composing your Tweet Top Tip: No marketing!
- 12. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 13. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 14. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 15. @MarDixon #MuseumWeek Webinar with @TwitterUK #MuseumWeek is open to everyone: Museums, galleries, National Trust, Theatres, and more. Don't let the 'Museum' world fool you. If you're a cultural venue - SIGN UP!
- 16. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 17. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 18. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 19. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 20. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 21. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 22. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 23. @MarDixon #MuseumWeek Webinar with @TwitterUK Monday #MuseumWeek #secretsMW
- 24. @MarDixon #MuseumWeek Webinar with @TwitterUK ‘Go behind the scenes and discover surprising and exclusive contents about the hidden face and stories of our institution.’
- 25. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 26. @MarDixon #MuseumWeek Webinar with @TwitterUK Tuesday #MuseumWeek #souvenirsMW
- 27. @MarDixon #MuseumWeek Webinar with @TwitterUK 'Museums and visitors share your souvenirs! From past visits to current, share your treasures from those lovely museums shops.'
- 28. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 29. @MarDixon #MuseumWeek Webinar with @TwitterUK Wednesday- #MuseumWeek #architectureMW
- 30. @MarDixon #MuseumWeek Webinar with @TwitterUK ‘Discover our institution through the history, the beauty and the originality of its construction and building!’
- 31. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 32. @MarDixon #MuseumWeek Webinar with @TwitterUK Thursday #MuseumWeek #InspirationMW
- 33. @MarDixon #MuseumWeek Webinar with @TwitterUK Grab, record and create culture around you with your camera! Art, science, history, performance… it’s everywhere!”
- 34. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 35. @MarDixon #MuseumWeek Webinar with @TwitterUK Friday #MuseumWeek #FamilyMW
- 36. @MarDixon #MuseumWeek Webinar with @TwitterUK ‘View the museum through young people’s eyes.’
- 37. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 38. @MarDixon #MuseumWeek Webinar with @TwitterUK Saturday #MuseumWeek #FavMW
- 39. @MarDixon #MuseumWeek Webinar with @TwitterUK ‘Share your favorite contents from the museum.’
- 40. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 41. @MarDixon #MuseumWeek Webinar with @TwitterUK Sunday #MuseumWeek #PoseMW
- 42. @MarDixon #MuseumWeek Webinar with @TwitterUK ‘Picture yourself in the museum, pose and interact with its contents and exhibits! Are you a museum piece? A work of art?.’
- 44. @MarDixon #MuseumWeek Webinar with @TwitterUK Tips during #MuseumWeek: • Tweet @CultureThemes / @MarDixon and I’ll RT • Feel free to ask me questions either via Tweet / DM or email mar@mardixon.com • Engage Engage Engage – look at the Who to Ask list and reach out to new museums and start conversations. • Lead by example.
- 45. @MarDixon #MuseumWeek Webinar with @TwitterUK Most Importantly:
- 47. @MarDixon #MuseumWeek Webinar with @TwitterUK
- 49. Thanks for listening! ‘See’ you on March 23-29 2015
Notas del editor
- MuseumWeek version 1 ran last year with Twitter France, Italy, Spain and UK supporting the initiative. This year, it has been open internationally for all cultural venues to sign up. But before I get into the details of MuseumWeek, lets go over a bit of the Twitter platform.
- Using Twitter
- Using Twitter – first and most important is to know your character limit. You may use 140 or less characters – this includes full stops and spaces. But you can be clever about how you use these characters!
- During ‘hashtag’ events such as the monthly CUltureThemes campaigns, I always start my tweet with the hashtag so non-Museum people know straight away it’s a campaign. This encourages followers or those seeing RTs to click on the hashtag but also shows respect to those who aren’t interested to know straight away they can ignore it.
- So important for your ‘first’ tweet to add a visual. This could be a photo or Vine / other video. This will help engage your followers and help when they RT your tweet. DOESN’T TAKE FROM CHARACTER COUNT
- Tagging people in your photo doesn’t take away from your 140 character limit. Allows you to ping people and encourage them to RT Not available on Tweetdeck, but mobile and web version.
- Tagging people in your photo doesn’t take away from your 140 character limit. Allows you to ping people and encourage them to RT Not available on Tweetdeck, but mobile and web version.
- Use all campaigns to show off your collections – NOT to sell or market. Read the tweet back – would you want to engage if you were the reader? Does it ask a question or pose a reason for people to respond?
- Questions off QuestionsMW if any….
- And now for the fun part MuseumWeek hashtags explained What is Museumweek? MuseumWeek helps you build relationships with new global audiences and drives engagement.
- WHEN March 23-29 Museumweek2015.org web site.
- March 23-29 Museumweek2015.org web site. Google Form to sign up
- Suggestions to get your museums campaign starting today (after webinar!) Talk to all staff Create blog Website Share across social media. USE HASHTAG
- First step- sign up! It’s a Google form so if you have trouble or aren’t allowed to use due to work restriction, let me know and I’ll help. Th
- Review the hashtags (I’ll go through them one by one in a bit). See where your collection fits in.
- Remember – don’t get overwhelmed Look at the hashtags and see what works with your collection Can you look outside the box? Create vines/videos/gif? Create a blog on your website. Nothing fancy! Involved your whole staff – from Direcctors to Front of House to volunteers Get your followers involved – ask them for content!
- Share across your channels – twitter, newsletters, blog, website. Ask your followers what tags they’re looking forward to the most Remember to keep involving your staff – they’re your advocates too! Tell them your schedule –
- Top tip – don’t feel overwhelmed with 7 hashtags and 7 days Schedule the time your will run the hashtags Share on your blog/website/tweet
- Monday – Bring the energy!
- Monday – Bring the energy! Share behind the scenese
- Monday – Bring the energy! Share behind the scenes Visually interesting Audio files
- Doesn’t have to be content on the day – can be from past exhibitions. EYES AND EARS For #MuseumWeek – encourage your followers to get involved by asking what they would like to see or what secrets they have found in your cultural venue. Look past the obvious stories and share the fun, quirky and odd stories!
- Monday – Bring the energy! Share behind the scenese
- Tuesday– museum and visitor led Badges, pencils and stickers are always good but what else is collected by visitors?
- Tuesday– museum and visitor led – GET MUSEUM SHOP STAFF INVOLVED Ask your visitors if they collect things from museums Have you started a collection from visiting museums? Museums: encourage discussion on shop products both old and new.
- If you can’t use both hashtags due to the length – please use #MuseumWeek
- Wednesday Now is the time to showoff your building but also architecture within your collection! Floor plans Architecture drawings
- #architectureMW Really use cross- museum conversations here. Is there a museum in another town/ country that you love the architecture? TELL THEM Have architecture in paintings, sculputre, art? SHARE THEM Encourage your followers to share their favorites with you – don’t worry if it’s not from your collection. Use this opporunity to talk to your community.
- If you can’t use both hashtags due to the length – please use #MuseumWeek
- Be Creative! This really is a broad hashtag – let your community creative art with your collection whether it’s online or in the building
- Set challeneges for your community Create events around creating art
- If you can’t use both hashtags due to the length – please use #MuseumWeek
- This is another broad hashtag: This is about your crew / staff that create activities for young people, families, young people (teens), diverse families Ask you education staff to take over twitter for the day / time scheduled Encourage your families to tweet why they love your museum. Encourage honest feedback about your family event.
- Don’t forget Youth programs (teensinmuseums) Home Education Grandparents Foster families
- If you can’t use both hashtags due to the length – please use #MuseumWeek
- Encourage your followers to share their favorites Online content Museum content Pictures from their visit
- Encourage your community to share stories behind their favorites. This is Sir Tim Berners Lee computer used to create WWW. Location Science Museum London Favorite – artist, sculpture, exhibition, building, collection Again encourage cross-museum sharing!
- LAST DAY! Really audience led but all staff could and should get involved
- Encourage your followers to post with art! They can recreate what they see, or interact with the art/collection. NOT MuseumSelfie day
- Credit MuseumHack These poses can be via your online collection Pose – create scene Posing as works of culture; recreating works. Could be in front of or from online picture/postcard. Try to mimic Van Gogh or recreate a scene from an art work. This is not a simple selfie day – you should use the picture to re-create a scene. Encourage your friends and family to get involved.
- LAST DAY! Really audience led but all staff could and should get involved
- LAST DAY! Really audience led but all staff could and should get involved
- LAST DAY! Really audience led but all staff could and should get involved
- Questions off QuestionsMW if any….