http://www.startupsuccess.co.uk Technology enthusiasts are predicting that the digital age will eventually bring an end to traditional business cards, and they may be right, but for the time being they are very much a part of how we do business. They might only be a simple piece of card but they are often the first impression a new contact will get of your company, and they are invaluable for exchanging details quickly and easily during those chance meetings with potential customers, suppliers, or partners. Business cards are still an essential piece of business stationery, particularly when you’re launching a new business.

1. Do You Still Need Business Cards?
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2. Technology enthusiasts are
predicting that the digital age will
eventually bring an end to
traditional business cards, and they
may be right, but for the time being
they are very much a part of how
we do business.

3. First Impressions Count

4. They might only be a simple piece of card
but they are often the first impression a
new contact will get of your company, and
they are invaluable for exchanging details
quickly and easily during those chance
meetings with potential customers,
suppliers, or partners.
Business cards are still an essential piece
of business stationery, particularly when
you’re launching a new business.

5. Alternatives to Business Cards

6. There are various digital alternatives to business
cards popping up, such as apps on mobile devices
that do clever things like linking to social media
profiles, but at the moment physical business cards
still have a number of advantages.
Cards are a tangible reminder of your meeting or
encounter and their physical presence will prompt
your new contact to get in touch.
A business card validates your business and your
role within the company. A new contact is more
likely to take you seriously if you give have a
business card to give them.

7. Design Your Business Card

8. The design should include your business logo and use
the colour palette that you have chosen for your
business.
Even the font should be chosen to match the font on
your letterhead and website to create a seamless
experience for your contacts across all forms of
communication with your business.
The quality of your business cards is also important.
Pay a little extra for good quality printing and thicker
card stock as this will create a better impression.

9. Business Card Content

10. Keep the information on your card to a minimum
so the card doesn’t become too cluttered. The
following are essential:
• Business name
• Logo
• Your name
• Your job title
• Your e-mail address
• Your phone number
• Website

12. Some business choose to use the back of their
business cards for additional information.
This has a couple of downsides, firstly because
business card holders are designed with the
assumption that the back of business cards will be
blank, and secondly because the blank backs of
business cards are a great place to scribble
additional notes.

14. A bold coloured back is a stylish way to make
your business card a little different.
If you do want to print something on the back,
make sure it isn’t information that is essential
for someone to contact you.
You could add your web address, your
company slogan, or even a QR code that links
to a welcome page on your website.

16. For the foreseeable future business cards are still
a vital way of getting your details in front of new
contacts and validating your business.
They help to build you brand and to remind new
contacts of their conversation with you.
When you’re designing your business logo,
setting up your website, and finalising your
stationery, make sure you don’t overlook the
humble business card.

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