SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
10 Factors Changing Our Media and Our Lives
1. 10 Factors Changing Our Media and Our Lives Gigi Johnson Faculty Director, EMEP 2008 UCLA Anderson MBA ’88 President, Maremel Ventures, Inc. Lecturer, UCLA Anderson October 2008
3. Power in New Hands/Voices Founded 1994 Mkt Cap: $18 bn (was $37 bn) Founded 1998 Mkt Cap: $117 bn (was $142 bn) Launched PC 2003 Founded 2003 Sold for $580MM Founded 2005 Sold for $1.65 bn Founded 2/04 Microsoft paid $240MM for 1.6% 10/07
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6. Maximize Economic Rent by Slicing Time and Space Rights Location Time Shifting Multiple Use Multiple Media Example Venue None 1 No Theater, sporting event, concerts Venue Yes 1 No Theatrical movies Home None 1 No (Historically) Television Home None 1 No Radio Home Yes Some No Rental Home Video/DVD Home Yes 1 No Digital download services with time limits (Movielink, etc.) Home Yes Yes No DVD; books, newspapers; DVRs (digital video recorders, like Tivo) Any Yes Yes Yes Downloaded Digital Music and Video
82. Past Successful Format Adoptions Sources: Rogers (1995), Steinberg (1980) The DVD is the fastest adopted consumer technology in the history of mankind. Faster than TV’s, cell phones, VCR’s, and even the internet! Technology Introduction Take off (20%) Saturation (80%) B&W TV 1928 1950 1959 Color TV 1951 1964 1981 HDTV 1993 2008??? ??? AM Radio 1912 1920 1943 FM Radio 1934 1940 1979 VCR 1964 1980 2000 DVD 1997 1998 2006