A lot of factors contribute to the success of a company: innovative idea, amazing product/market fit, great customer experience to name a few. Likewise, a number of factors can cause a company to fail. However, in all cases of failure, there is one common factor. It all boils down to failure to acquire customers at manageable costs. A profitable customer acquisition model assumes that the cost of acquiring customers is significantly lower than the lifetime value of the customers. We distill the problem to 3 main customer acquisition myths and show you simple ways you can accelerate customer growth

1. Why Great Companies Fail
to Acquire Customers: 3
MYTH that are holding
YOU
back

2. Why great businesses fail?
http://www.forentrepreneurs.com/startup-killer/

3. SO…
YOU HAVE AN AMAZING
PRODUCT (OR SERVICE)
…BUT YOUR CUSTOMERS
ARE NOT RUSHING TO YOU!
WHAT IS GOING ON?

4. LETS START WITH THREE
CRITICAL QUESTIONS

5. Question #1: Is Your Value
Prop Clear?

6. “Unique Value Proposition: A single, clear
compelling message that states why you are
different and worth buying.”
- Steve Blank
The Four Steps to the Epiphany

7. Question #2: Are you tapping
into the “Free” Channels
effectively?

8. By Socialnomics

9. Question # 3: Are you
leaving leads on the table?

11. 3 MYTHS THAT ARE
HOLDING YOU BACK

12. Myth # 1:
Channel Strategy is too
complex

13. Tip # 1: IDENTIFY AND MAXIMIZE
FREE CHANNELS
As a minimum use Twitter, LinkedIn and Video:
• B2B Companies report up at 53% of their
sales on Twitter
• Adding Video to the website increases
conversion by 46%
• Create YouTube Video in 5 minutes
• Pay $5-30 on Fiverr

15. Example: Create Simple Videos with Fiverr

16. Tip # 2: GO AFTER “LOW
HANGING FRUIT”
• Email and Google remarketing campaigns (Google
Remarketing, AdRoll)
Recent Case Study:
- $350 on Google Search/AdWords = 2 purchases
- $46 on Google Remarketing = 17 purchases

17. Tip # 3: SEND EMAIL BASED ON
WHAT CUSTOMERS DO
https://www.getvero.com/welcome

18. Myth # 2:
Only Big Companies Can
Afford Content Strategy

19. http://leanstack.com/LeanCanvas.pdf
Tip # 1: BRAINSTORM 3-5 CUSTOMER
PROBLEMS. ADDRESSES THEM
CONSISTENTLY

20. Tip # 2: IF YOU HAVE A BLOG,
HAVE A STRATEGY
• Have a purpose – focus on main customer problems
• Do keyword research, use keywords in your blogs
• Create unique, visually compelling, engaging content

21. Tip # 3: CREATE COMPELLING
OFFERS
• Develop “Lead Magnets” or “Honey Pots”
• Create dedicated Landing Pages
• Unbounce is a great service for landing
page templates

22. Lead Magnet Example
http://www.tredigital.com/twitterab
c

23. Tip # 4: USE TESTIMONIALS
AND CASE STUDIES
• Social Proof is more important than the price
• 25% will buy after listening to a video testimony
• Product Review increases likelihood of buying by
63%

24. Tip # 5: BE STRATEGIC ABOUT “WHAT”
AND “WHERE”
Prominence of a certain element on a page has
a direct impact on whether it is deemed
credible
http://credibility.stanford.edu/pdf/PITheory.
pdf

25. Myth # 3
User Engagement is
Declining

26. Tip # 1 TAKE THE FIRST STEP IN
ENGAGING YOUR AUDIENCE
• Connect with Media, bloggers, thought leaders,
partners, customers;
• Foster relationship (pay it forward) via The “Drip
Campaign”
• Convert Leads into Customers with occasional “Call to
Action” Use 5 x 5 x 15 Twitter rule daily:
• 15 minutes to read and/or connect with 5 new
people and send 5 original comments/retweets

27. Tip # 2: BALANCE PROMOTION
WITH ADDING VALUE
From Rallyverse.com

28. Tip # 3: IF YOU SHARE YOUR
MESSAGE MAKE IT SOCIAL
VS.

29. 3 Strategies = Single Focus
Customer
Growth
Channel
Strategy
Content
Strategy
Engagement
Strategy

30. QUESTIONS???
COMMENTS???
Let us know at
www.tredigital.com