2. The challenge for the networked information economy
Loyalty ↔ Financial model
Engagement Packaging Influence
Individual
Asking the crowd
Local
Constructing non-linear
participation models Filtering Corporate
Multi-site conversation Sorting National
Presenting
Global
NGO
Formats Languages
Mariam Cook - March 2010
3. News media as part of the conversation
Fact-gathering Writing
Engagement Packaging
Filtering
Sorting
Asking the crowd
Presenting
Constructing non-linear
participation models
Multi-site conversation Formats Languages
Mariam Cook - March 2010
4. Incorporating community throughout story evolution
• Valuing, monitoring and incorporating community
content, conversations, suggestions and opinion
at every stage of a story’s evolution
• Leveraging and developing topic-specific
communities:
• Asking and listening
• Sharing
• Creatively packaging contributions
• Pursuing community suggestions and crediting the results
Mariam Cook - March 2010
5. The evolution of a news story*
Inception
Draft / describe
Package
Analysis / consolidation
Legacy = topic network
Mariam Cook - March 2010
*Top level adapted from Charlie Beckett’s (2008) networked journalism model (I recommend buying his book Supermedia )
6. The evolution of a news story*
Inception Draft / describe Package Analysis / consolidation Legacy = topic network
Input Output
Wires Story concept
Contacts
Press release
On-site community conversation
Social networks / UGC / blogs
Internal news conference
Other news media
Internal research team
Mariam Cook - March 2010
7. The evolution of a news story*
Inception Draft / describe Package Analysis / consolidation Legacy = topic network
Input Output
Story concept Breaking news story
Correspondents fact-checking
Editors
Social networks / UGC / blogs
Internal conversations
Mariam Cook - March 2010
8. The evolution of a news story*
Inception Draft / describe Package Analysis / consolidation Legacy = topic network
Input Output
Story concept Updated article / new articles
Correspondents fact-checking Interactive
Editors Multimedia aggregation
Breaking news story reaction – Internal topic dashboard
conversation on-site
Updated blogroll
Social networks / UGC blogs
Keywords / Twitter hashtags for
monitoring
Tech team
Internal conversations
Mariam Cook - March 2010
9. The evolution of a news story*
Inception Draft / describe Package Analysis / consolidation Legacy = topic network
Input Output
News stories Commentary / new news
Correspondents fact-checking
Comment incorporating UGC
Editors
Interactive incorporating UGC
On-site community conversation
Updated internal dashboard
Social networks / UGC Updated blogroll
Tech team
Internal conversations
Mariam Cook - March 2010
10. The evolution of a news story*
Inception Draft / describe Package Analysis / consolidation Legacy = topic network
Input Output
Traffic analysis Community relationships
Community conversation analysis Updated internal dashboard
Analysis / consolidation reaction Private twitter lists
Updated blogroll
New contacts
Mariam Cook - March 2010
