This presentation was given by the professional and student consultants of the Collaborative Campus Project, which is working on creating a design proposal for Cleveland's Campus District. The proposal is based on community engagement and the collaboration between professional designers and local students.
7. Research:
Demographic Information
Community Interviews
Business Interviews
Case Studies
Institutions Master Plans
GIS Maps
Attribute Maps
Google Maps
9. or tioerv
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18. wediscussions
considere
we deliberated
argued
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we
we hypothesized
we planned
pitched ideas
we confered
19. wediscussions
considere
we deliberated
argued
group
we
we analyse
we hypothesized
we planned
pitched ideas
we confered
20. wediscussions
considere
we deliberated
argued
group
we
we analyse
we hypothesized
explored
we planned
pitched ideas
we confered
21. wediscussions
considere
we deliberated
argued
group
we
we analyse
we hypothesized
explored
we planned
hashed it
pitched ideas
we confered
22. talked the talk
wediscussions
considere
we deliberated
group
argued
talked the talk
we
we analyse
talked the talk
we hypothesized
explored
talked the talk
we planned
hashed it
talked theideas
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we the talk
27. Planned
Our Plan
Connections
All of Our Walks
Trade Walk
Garden Walk
Culture Walk
Our Walks and
Theirs
East West
Connections in
the Area
Development
Zones
Activity
Entire Plan
The Spaces
28. Planned
Connections Planned Connections
All of Our Walks
The existing connections proposed by the
CSU and the Tri-C Master Plans
Trade Walk
Garden Walk
CSU Connectors
Culture Walk
Our Walks and
Theirs
East West
Connections in
the Area
Development
Zones
Activity
Entire Plan
Tri-C Connector
The Spaces
29. Planned
Connections Trade Walk
All of Our Walks
Our Proposed Walk along a re-energized
local business zone
Trade Walk
Garden Walk
Culture Walk
Our Walks and
Theirs
East West
Connections in
the Area
Development
Zones
Activity
Trade Walk
Entire Plan
The Spaces
30. Planned
Connections Garden Walk
All of Our Walks
Our Proposed Walk along a Green Corridor,
including urban farms, sustainable
businesses and healthy food venues.
Trade Walk
Garden Walk
Culture Walk
Our Walks and
Theirs
Garden Walk
East West
Connections in
the Area
Development
Zones
Activity
Entire Plan
The Spaces
31. Planned
Connections Culture Walk
All of Our Walks
Our Proposed Walk along an arts corridore
Trade Walk Culture Walk
Garden Walk
Culture Walk
Our Walks and
Theirs
East West
Connections in
the Area
Development
Zones
Activity
Entire Plan
The Spaces
32. Planned
Connections All of Our Proposed Walks
All of Our Walks
Our 3 Walks: Trade, Garden and Culture
Trade Walk Culture Walk
Garden Walk
Culture Walk
Our Walks and
Theirs
Garden Walk
East West
Connections in
the Area
Development
Zones
Activity
Trade Walk
Entire Plan
The Spaces
33. Planned
Connections All of Our Proposed Walks
with the
All of Our Walks CSU and Tri-C Connectors
Trade Walk Culture Walk
Garden Walk
CSU Connectors
Culture Walk
Our Walks and
Theirs
Garden Walk
East West
Connections in
the Area
Development
Zones
Activity
Trade Walk
Entire Plan
Tri-C Connector
The Spaces
34. Planned
Connections East-West Connectors
All of Our Walks
Zones of activity across all the walks.
Trade Walk
Garden Walk
Culture Walk
Our Walks and
Theirs
East-West
East West
Connections in
the Area
Connections
Development
Zones
Activity
Entire Plan
The Spaces
35. Planned
Connections East-West Connectors and
Our Walks
All of Our Walks
Zones of activity across all the walks
interacting with our walks and planned
connectors
Trade Walk
Garden Walk
Culture Walk
Our Walks and
Theirs
East West
Connections in
the Area
Development
Zones
Activity
Entire Plan
The Spaces
36. Planned
Connections Development Zones
All of Our Walks
Principle Proposed Structures that anchor
each Walk
Trade Walk
Garden Walk Arts and Crafts Center
Culture Walk
Farm Plaza
Our Walks and
Theirs
East West
Connections in
the Area
Development Repurposed
Zones Juvenile Justice Center
Activity
Entire Plan
The Spaces
37. Planned
Connections New Planned Activity
All of Our Walks
Experiences radiating outward from the
Development Zones
Trade Walk
Arts and Crafts Events
Garden Walk
Culture Walk
Our Walks and
Theirs Sustainable and
“Green” Events
East West
Connections in
the Area
Development Entreprenureal Events
Zones
Activity
Entire Plan
The Spaces
38. Planned
Connections Our Plan
All of Our Walks
How all of our Walks, Structures and
Experiences interact with each other, the
plans of major institutions, and the area.
Trade Walk
Garden Walk
Culture Walk
Our Walks and
Theirs
East West
Connections in
the Area
Development
Zones
Activity
Entire Plan
The Spaces
39. Planned
Connections Walk The Walk
All of Our Walks
Trade Walk
Garden Walk
Culture Walk
Our Walks and
Theirs
East West
Connections in
the Area
Development
Zones
Activity
Entire Plan
The Spaces
40. The Garden Walk:
:: economic development
:: community development
:: urban edge
:: defines boundaries
:: urban agriculture institutes
:: east side market indoor/outdoor
:: hydroponic bridge over freeway
:: connects north and south
:: bridges euclid
:: connects two hard scape
economic development zones
Photographed by
Mark Duluk
41. The Garden Walk:
Street Banners
Designed by
Alexandria Overton,
College Coordinator
Designer
42. The Garden Walk:
Kiosks
Designed by
Alexandria Overton,
College Design
Coordinator
Photographed by
College Design
Coordinator
43. The Garden Walk:
Streetview
Designed by
Alexandria Overton,
College Design
Coordinator
Photograph Courtesy
of Google Maps
44. The Garden Walk:
Node Sketch Collage
Designed by
Mark Duluk,
Lead Urban Designer
45. Play, Skate, Rest:
Mixed Use Space
: skateboarders
: seniors
: marion sterling
: families
: performance
46. Play, Skate, Rest:
Mixed Use Space
: skateboarders
: seniors
: marion sterling
: families
: performance
47. Play, Skate, Rest:
Mixed Use Space
: skateboarders
: seniors
: marion sterling
: families
: performance
48. Play, Skate, Rest:
Mixed Use Space
: skateboarders
: seniors
: marion sterling
: families
: performance
49. Play, Skate, Rest:
Mixed Use Space
: skateboarders
: seniors
: marion sterling
: families
: performance
50. Play, Skate, Rest:
Mixed Use Space
: skateboarders
: seniors
: marion sterling
: families
: performance
51. Play, Skate, Rest:
Mixed Use Space
: skateboarders
: seniors
: marion sterling
: families
: performance
52. The Trade Walk:
:: economic development
:: community development
:: urban edge
:: defines boundaries
:: urban agriculture institutes
:: east side market indoor/outdoor
:: hydroponic bridge over freeway
:: connects north and south
:: bridges euclid
:: connects two hard scape
economic development zones
Photographed by
Mark Duluk
53. The Trade Walk:
Street Banners
Designed by
Alexandria Overton,
College Coordinator
Designer
54. The Trade Walk:
Kiosks Bus Stops
Designed by
Alexandria Overton,
College Design
Coordinator
Photographed by
Norman Duenas
College Design
Coordinator
55. The Trade Walk:
Streetview
Designed by
Alexandria Overton,
College Design
Coordinator
56. The Trade Walk:
Node Sketch Collage
Designed by
Mark Duluk,
Lead Urban Designer
57. The Culture Walk:
:: economic development
:: community development
:: urban edge
:: defines boundaries
:: urban agriculture institutes
:: east side market indoor/outdoor
:: hydroponic bridge over freeway
:: connects north and south
:: bridges euclid
:: connects two hard scape
economic development zones
Photographed by
Mark Duluk
58. The Culture Walk:
Street Banners
Designed by
Alexandria Overton,
College Coordinator
Designer
59. The Culture Walk:
Kiosks
Designed by
Alexandria Overton,
College Design
Coordinator
Photographed by
Norman Duenas
College Design
Coordinator
60. The Culture Walk:
Streetview
Designed by
Alexandria Overton,
College Design
Coordinator
61. The Culture Walk:
Node Sketch Collage
Designed by
Mark Duluk,
Lead Urban Designer
64. Our SWAG Fashion:
Designed by
Student Designers
Destiny Curlee-Cooper,
Dasha Allen
& Chantel Carlisle
Laid out by
Norman Duenas
College Design
Coordinator
65. More SWAG:
Designed by
Norman Duenas
College Design
Coordinator
66. Applications:
Volume 1, Issue 1
7.13.2010
Table of Contents
A Change A Coming
Collaborative cam-
Word of Mouth
pus team players This story can fit 175-225
words.
A change a coming
The purpose of a newslet-
Door-to-Door Designers at work
not play
ter is to provide special-
ized information to a tar-
geted audience. Newslet-
Campaigning Brain storming at its
best
ters can be a great way to
market your product or
service, and also create
Sidewalk Painting
credibility and build your
organization’s identity
among peers, members,
Sidewalk Bleaching
employees, or vendors.
First, determine the audi- Collaborative Campus Team Players
ence of the newsletter.
Posters
This could be anyone who sider purchasing a mailing mended that you publish
might benefit from the your newsletter at least
list from a company.
information it contains, for quarterly so that it’s con-
If you explore the Publish-
Clothesline Art
example, employees or sidered a consistent
people interested in pur- er catalog, you will find
many publications that source of information.
chasing a product or re- Your customers or em-
questing your service. match the style of your
Website newsletter. ployees will look forward
You can compile a mail- to its arrival.
ing list from business Next, establish how much
time and money you can
Blog
reply cards, customer
information sheets, busi- spend on your newsletter.
ness cards collected at These factors will help
trade shows, or member- determine how frequently
Social Media ship lists. You might con- you publish the newsletter
and its length. It’s recom-
Mail Designers At Work Not Play
Radio This story can fit 75-125
words.
draw readers into the story.
Develop the headline be-
fore you write the story.
uct Can Save You Time!,
Membership Drive Exceeds
Goals, and New Office
Buswraps
Your headline is an im-
portant part of the newslet- This way, the headline will Opens Near You.
ter and should be consid- help you keep the story
ered carefully. focused.
In a few words, it should Examples of possible head-
accurately represent the lines include Product Wins
contents of the story and Industry Award, New Prod-
71. Experience Timeline: Collaborative Campus Experience Initiatives Story Board
Short Term: 3 months - 1 year Mid Term: 1 year - 3 years Long Term: 3 years - 20 years
sept oct nov dec jan feb mar april may june july aug
1st Annual Campus District Arts &
Culture Festival
Target date for August 2011
set for first annual Full tilt media blitz to announce event. T.V., 1st Annual
Campus District Arts Committee is Artists, Vendors, and Local radio, internet, posters, flyers, etc heralding The District of Design, in conjunction The Campus District Cultural Arts
Campus District Arts & Culture formed with representatives from all Festival locations are chosen. All Representatives are notified of Campus District A crafts cooperative is begun The District of Design begins an Center is the crowning jewel in
Festival this special event , and all associated initiatives The success and media attention The first of several art galleries with Cleveland Institute of Art holds
major stakeholders. Committee meets printed promotional collateral is acceptance into festival in the Campus District Community Arts Festival to provide artist studio spaces are created on “Merchant a symposium/workshop that is internship program that will focus on Groundbreaking for the new the local landscape, and becomes an
Several stakeholders from a and venues to exhibit and sell of the cooperative leads to more a variety of design and business skills
with city officials to secure necessary created. Applications for diverse cross section of the Boulevard” that feature ethnic and intended to foster an internship Campus District Cultural Arts integral vehicle for the unification
permits for street festival. their work. This cooperative is programs to foster a development for qualifying memberts of the Campus of all the stakeholders of the district
artists are sent out. Food venders program for Campus District Center
Neighborhood festivals and AFRICAN AMERICAN ART EXPO Campus District are awarded sponsored by Tri-C and of crafts skills inherent in the local arts and crafts. An Afro- District
August - 3 - 4 - 5 - 2011
are selected. Local organizations are prizes for artistic achievement Campus District Japanese Arts Alliance craftsman and designers
events provide an opportunity contacted for festival representation Cleveland State is created.
for communities to come ASIAN CULTURAL EXCHANGE
together in the spirit of
celebration. While these events
CSU-TRI-C STUDENT ARTISTS
promote positive community
relations and generate economic
impact to the local hosting ETHNIC FOOD COURTS
community, they also offer an
opportunity to learn about the ST. VINCENTS WELLNESS KIOSKS
diversity of people and cultures
1 Art Festivals
Street Fairs
“ The Campus Form a Campus
District Line Team and
Distances are from a certain point
or come up with some system by
Initial Lines can be temporarily painted or can be art
As construction takes place in the district, a variety of
permanent
CSU and Tri-C Sponsor the first “Campus District Art Line” Competition
Guest professional artists are invited to participate, lecture, and judge the
The line becomes an attraction for
residents and local workers. Many use
it for exercise during lunch and after
1st Annual Campus District
“ Walk the Line”
The lines success becomes well known
and replicated both locally
District Line ” formulate a plan to which users can measure the
projects for local organizations schools. All lines do
not have to be the same; they can have many different The Campus District “Painted Line”
line applications and more sophicated
concepts like the “memorial line”
competition. A variety of local business can support this effort to increase work. Workers and visitors follow the
Marathon sponsored by St Vincent’s
Charity Hospital
and nationally . A variety of health
organizations health organizations promote
begin “ the line ” distance that they travelled looks but they should follow the color scheme is completed traffic in the district line to parts of the district that they had the “line”as a unique combination of health,
established by the physical design team. never before visited. exercise, recreation, and art venue.
"The Line" is a simple, As city streetscaping of the area develops these lines
physical concept that will may be permanently installed
encourage both fitness and
Well being - more than just good district connection. By using
health, wellbeing describes a state the line, workers and
of wellness of body, mind and soul, residents will have measured
paths for their exercise
where all are in a state of health, routines and will find
the individual is happy and themselves exploring new
prospering. Wellbeing is not parts of the Campus District.
Furthermore, the line is
available by prescription; there is adaptable and fairly 100 yds
no one path and many different inexpensive. Local school art classes enlisted to
roads can be taken to arrive there... design the "garden walk" line.
Other lines will be designed by
professionals and Tri-C, CSU, and
2
CIA art students.
Health &
Wellness
The Campus District T Shirt
Program mentored by
Marcus Braithwaite
United States Department of Labor
National Mentoring Program
Youth Mentoring Connection
New Communities.org
Youth in Arts
Big Brother, Big Sister
Design Ignites Change
AIGA
Groundswell
Jacklin Edelberg
Nettlehorst School
This category of our investigation
involves empowerment, training, As a direct result of the mentorship programs established by
and elevating and enriching the The Campus District project is a perfect example of a mentoring Through various field trips the students were shown how to create the Campus District, several students learned skills that
lives of our stakeholders. Giving program. In the T Shirt design exercise, the team , led by and market hand made goods. They also visited a variety of retail We have exposed the Campus District team to enabled them to develop their own line of
and sharing by example. Marcus Braithwaite, was taken through all the design phases outlets and talked with artists and shopkeepers about the retail several local and national mentoring programs that clothing marketed towards urban youth.They begin an
necessary to design and produce a product experience can assist them to achieve their future goals online business on Etsy.com and it was well received in the
marketplace. They have established a positive
3 Mentorship template for success that will be shared with their peers.
Programs Relationships established with the public The success of the talent competition
school system and Cleveland Playhouse, 1st Annual Campus District catapults a few talented residents into the
Performing arts classes established for Talent Contest Local band appears on America’s Got
Karamu Theatre, and various performing local spotlight. Acting classes are Talent, sparking interest in local teens to A few residents of the Campus District The Campus District Theatre for the
youth of the Campus District arts institutions to create studios and lessons Campus Music Center opens on achieve national fame as performing artists
established learn to play an instrument Performing Arts opens in 2025
for the Campus District Merchant Walk District
Performing Arts, talent shows,
competitions can be short term
projects that lead to mid and long
range establishment of permanent
performing arts programs and
institutions, while showcasing
talent,and giving identity and pride
to all of our stakeholders
4 Performing
Arts
A Campus District Public Arts & Beautification Council
is formed in conjunction with Kidd’s Nursery and local institutions.
1st Annual Campus District Mural Walk
Dedication of the
Campus District Sculpture
Garden
Students and profesional artists are recruited to create murals Students and professionals are recruited to execute
on selected buildings. These events could be the mural program.
along the “Campus Line” route
Pride, ownership, a sense of
aesthetic beauty and appreciation.
Making the district a better place
for current residents, local
employees, visitors, and to attract
new residents and business to the
area. The combination of art and Throughout the project, we have visited a variety of neighborhoods that have a successful,
nature are a wondrous thing that thriving, and vibrant atmosphere. One thing they all had in common was attention to
public arts, gardens, and unique wayfinding signage. We feel that this is an integral
can help define a neighborhood element to the revival of the Campus District, and have created a scenario to elevate
and it’s residents. a sense of pride and recognition herte in the district
5 Public Arts &
Beautification
An “Entrepreneur” council is formed with
representatives of Tri-C, CSU, Trinity
Media blitz to recruit and evaluate
The first monthly meeting of the Campus
District Young Entrepreneurs Club is held
Campus District Young Entrepreneurs Club
attend their 1st
small business conference to learn about starting
Several Campus District Young Entrepreneurs present
their business proposals to local funding organizations
Campus District Painting and Redecorating, the
Young Entrepreneurs 1st Business is launched.
Campus District Young Entrepreneurs Club
attend a symposium on the subject of Internet
Campus District Young Entrepreneurs 1st Storefront
boutique opens. In the next year several more
shops and services
Entrepreneurs Club receives local and national
recognition for entrepreneurial excellence, and becomes
the national benchmark for young urban business
developers
Reunion of the Campus District Entrepreneurs Club. This photo
celebrates members who have created successful businesses
enterprises in the Campus District over the last 15 years
potential young entrepreneurs their own local business evolve in the district
Commons, St. Vincents, and local small from the Campus District and receive seed money to begin their venture Commerce
business
Entrepreneurial initiatives evolve
from ideas, to resources and
mentorship, and then to concrete
visions and strategies with
appropriate funding and training
secured. A robust economy
evolves utilizing the talent and 2022
drive of community stakeholders threadless.com etsy.com
6 Entrepreneur
Programs
Images Courtesy of Collaborative Campus District
and publicdomainpictures.nets
