Come l'India sta influenzando l'innovazione globale.

2. Honda General Motors Daimler Chrysler … . DuPont Glaxo Pfizer … Intel Texas Instruments Motorola Cisco IBM AMD … GE Samsung LG Hyundai Unilever Whirlpool Philips Electrolux Sony Siemens Kone … Microsoft Adobe Oracle Yahoo Google Symantec …

5. Fonte: Banca mondiale Fonte: Ncaer

7. Jugaad

10. Clayton Christensen - The Innovator’s Dilemma (ed. HBR 1997)

12. The expression “Bottom of the pyramid” was already used in 1932 by Franklin D. Roosevelt, in that period, president of the USA. However, since the appearance of the article “The fortune at the bottom of the pyramid” published by C.K. Prahalad and Stuart L. Hart, the expression became more widely known (2004).

13. Vijay Govindarajan “ How GE is disrupting itself” (HBR 2008)

16. Piramide della popolazione Piramide dei Bisogni (Maslow)

17. Osservatorio Internazionale Innovazione e Creatività Rural Marketing Association of India Mariano Peluso [email_address]