1. ASSIGNMENT 5:
NEWSPAPER ADVERTS

2. • In the daily express there is:
• Worldwide news
• The weather in England and also the forecast in
Europe
• There is Sudoku and challenges
• Two pages about celebrities called “day & night”
• Letters which readers send
• There's a section where you can “express yourself”
• All the channels and what time programmes are on
• Sports

3. HOW IS IT ORGANISED
The name is at the top
and advertising how
much the news paper
is
On the left in the
purple box there's
always a sort of
question and on the
right there is either an
advertisement or
something about
sport or news
The first words are always
in big writing to stand out
and they are always
places on the left hand
side of the newspaper
whereas the pictures are
places on the right side of
the paper

4. HOW MUCH ADVERTISING IS IN IT?
• There is about 65% advertising in the daily express.
• Every page I turned over there was a page of an advertisement on the left hand
side.
• WHAT DO THEY ADVERTISE? • The target audience for this
• They advertise things such as: newspaper would be woman or
• M&S clothes stay at home mums as most of the
• Wickes sale (home design) adverts are about designing or
• BT (telephone, broadband etc.) supermarkets.
• ASDA (food) • The articles are kept short to keep
• AA (car) their attention
• Sharps & you (home design)
• Their main focus in this newspapers
• Morrisons (food)
is advertising because the woman
• Nationwide (bank)
• NatWest (bank) would be more interested in the
• M&S FOOD deals and sales in food stores or
• DFS( home sofas) home stores.
• No7 makeup
• Nescafe (coffee)

5. WHERE IS IT AVAILABLE?
• The daily express is available in all corner shops and
supermarkets. The price of the newspaper is 50p

6. The people walking by are
blurred out whereas the girl
sinking into the pavement is not.
This emphasises the meaning of
the title and that people do not
care.
The writing is
positioned
on the
bottom left The four is
in white positioned
background there to
and black keep the
writing to picture
make it even
stand out
and to keep
it simple as
the picture The girl is positioned On the bottom there's
explains in the middle to a website in small
more. keep the attention white print to guide
on her people to see more
information on this.

7. The title is placed at the
top to emphasise the
“high” and to literally put
the title “high” at the top.
The title is in white
background and in black The 4 is placed
font which is trademark on the right hand
for channel 4 advertising side and is
but also to keep it simple
and to stand out
against the black
smoke to help it
stand out but
also not to get in
The colour of the the way and take
photo is really dull
which could be the all the attention
reason because its
about a “storm”
they also placed a
man there on the Advertisement
left side to show for
that it may include
someone taking
Volkswagen
pictures of storms but they also
dangerously sponsor this
documentary

8. The 4 is again places on the
Channel 4 always use the
right side but however it is in
template of putting the title on yellow not white and its
the bottom left and placing the colourful because this is a
4 on in the middle on the right comedy TV show
side
The picture shows the girl
Channel 4 have kept their and the donkey. They are
trademark of having a placed in the centre of
background and black writing the advert and the girl
however instead of white they licking the donkey would
have used yellow to show this is a emphasise the comedy
“happy comedy show”