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h"p://www.2b2collabora/on.com

            2009



www.2b2collaboration.com   ©2009 2b2 Consulting, llc.   All rights reserved.
Collabora'on
is…

                                                        neither
new…





Images:
wikipedia

RaceCarRelics

SETI@Home

                                                              nor
easy,
quick
or
cheap!

Jonathan
Zi"rain:
The
Web
as
random
acts
of
kindness

www.2b2collaboration.com                                                                  Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.                   A process and outcome about people, for people and by people.
Collabora've
Flow


     But,
when
teams
successfully
reach


       their
collec've
collabora've
flow…


                                                                           When
in
Flow,
the
group

                                                                           achieves
beDer
outcomes!





Overqualified
members
get

bored
and
under
qualified

ones
get
frustrated

                                                                                    Credit:
Mihály
Csíkszentmihályi



www.2b2collaboration.com                                                   Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.    A process and outcome about people, for people and by people.
BeDer
Outcomes


     …the
outcomes
can
be
larger
than
life!

            Transforma'onal
Enterprises?
                               Solu/on
for
the
Hard
Problem

                                                                        of
Consciousness?

                                                                                                                     Photo:
PhotoDisc

        New
Economic
Systems?

                                                   New
Sources
of
Energy?





                                                                                                     Access
for
Everyone

            Photo:
schnappi
                      illustra/on:
wikipedia

                                                                                                        Everywhere?


www.2b2collaboration.com                                                                            Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.                             A process and outcome about people, for people and by people.
But
what
is
Collabora'on?




 Collabora'on
is
both
a
process
and
an
outcome

 about
people,
for
people
and
by
people
who

 work
together
to
create
Solu4on
Value
they

 cannot
create
individually.





www.2b2collaboration.com                                                           Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.            A process and outcome about people, for people and by people.
On
Solu'on
Value



 And,
what
Is
Solu'on
Value?

 The
value
of
the
problems
that
are
cos'ng

 resources,
innova'on
or
compe''veness
aMer

 they
have
been
solved—problems
that
can
only
be

 addressed
via
collabora'on!


                                                  Iden'fy
them
and

                                                  focus
on
them!


www.2b2collaboration.com                                                   Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.    A process and outcome about people, for people and by people.
What
are
the
Types
of

                                                        Collabora'on?

     •        Social

     •        Poli'cal

     •        Scien'fic‐Medical

     •        Disaster
Management

     •        Educa'onal

     •        Innova'on

     •        Enterprise

www.2b2collaboration.com                                                       Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.        A process and outcome about people, for people and by people.
Enterprise
Collabora'on

                                                            Opportuni'es

     •        Customer
and
Enterprise
Rela'onships
Management

     •        Employee
Engagement

     •        Technical
Support

     •        Distributed
Intelligence
&
Knowing
(Educa'onal
Ini'a'ves)

     •        Innova've
&
R&D
Product/Service/Processes
(including

              crowdsourcing)

     •        Sales
&
Marke'ng

     •        Projects
or
Programs
Management

     •        Market,
Business
&
Scien'fic
Research

www.2b2collaboration.com                                                         Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.          A process and outcome about people, for people and by people.
Collabora've
Strategy



   A
successful
collabora've
strategy
demands
clear

   vision,
integra'on


   with
goals,
long‐term


   commitment,
'me,

   discipline,
pa'ence


   and
resources.






www.2b2collaboration.com                                                       Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.        A process and outcome about people, for people and by people.
Fundamentals
for
BeDer

                                                              Outcomes

   But,
more
importantly
it
demands
the
clear

   recogni'on
that
the

   fundamentals
for


   beNer
outcomes


   begin
and
end
with

   people.




www.2b2collaboration.com                                                         Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.          A process and outcome about people, for people and by people.
It’s
the
People,
Silly



    Collabora've
Technology
on
its
own

    cannot
achieve
beDer
outcomes…




                                                  But
it
EMPOWERS
the
people


                                                                    who
can!



www.2b2collaboration.com                                                        Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.         A process and outcome about people, for people and by people.
About
People




   And
Today…

   Our
socie'es
and
economies
are
being
driven
by

   constantly
emerging
collabora've
networks
of

   people
empowered
by
new
technologies…




www.2b2collaboration.com                                                  Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.   A process and outcome about people, for people and by people.
For
People



 that
are
going
beyond
coopera'on,
sharing,
and

 coordina'on…





                                                         into
transforma'onal


                                                  collabora've
environments!


www.2b2collaboration.com                                                            Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.             A process and outcome about people, for people and by people.
By
People



   Soon…we
will
no
longer
need
names
like


   Web
2.0
or
Enterprise
2.0.






                                                  It
will
simply
be
the
way
we
work!



www.2b2collaboration.com                                                               Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.                A process and outcome about people, for people and by people.
Benefits?


        And
the
Benefits
for
an
Enterprise
Are
Many!

   •    Leverage
employee’s
strong,
weak,
and
poten'al
network
'es
to
generate
new

        opportuni'es

   •    Employees
receive
direct
&
constantly
growing
benefits
that
ripple
further

        benefits
throughout
the
Enterprise

   •    Improve
remote
collabora'on
to
reduce
travel
requirements
and
costs

   •    Iden'fy
and
access
knowledge
experts
for
difficult
problem
solving
when
needed

   •    BeDer
op'miza'on
of
employees
with
specialized
skills


   •    Build
collec've
knowledge
and
access

   •    Improve
produc'vity,
agility,
compe'veness
and
responsiveness


www.2b2collaboration.com                                                     Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.      A process and outcome about people, for people and by people.
2b2
Can
Help…

                                                  www.2b2collabora/on.com




 But
these
things
can
only
happen
if
the

 Enterprise
teams
and
leadership
master
the

 fundamentals
for
beNer
outcomes
and

 empower
their
people
to
enable
successful

 collabora've
strategies!



www.2b2collaboration.com                                                    Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.     A process and outcome about people, for people and by people.

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What is Collaboration?

  • 1. h"p://www.2b2collabora/on.com
 2009
 www.2b2collaboration.com ©2009 2b2 Consulting, llc. All rights reserved.
  • 2. Collabora'on
is…
 neither
new…
 Images:
wikipedia
 RaceCarRelics
 SETI@Home
 nor
easy,
quick
or
cheap!
 Jonathan
Zi"rain:
The
Web
as
random
acts
of
kindness
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 3. Collabora've
Flow
 But,
when
teams
successfully
reach

 their
collec've
collabora've
flow…
 When
in
Flow,
the
group
 achieves
beDer
outcomes!
 Overqualified
members
get
 bored
and
under
qualified
 ones
get
frustrated
 Credit:
Mihály
Csíkszentmihályi
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 4. BeDer
Outcomes
 …the
outcomes
can
be
larger
than
life!
 Transforma'onal
Enterprises?
 Solu/on
for
the
Hard
Problem
 of
Consciousness?
 Photo:
PhotoDisc
 New
Economic
Systems?
 New
Sources
of
Energy?
 Access
for
Everyone
 Photo:
schnappi
 illustra/on:
wikipedia
 Everywhere?
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 5. But
what
is
Collabora'on?
 Collabora'on
is
both
a
process
and
an
outcome
 about
people,
for
people
and
by
people
who
 work
together
to
create
Solu4on
Value
they
 cannot
create
individually.

 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 6. On
Solu'on
Value
 And,
what
Is
Solu'on
Value?
 The
value
of
the
problems
that
are
cos'ng
 resources,
innova'on
or
compe''veness
aMer
 they
have
been
solved—problems
that
can
only
be
 addressed
via
collabora'on!
 Iden'fy
them
and
 focus
on
them!
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 7. What
are
the
Types
of
 Collabora'on?
 •  Social
 •  Poli'cal
 •  Scien'fic‐Medical
 •  Disaster
Management
 •  Educa'onal
 •  Innova'on
 •  Enterprise
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 8. Enterprise
Collabora'on
 Opportuni'es
 •  Customer
and
Enterprise
Rela'onships
Management
 •  Employee
Engagement
 •  Technical
Support
 •  Distributed
Intelligence
&
Knowing
(Educa'onal
Ini'a'ves)
 •  Innova've
&
R&D
Product/Service/Processes
(including
 crowdsourcing)
 •  Sales
&
Marke'ng
 •  Projects
or
Programs
Management
 •  Market,
Business
&
Scien'fic
Research
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 9. Collabora've
Strategy
 A
successful
collabora've
strategy
demands
clear
 vision,
integra'on

 with
goals,
long‐term

 commitment,
'me,
 discipline,
pa'ence

 and
resources.


 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 10. Fundamentals
for
BeDer
 Outcomes
 But,
more
importantly
it
demands
the
clear
 recogni'on
that
the
 fundamentals
for

 beNer
outcomes

 begin
and
end
with
 people.
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 11. It’s
the
People,
Silly
 Collabora've
Technology
on
its
own
 cannot
achieve
beDer
outcomes…
 But
it
EMPOWERS
the
people

 who
can!
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 12. About
People
 And
Today…
 Our
socie'es
and
economies
are
being
driven
by
 constantly
emerging
collabora've
networks
of
 people
empowered
by
new
technologies…
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 13. For
People
 that
are
going
beyond
coopera'on,
sharing,
and
 coordina'on…
 into
transforma'onal

 collabora've
environments!
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 14. By
People
 Soon…we
will
no
longer
need
names
like

 Web
2.0
or
Enterprise
2.0.

 It
will
simply
be
the
way
we
work!
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 15. Benefits?
 And
the
Benefits
for
an
Enterprise
Are
Many!
 •  Leverage
employee’s
strong,
weak,
and
poten'al
network
'es
to
generate
new
 opportuni'es
 •  Employees
receive
direct
&
constantly
growing
benefits
that
ripple
further
 benefits
throughout
the
Enterprise
 •  Improve
remote
collabora'on
to
reduce
travel
requirements
and
costs
 •  Iden'fy
and
access
knowledge
experts
for
difficult
problem
solving
when
needed
 •  BeDer
op'miza'on
of
employees
with
specialized
skills

 •  Build
collec've
knowledge
and
access
 •  Improve
produc'vity,
agility,
compe'veness
and
responsiveness
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 16. 2b2
Can
Help…
 www.2b2collabora/on.com
 But
these
things
can
only
happen
if
the
 Enterprise
teams
and
leadership
master
the
 fundamentals
for
beNer
outcomes
and
 empower
their
people
to
enable
successful
 collabora've
strategies!
 www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.