Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
4. Growth Challenges
2008 - 2016
• Transition: Training Company to Certification Body
• Reach: How To Drive Global Reach
• Money: (Limited) Budget Management & Maximisation
• Audience: Finding & Engaging With Our Target Market
• Time: (Limited) Resource & Time Management
17. HOW STRONG ARE
YOUR DIGITAL
MARKETING SKILLS?
Take our Diagnostic and benchmark
your skills against your colleagues
and the industry
TestYourDigital.com
21. • Create a Compelling Profile:
@username, be on-brand, make your bio count
• Target Potential Customers:
acquire relevant following, be organised, stay alert
• Nurture:
stay on schedule, stay on message, be responsive,
be original
• Make It Easy to Share
clicktotweet, buffer, hootsuite, kingsumo, etc
22.
23.
24. • Optimise Your Profile:
customise your headline, add assets, add contact
details, get recommendations
• Connect & Prospect:
people you know, use advanced search,
understand boolean search, use sales navigator,
be personal
• Engage:
engage with groups, use linkedin pulse, keep your
status up to date
25.
26.
27. • Keep Fans Engaged:
establish a unique and interactive propostion
through content, competitions, surveys
• Target Your Message:
use facebook insights to understand your
audience
• Advertise:
facebook is a very targeted advertising platform
28.
29.
30. • Centre Around Story, Not Sale
• Make it The Best 30 Seconds, Ever!
• Don’t Be Boring and make is Shareable!
• Optimise for Search (Use Tags)
• Educate
31.
32. Key TakeAways
• Create Relevant and Tailored Content In House
• Have Others Create Relevant and Tailored Content for You
• Distribute to Relevant Audiences
• Drive Outreach Efforts to Key Social Influeners
• Depending on industry: Engagement Platform, Not Conversion
Platform – Get Them to a Gate or Into a ReMarketing Campaigns
• Conversion is Nirvana; But Ensure You Have Great Measurement
and Tracking
• Employ Dedicated Resource(s)
• Be Consistent
33. Key Insights
• Founded 2008
• Digital Marketing & Digital Sales, Training &
Certification
• Working With Partners Across 70 Countries
• Driving Digital Thought Leadership
• Most Widely Taught Digital Marketing Syllabus,
Globally
• Working With MNC’s To Define The Digital Sales
Professional