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Foundations for
Online Success
What is unique?
• Research why customers choose you
• Competitors
• Why choose you?
What are your Goals?
• Identify Online Goals
• How to Track
Target Market
• Research
• Profile/Persona for Existing
• Profile/Persona for Potential
Brand
• Logo
• Brand Book
• Persona & Personality
What Channels?
• Research TM usage
• Audit
• Create Priority List
Be Agile & Experiment!
• Test
• Track
• Adjust
• Never ending!
What is unique? What are your Goals?
Now plan your digital!
Target Market
What Channels? Be Agile & Experiment!Brand
OMiG- Foundations of Online Success

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OMiG- Foundations of Online Success