13. Widgets are : “always on” – rather than waiting for consumer to visit your portal, widgets can go “where they are” Are aesthetic – since widgets are single-purpose rich applications, widgets can be attractive gateways for connecting with customers Are simple to install Are simple to use Can run “anywhere” – in theory, you can create a widget for every platform where consumers spend their time Provide an unmatched opportunity for reaching key customer segments http://www.flickr.com/photos/juanzurita/2845071833/in/pool-whitebackground
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