Social Media for Auto Dealerships
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The 5 Do’s & Don’ts for successful Auto Dealerships in the 21st century. Consumer reputation, build online brand, train and develop staff, track leads, customer relationships. By Kathi Kruse and Marieke Hensel.
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Social Media for Auto Dealerships
- 1. Social Media for Auto Dealers The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century
- 2. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century There are better ways to get customers
- 3. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Do build your brand online Don’t loose out on generating business online
- 4. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Google Maps
- 5. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Search Engine Optimization
- 6. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Online Advertizing
- 7. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Blogging
- 8. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Facebook
- 9. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Landing pages
- 10. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Dohonor the relationship with the customer Don’t perpetuate the stereotype
- 11. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Dotrain and develop your staff Don’t just focus on sales results
- 12. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Dotrack results Don’tloose out on new marketing channels
- 13. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Lead Tracking System
- 14. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Doknow what your customers are saying about you Don’t ignore your customers’ feedback
- 15. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Lead generation Recommendations Sales
- 16. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century How people trust marketing
- 17. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Sample Ratings (out of 5 stars)
- 18. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Service offer: #1. Social media management #2. Service to contact customers and ask for recommendations
- 19. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Dorefer Kathi Kruse and Marieke Hensel to Auto Dealerships We are the onlyonline marketing partnership with 30 years of experience in the Car Business.
- 20. The 5 Do’s & Don’ts for successfulAuto Dealerships in the 21st century Email: kathi@krusecontrolinc.com Blog: www.krusecontrolinc.com/blog 714.251.6440 www.facebook.com/kathikrusewww.twitter.com/kathikrusewww.linkedin.com/in/krusecontrol Email: m@brandingpersonality.com www.brandingpersonality.com 877-747-3263 www.facebook.com/brandingpersonalitywww.twitter.com/henselwww.linkedin.com/in/marieke
Notas del editor
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- Building your brand online isn’t just limited to your website anymore. And by keeping your presence just on your website, you are loosing out on ways to stand out online in 2010 and making sure your business attracts customers. Directing this to auto dealerships, we see that it is very important to have a presence on Google Maps. When people type in a city + carbrand, Google finds them the closest car dealership. A listing pop with reviews and additional information about the store. Here you can see optimized listings that we have done for Fullerton Business Service, an accounting company and Fast Signs.
- This is an example of Fullerton Business Service again on Google Search. As you see Fullerton Business Service is ranked #1 for Accountant Fullerton through our efforts. Having a ranking on page 2 or later does not sell a car. Therefore car dealers need to be on that first page, preferable in the first 3 listings. We can get those results.
- Online advertizing are the ads placed on the side of the search results, we do online advertizing campaigns on Google, Yahoo, Bing and Facebook.
- This is an example of blogs we have written for a personal trainer, we wrote about 20 blogposts per week for them, not only to increase ranking on Google, but to attract a new audience to their website that is interested to be trained by this expert in personal training and weight loss.
- These are examples of lead generating Facebook Fan Pages, one is for a dentist and the other one is for the personal trainer again. This is how Facebook Fan Pages can look and are effective in generating leads.
- These are landingpages that we have developed as part of our online advertizing campaign. When people click on an ad they will go to this specific page that gets people interested in the services and fill out a form, which is a lead. Auto dealers loose out on business if they do not have their brand presence there.
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- We offer all our clients our proprietary in-house developed Lead Tracking System. In which we track all the leads that we generate for our clients. On the left you see a piechart with sources where the customers are coming from, on the right you see an overview of all leads and contact information and on the bottom you see a graph from January to July of the leads we have generated for a client.
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- This is the sales process. The more leads and referrals you generate, the more sales you make. The better you take care of your clients during the sales process, the more people will recommend you to others (and may use online review sites for this like Google Maps or Yelp). And the more positive recommendations you get, the easier it is to generate more leads and referrals.
- To show you in a different way how important recommendations are, here is a chart that shows how people trust different kinds of marketing. 34% of people trust recommendations completely. If you compare this to ads on TV, only 8% trust those completely. Ads in magazines are only trusted 6%. Getting recommendations is the way to go to build credibility.
- This is an overview of dealers online, You can see that Newport Lexus has 2.5 stars on Yelp. This is not a ranking of the worst performing dealers online, this is a snapshot of how dealers are ranked on average in Orange County. The scores are pretty sad. Nobody has a 5 star ranking. And if you would see rankings like this, you won’t get excited about buying your car there. In fact, 58% of searchers will visit a competing website after seeing negative search results.
- This is whereKathi and I come in. We can help auto dealers to listen to their customers. Cuz, isn’t that what customers want most? Somebody who listens to them when there is a complaint? Letting customers know that they are listened to, is winning half the battle. So, in our service offering we are listening daily to comments that are posted online, on Facebook, Yelp and Google, and responded to by our team. We use social media to connect with current customers and potential customers.Next to that we have a service offering in which our team contacts customers on behalf of the dealership to ask for their feedback and help customers post these recommendations and feedback online, on Yelp and Google Maps.
- With our service offering that makes a difference to not only what auto dealerships earn in the short run. Having a good reputation will serve auto dealerships well into the future. Therefore, Do refer Kathi and Marieke …