2. Today’s Program
1. Welcome by
1. Co-Creation Association (Dolf Wittkamper)
2. Capgemini Consulting (Koen Klokgieters)
3. eYeka (Joel Cere)
1. Presentation ‘Structure & Dynamics of
Co-Creation’
Gaurav Bhalla
@CC_Awards 3. Break out sessions
2 rounds
4. Panel discussion
5. Awards Ceremony
Dolf Wittkamper, Jaco van Zijll Langhout & Jeroen de Kempenaer
6. Drinks and networking
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3. Welcome by Dolf Wittkamper
Is now a Special Interest Group of the
An International organization, “everything” improved as of
2011; 26 Cases submitted by the company/organization owners;
16 Nominees; 4 categories; 4 winner; International jury; 4
awards; …..
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4. Koen Klokgieters
Global leader for R&D and Business Innovation and
Practice Leader Digital Transformation and Innovation
in the Netherlands
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6. Key note speaker: Gaurav Bhalla
Structure & DYNAMICS
of Co-Creation
Click here to view the
presentation
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7. Overview of break-out sessions
Round 1 Round 2
Click to
Marine Academy Click to
Menzis Case view Case view
Team Topzorg presen- A new School for presen-
tation tation
Plymouth
Co-creating with consumers: Igniting Creativity
How can you tap into the collective creative power of consumers
How to develop and stimulate Co-Creation, an ideation session
In An interactive session to explore how co-creation can be
further developed.
Co-Creation - What not to do
Describing the co-creation pitfalls
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9. Panel Discussion
What are key
differentiators between
co-creation and
crowdsourcing?
Can co-creation be applied
by all companies across all
industries?
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11. Nomination process
Submission Expert Jury
Nominees Winners
of cases review selection
Using 7 criteria; Guided by 4 criteria;
- Investment - Size of the challenge
- Originality - Originality of initiative
- Reach - Innovativeness of initiative
- Interactivity - Value of results
- Satisfaction
- Added value
- Notoriety
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12. FOR PROFIT
MARKETING & COMMUNICATION
CATEGORY
involvement of customers
or other stakeholders to increase
brand awareness
and create relevant campaigns
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13. NOMINEES FOR PROFIT
MARKETING & COMMUNICATION
1. Close Up - Toothpaste project
2. Coca-Cola - Be The Change project
3. Minute Maid - Pulpy
4. Pond - Love Story project
5. Rabobank - World Food Game
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15. WINNER CO-CREATION AWARD
CATEGORY: FOR PROFIT
MARKETING & COMMUNICATION 2012
Quote from jury: Why did Rabobank win?
“Intriguing combination -Strong connection to the core of the company (cooperative
of gaming and co- origin).
creation” - Co-creating the game is a means to an end as educating
youngsters about cooperative entrepreneurship is the end-goal.
-Good combination of gaming with both online and offline co-
creation.
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16. NOT FOR PROFIT
MARKETING & COMMUNICATION
CATEGORY
involvement of citizens
or other stakeholders to increase
public, social awareness
and create relevant communication
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17. NOMINEES NOT FOR PROFIT
MARKETING & COMMUNICATION
1. ADK - Stand For Japan
2. UNESCO - World Press Freedom Day
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19. WINNER CO-CREATION AWARD
CATEGORY: FOR PROFIT
MARKETING & COMMUNICATION 2012
Quote from jury: Why did ADK win?
“To have an extremely - Using co-creation to search for trends concerning social
inside-out country evolution is a novel concept
(Japan) accept this - The use of an outside-in orientation to country marketing is
outside-in approach is special
special” - Results of the initiative were displayed in an exhibition in Tokyo
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20. NOT FOR PROFIT
INNOVATION CATEGORY
involvement of citizens
or other stakeholders
to co-create new products, new
services for public or social use
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21. NOMINEES
NOT FOR PROFIT INNOVATION
1. Deutsche Seniorenliga - Stil:sicher
unterweg
2. Marine Academy - A new primary
school for Plymouth
3. Menzis - Team TopZorg
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23. WINNER CO-CREATION AWARD
CATEGORY:
NOT FOR PROFIT INNOVATION 2012
Quote from jury: Why did Deutsche Seniorenliga win?
“Change is difficult, - The use of co-creation to de-stimatize is unique.
changing deeply held - Very original to use co-creation for this target group (elderly).
human biases and - Combination of online and offline co-creation tools.
prejudices even more - Initiatives aiming to improve the quality of life of elderly are
difficult - especially very valuable, especially in the light of the ageing population.
ingrained stigmas”
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24. FOR PROFIT
INNOVATION CATEGORY
involvement of customers
or other external stakeholders
in order to innovate in products,
services, or processes
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25. NOMINEES
FOR PROFIT INNOVATION
1. Bombardier - YouCity
2. Heineken - The Ideas Brewery (sustainable packaging)
3. Jeppesen - Mobile FliteDeck
4. KLM - Meet and Seat Category
5. Eindhoven & Hermes - Lijn 100 Rondje Woensel
6. SNS Bank - Design the next app for Mobile Banking
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27. WINNER CO-CREATION AWARD
CATEGORY:
FOR PROFIT INNOVATION 2012
Quote from jury: Why did Jeppesen win?
“Aligning 58 pilots had -Flitedeck is a key product for Jeppesen.
such an impact that - The development process was truly open, for which Jeppesen
FAA changed. Great!” had to accept significant vulnerability.
- Jeppesen operates in a complex environment with strict
regulations.
- The process not only resulted in a successful new product, but
even set new standards in the industry.
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28. Co-Creation Awards Team
2012 Co-Creation Award Management,
PDMA.NL: Dolf Wittkamper & Yvonne Verschure.
| Co-Creation Award Expert Core Team: Joel
Cere & Marijn Kieft & Yannig Roth & Isabel
Thijssen & Yvonne Verschure & Dolf Wittkamper.
| Sponsor contacts: Capgemini: Jaco van Zijll
Langhout & eYeka: Joel Cere. | Jury: Jeroen de
Kempenaer (Chairman of the Jury and
PDMA.NL) & Frank Piller & Gaurav Bhalla &
Olivia Solon & Jaco van Zijll Langhout | Contact
us at co-creation@pdma.nl
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29. - Submission process will open earlier = more time = more submissions
- Capgemini and eYeka confirmed as sponsors
- We are looing to team up with other “Co-Creation organizations” > contact us
- We are interested in additional Sponsoring and Support > contact us
- Mail Dolf Wittkamper at co-creation@pdma.nl
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