Night Zulu is a mobile application that allows users to choose between two nightclubs each evening and see where their friends plan to go. It uses GPS to track users' locations at clubs so friends can find each other. The application will be available on Android, Blackberry and iPhone platforms for $0.99 with a free trial period. It generates revenue from advertising and by allowing playlists to be downloaded from iTunes. The target market is social smartphone users aged 21-35 who enjoy nightlife.

1. Party like no other!

2. “Zulu”
Indicates times measured in coordinated universal time, a
successor to Greenwich Mean Time. A time standard that is
not affected by time zones or seasons.
WHY ZULU?
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3. People find it difficult to find the right place to go out every
night.
Specially in big cities, where the offer is huge, it is not easy to
make a decision.
PROBLEM
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4. Night Zulu is a mobile application for androids, blackberry and
Iphone which allows users to decide where to go every night.
How does it work:
Users can choose 2 different clubs per night and as soon as
they arrive at the night club, the GPS system will track them
so their friends can see where they are.
WHAT IS NIGHT ZULU
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5. MAGIC SAUCE
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6. MAGIC SAUCE
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7. MAGIC SAUCE
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8. Apple App Store
CHANNELS OF DISTRIBUTION
Android Market Blackberry App World
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9. BUSINESS MODEL
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Applications available in Apple AppStore, Android Market &
Blackberry AppWorld.
NIGHTZULU download price  $ 0.99
Also, free trial the first month with basic services.
Advertising revenue
Availability for users to download the night clubs playlists on
ITunes Store for $ 4.99

10. People get bored of event spam and nightclubs promotions
messages everyday.
Many applications allow you to see where your friends are
located but only NIGHTZULU allows you to see which clubs in
the city your friends plan to go before they get there, so you
have time to make a decision.
We don’t care about promoters , we want people to own their
nights.
WHY NIGHTZULU
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11. As we all know, during the night is not easy to communicate
with your friends, so the LIVEZULU (GPS) shows you where
they so you can join them.
WHY LIVEZULU (GPS)
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12. NIGHTZULU gives their client the option to see what
percentage of females and males are going to each club.
WANT SOME FLIRTING?
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13. How to reach the customers?
- Ads in BART, Metro stations, morning newspapers, radio.
- Aggressive media campaign in Google, Facebook, Twitter.
- Several events in Universities and student areas.
MARKETING AND SALES
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14. Step 1: MKT research made with 50 people between ages
21-35. The result was very positive, and people believe in the
idea.
Step 2: Market potential due to positive outcome of research
and differentiation from competitors
Step 3: NIGHTZULU is flexible for aggressive marketing
through social sites dependant on investment amount.
Step 4: NIGHTZULU ads will be present in all stages of our
customers daily life.
MARKETING STRATEGY
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15. - Young people (21 to 35 years old)
- People who enjoy clubs, bars and having fun with their
friends
- Smartphone users
- North American market
OUR CUSTOMER
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16. Customer Acquisition
- Acquire customers using
application platforms
- Acquire customers using SEO/
SEM
- Target advertising
KEY BUSINESS GROWTH DRIVERS
Night club Acquisition
- Initially source night clubs from
consolidators
- Acquire night clubs by offering
them free marketing opportunity
by promoting them in the
application.
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17. - FOURSQUARE: location-based mobile platform
- DODGEBALL: users choose up to 5 on-line friends to get notified only
when they’re near.
- JAMBO: a mobile membership directory that works like a radar to give
any group to connect
- RABLLE: location-based social networking application
- CONTAKME: social networking site with an emphasis on user’s actual
locations
- GOOGLELATITTUDE: location aware application
COMPETITORS
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18. FINANCIAL PROJECTIONS
0
200,000
400,000
600,000
800,000
1,000,000
2011
2012
2013
2014
2015
Number of members
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19. FINANCIAL PROJECTIONS
-­‐$800,000
-­‐$600,000
-­‐$400,000
-­‐$200,000
$0
$200,000
$400,000
$600,000
2011
2012
2013
2014
2015
Net income
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20. FINANCIAL PROJECTIONS
Retained earnings
-­‐$1,000,000
-­‐$500,000
$0
$500,000
$1,000,000
$1,500,000
2011
2012
2013
2014
2015
Break
even
point
April
2013
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21. CEO - Mario Carranza
COO - Michael Mirelli
CFO - Jaime Echevarria
MKT - Afra Omrani
Product developement - Patrícia Lumy
TEAM MEMBERS
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22. THANK YOU FOR YOUR ATTENTION.
QUESTIONS?