This presentation is a about a light and personal overview of success histories, challenges, opportunities, methodologies and recommendations that may be relevant to people/professionals/students/entrepreneurs that are trying to create new ideas, products and business models that heavily use information and communication technologies (ICT) in the new era of information where there are more than two billions of people connected to the Internet and where there are emerging technologies that will continue changing the world in the near future.

1. Mario José Villamizar Cano, M.Sc.
Instructor Professor, Universidad de
Los Andes
mj.villamizar24@uniandes.edu.co
An Overview of Internet Startups and
Entrepreneurship
@mariocloud
Co-founder/CTO in @GiftCode and
@TiendaCloud.
August 2013

2. Marzo 2012

3. We Live in a World Where There Are Billion of
People (and Things) Connected to the Internet

4. Entrepreneurs that Have Changed The Lives of
Millions/Billions of People
These Companies
Have Changed The
Habits of Billions
of People.
New Competitors
and Entrepreneurs
will Create
Disruption in More
Industries.
Fast Company Oct. 2011

5. We Live in a New Era With Revolutionary
Technologies, Created by Entrepreneurs

6. Scalable Ideas and Business Models are
Changing (and Will Change) The World

7. Some Examples of Small Ideas that Now Are
Million/Billion Dollar Businesses

8. Zappos.com – The Best Experience to Buy
Shoes Online
TechCrunch - Nov. 2009

9. Fab.com – The Website to Buy Exclusive
Design Items
TechCrunch - Jul. 2012

10. Hailo – The Best Way to Get a Cap
TechCrunch - Mar. 2012

11. Dafiti – Zappos for Latin America
TechCrunch - Dec. 2012

12. Wehostels – The Easiest Way to Reserve a
Hostel from Your Mobile Device
TechCrunch - Mar. 2012

13. LasPartes.com – An Smart Way to Maintain Your
Vehicle
PulsoSocial - Mar. 2013

14. Grooveshark – Access Your Music From Any
Device

15. Lenddo – The Best Way to Get Money Based
On Your Online Reputation
TechCrunch - May. 2012

16. Onswipe – Content Creators Can Provide
Adaptive Content to Touch Devices
TechCrunch - Jun. 2011

17. Internet Will Continue Changing New
Industries

18. Internet Entrepreneurs are Changing
Traditional Industries

19. Traditional Industry

20. Internet Industry

21. Traditional Industry

22. Internet Industry

23. Entrepreneurship – A Way to Live, Learn and
Access to New Failures and Opportunities
Improve
Traditional
Industries
Create Disruption
and
Change/Eliminate
Traditional
Industries

24. How an Internet Startup Begin?
With a Simple Idea or Problem

25. How an Internet Startup Begin?
With a Simple Idea or Problem
• A Problem You or A Friend Has
• A Problem Someone Has
• A Problem a Customer Has
• An Opportunity You See
• A Crazy Idea

26. One of The Problem of Being an Entrepreneur
98% of Internet Startups Fail

27. Entrepreneurial Skills
• Passion
• Conviction
• Leadership
• Obsession
• Risk Tolerance
• Optimism
• Vision
• Initiative
• Persistence
• Resiliency
• Motivation Skill
• Communication Skills
• Learn to Listen
• Networking
• Negotiation
• Creative Thinking
• Problem Solving
• Recognize Opportunities
• Decision Making
……
AND
PRACTICE AND EXPERIENCE

28. My Story as an Entrepreneur
My First Trip to Silicon Valley (2011)

29. My Story as an Entrepreneur
GiftCode.co
Problem: Send a Plastic GiftCard Takes a Lot of Time/Money
www.giftcode.co

30. My Story as an Entrepreneur
TiendaCloud.co
Problem: Find and Compare Cloud Solutions is Difficult and
Time Consuming - www.tiendacloud.co

31. A Traditional Entrepreneur
A Business Plan to N Years

32. Lean Startup and Customer Development
Problems with The Business Model
Taking several
weeks or months
to write a 60-page
business plan
largely built on
untested
hypotheses is a
form of waste.
Waste is any human activity which absorbs resources but
creates no value.
—James P. Womak and Daniel T. Jones, Lean Thinking (Free Press)

33. Lean Startup and Customer Development
Speed, Learning, and Focus
Identify a Single Key
Metric or Goal
Do the Smallest Thing
Possible to Learn

34. Lean Startup and Customer Development
Get Out of The Building

35. Lean Startup and Customer Development
Build The MVP or Prototype

36. Lean Startup and Customer Development
Startup Metrics

37. The Team
Product
Development
Business
Development
Community
Manager
Marketing
Finances
Legal and
IP
Selling

38. Lean Startup and Customer Development
What is a Startup?

39. Lean Startup and Customer Development
What is a Business Model?

40. Lean Startup and Customer Development
The Lean Canvas

41. Lean Startup and Customer Development
Customer Validation

42. Lean Startup and Customer Development
The Lean Canvas
Customers don’t care about your solution. They care about their
problems. —Dave McClure, 500 Startups

43. Lean Startup and Customer Development
The Three Stages of a Startup

44. Lean Startup and Customer Development
The Three Stages of a Startup
Key question: Do I have a problem worth solving?
Determining whether you have a problem worth solving
before investing months or years of effort into building a
solution (that no body wants).
• Is it something customers want? (must-have)
• Will they pay for it? If not, who will? (viable)
• Can it be solved? (feasible)

45. Lean Startup and Customer Development
The Three Stages of a Startup
Key question: Have I built something people want?
Once you have a problem worth solving and your MVP has
been built, you then test how well your solution solves the
problem.
Achieving traction or product/market fit is the first
significant milestone for a startup.

46. Lean Startup and Customer Development
The Three Stages of a Startup
Key question: How do I accelerate growth?
After product/market fit, some level of success is almost
always guaranteed.
Your focus at this stage shifts toward growth, or scaling
your business model.

47. Lean Startup and Customer Development
Before and after product/market fit

48. Lean Startup and Customer Development
Where Does Funding Fit into All This?
Traction is a measure of your product’s engagement with
its market.
Investors care about traction over everything else.
—Nivi and Naval, Venture Hacks

49. Lean Startup and Customer Development
Speed, Learning, and Focus

50. Lean Startup and Customer Development
Lean Canvas Example

51. Once Validated the Problem
What is the Next Step?
Family
Funds
Bootstrapping
Angel
Investors
Venture
Capitals
Accelerators Government

52. What is More Important to Be a Successful
Entrepreneur: Begin to Learn and Practice

53. Valuation of Internet Companies

54. Angel Investors

55. Venture Capitals

56. Disadvantages of Colombia

57. Failures are Very Important to Succeed

58. Motivation, Conviction and Passion Are Very
Important

59. Motivation, Conviction and Passion Are Very
Important
IT IS NOT AN EASY WAY, BUT IT
IS NOT IMPOSSIBLE

60. Mario José Villamizar Cano, M.Sc.
Instructor Professor, Universidad de los Andes
mj.villamizar24@uniandes.edu.co
Internet Startups and Entrepreneurship
Thanks for Your Attention!!!
@mariocloud