NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET. Part 1 = PREPARATION & GEAR Facebook Live Video Marketing – Getting Started & Getting the Right Gear! See the live stream here: https://www.facebook.com/marismith/videos/10154773367520009/

1. @MariSmith BeLive.tv
PREPARATION & GEAR
by Mari Smith
in Partnership with BeLive.tv
1
PART 1 of 4
Facebook LIVE
Video Marketing
Getting Started & Getting the Right Equipment

2. @MariSmith BeLive.tv
Facebook is moving into digital
television
Facebook Watch is here
Are you ready?
The rise of mobile
Over half of video content
is viewed on mobile
2
Facebook Live Growth

3. @MariSmith BeLive.tv
THUMB-stopping!!!!
Craft for MAXIMUM SHARES
“OMG, I must share this! Now!”
Mari’s #1 Content Creation Tip

4. @MariSmith BeLive.tv 4
Video will be a much
bigger driver of what
we’ll do over the
next 2-3 years than
Messenger and
WhatsApp.
~Zuck
FB Q2 2017 Earnings Call

5. @MariSmith BeLive.tv
Begin with the end in mind
What is your CTA?
Drive business! 
Who is your Live broadcast for?
What audience?
What is the main theme/topic of your broadcast?
Have you mapped out a series?
Do you have your brand elements ready?
Where else will you share your video?
5
Before you start…

6. @MariSmith BeLive.tv
Visit: www.belive.tv
6
Live demo of BeLive.tv app

7. @MariSmith BeLive.tv 7
Choose your format

8. @MariSmith BeLive.tv 8
Create compelling copy

9. @MariSmith BeLive.tv 9
Add your branding

10. @MariSmith BeLive.tv
Special iOgrapher.com giveaway!!!
Just COMMENT to enter
I love live!
Prizes
Grand Prize: Mari Smith Live Video Kit
3 Runner Up Prizes: Smartphone Case
Winners drawn at random on Saturday 9/2 at 12pm PT
from all comments
10
WIN PRIZES!!

11. @MariSmith BeLive.tv 11
Lighting
Portable (mobile)?
Rotolight
Selfie ring light
Studio?
Ring light
Tabletop light

12. @MariSmith BeLive.tv 12
Microphone
Portable/simple?
Lav/lapel mic
Studio
Mari’s mic:
Heil PR-40 Broadcast Quality Microphone
Heil Microphone Shock Mount
Fine Mesh Metal Screen Microphone Pop Filter
Heil Heavy Duty Mic Boom Arm w/ C-Clamp
Want your mic in frame or not?
Headset/podcast mic vs. boom

13. @MariSmith BeLive.tv
Laptop/desktop built-in
Webcam
Logitech HD
External DSLR
Canon, Sony, etc.
May need extra gear if your computer doesn’t
have the required driver for your camera
E.g. Black Magic Ultrastudio (Mini) Recorder
13
Camera

14. @MariSmith BeLive.tv
Smartphone case
Tripod (portable)
14
More gear

15. @MariSmith BeLive.tv
What’s in your background/backdrop?
Prep:
Hair
Makeup
Accessories
Outfit
Vocal warmup
15
Backdrop, Grooming

16. @MariSmith BeLive.tv 16
Summary
1. Just do it! Start somewhere… share
your story.
2. Keep it as simple as possible at first.
3. For gear, focus on lighting first, then
audio, then camera.
4. Practice with BeLive.tv in a private
group and/or use testing mode.

17. @MariSmith BeLive.tv
Video Training Series
17
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Part #1 of 4
PREPARATION & GEAR:
Getting Started & Getting The Right Equipment
Part #2 of 4
CONTENT THAT CONVERTS:
What To Say, and How To Generate Leads & Sales
NEXT: